As one of the most popular and classic Internet products, input method is only an input tool in the PC and mobile era. However, after entering the era of AI, the input method has not only been significantly improved in input efficiency and input experience, but also given birth to new services such as AI voice change and AI translation based on the support of AI technology and big data.
What kind of input methods do people need in the AI era?
The emergence of these new functions and services undoubtedly brings more fun and better experience to people's life communication. But these new AI features alone are not enough to get people to use IME products as platform-based products with higher viscosity. For input method products, if they want to maintain long-term vitality and have broader business prospects, they must tap their own potential, and resolutely transform from instrumental products to service-oriented ecological platform products based on AI innovative technology and innovative services.
This is where AI assistants come in. In August 2019, "national input method" Sogou input method took the lead in the industry online AI assistant function, and named it intelligent Wang Zai, leading the input method industry formally into the era of AI input. The smart avatar, which was launched in its first phase, mainly focuses on users' social chat scenes, solves the problem of people's "awkward chat" on social platforms, and introduces functions such as punch line replacement, god picture and weather prompt to help users communicate and exchange in a more interesting way, making expression simpler and more intelligent, which is widely welcomed by users.
Since then, the input method products began to change from the input tool to the service platform. As a bridge connecting users and platform services,AI assistant can support input method products to provide users with more diversified, personalized and scenario-based services, which makes AI input become the inevitable direction of the future development of input method, and AI assistant has thus become the service standard of major input method products.
In the age of AI, why is Sogou input method still "YYDS" in the hearts of users?
In recent years,AI technology has accelerated its evolution and maturity. Input method products with AI wings have become more and more powerful, more and more perfect services, and more and more perfect experience.
Take the recently completed comprehensive upgrade of Sogou input method as an example,AI assistant function intelligent Wang Zai has been upgraded to the third generation. Intelligent Wang Zai 3.0 not only has a larger, cleaner operation interface and simpler operation experience, but also carries out comprehensive optimization in content recommendation strategy to enrich users' choices.
In fact, Sogou input method this update the biggest change is actually the function of the "kernel" upgrade. Once, the smart Dog 1.0 positioning tool was an auxiliary chat tool. Functions such as punch line replacement and god picture matching were mainly introduced to help people "break the ice" in chatting. The Smart Dog 2.0 is upgraded to a personal communication assistant. In addition to upgrading and enriching existing functions, it also introduces an AI chat function to help users express themselves efficiently, interestingly and freely in different scenarios. Smart Puppy 3.0 is another upgrade, with a new translation function that allows users to translate instantly in a dialog box, making cross-language communication smoother.
Smart Puppy 3.0 not only features upgrade, experience is also ushered in a qualitative leap. Through cooperation with platform service providers such as Meituan Takeout, the launch of AI takeout evaluation,AI online shopping assistant,AI Moments assistant and other functions has more comprehensively satisfied the expression needs of the current young people in multi-dimensional scenarios such as shopping, takeout, social contact, home, travel, payment, information and so on, making it an all-round AI assistant.
In this process, the biggest driving force to advance Sogou input method and intelligent dog is actually Sogou's continuously evolving AI technology and leading language AI ability. The launch of Intelligent Puppy 1.0 is a preliminary demonstration of Sogou's ability in AI and big data integration, while the launch of intelligent Puppy 2.0's "help you chat" function shows Sogou's strong and leading semantic understanding ability. Intelligent Wang Zai 3.0, which "can speak and write", is the embodiment of Sogou's comprehensive capabilities in the field of AI technology, including natural language processing and comprehensive semantic understanding.
From function to service, to scene and technology, Sogou input method to intelligent Wang Zai as a "bridgehead", three iterations in three years, for the industry to explore a clear path of evolution.
What's the future of AI input?
On the other hand, although AI input methods are very powerful today, the experience is getting better and better. But the end game of input product evolution is clearly far from here. Looking forward to the future, with the continuous evolution of AI technology, the era of the Internet of everything will eventually come, and AI input method must continue to evolve. On the one hand, it needs to meet people's more personalized, diversified and scenario-based experience, and on the other hand, it needs to output more service value for the society.
At present, with the help of intelligent Wang Zai, the service scene of Sogou input method has been developed from the original enabling user expression, to meet the needs of life and work communication and improve the expression needs, to the current enabling industry upgrading, landing in the platform services of various industries, to meet the users' consumption and life scene needs in online shopping, social networking, takeout and other platforms, and finally help the cooperation platform to achieve operational efficiency Promote.
In the future, Sogou input method may fully cover both ends of hardware and software, and AI input method will transform from a communication service tool to a "infrastructure of AI industry" and a booster of industrial upgrading. While enabling all walks of life, it will also achieve further coverage of people's life, work, shopping, sports, tourism, health management and other scenes. It will help people around the world to communicate with each other anytime and anywhere without boundaries, efficiently and freely. It will not only improve people's happiness, but also realize the release of their own commercial value and social value.
