When a young brand comes along, self-positioning is extremely important. Only with a firm goal and direction, can we use limited financial, material and human resources to pour into the unified power point and become the leader in this field. Recently, People's Daily commented on realme in a recent feature article, pointing out that realme is committed to bringing more performance and fashionable play experience to young users, and popularizing high-end cutting-edge technology to mass products. It is a brand representative who writes trends with young people and echoes values with trends
Young Xu Qi, leading the young realme
At the launch of the Q3 line of Real Self phones,realme introduced a concept with a new perspective and social significance: Firefly Youth. What is Firefly Youth? From the Real Me Q3, it's just a color scheme, but from a social point of view, Fireflies are an amazing group of people who dare to shine, break the rules for their own goals, and admire the spirit of intransigence. Recently,realme organized the "Firefly Youth" online sharing session. Xu Qi,realme Vice President and President of China, together with Liu Qing, a well-known scholar, Liu Boxin, a musician, and Ran Gaoming, the host, told their stories about how they continue to bring forth new ideas and maintain the status of "youth" in various industries, from a flicker of light to finally shining people.
"realme is one of those 'firefly kids' who are growing up through the ranks. realme's core audience is 18 to 25 years old, which anchors realme's global mobile audience as a brand that young people believe in and trust." Xu Qi said.
In August 2018,realme was officially established. It was a red sea of established brands. It took just three years for the young realme to make his name in the industry amid seemingly impossible circumstances. The team, whose average age is only 29, has written a legend: mobile phone sales skyrocketed from zero to 70 million units, the global market expanded from 1 to 61, and its products expanded from a single phone to more than 50 models of AIoT devices, now ranking seventh in the global smartphone brand.
All these seemingly impossible challenges have been overcome by realme's young team. realme started out in South and Southeast Asia, and Xu was proud of his young team for exceeding his early expectations. "When we broke into the Indian market in the early days, we sent seven post-90s to India to fight for a few months and did a great job in the first big promotion period. When the Southeast Asian market started, eight partners with an average age of 26 rented an apartment and the plan was written all over the glass wall of the apartment." Xu Qi sighed: "It is this kind of reckless and even a little bit beyond the ability of the blood, so that we continue to bring good products, go to the young people around the world."
Xu Qi thought that young people have valuable creativity and potential. Even if the light is weak at the beginning, it has gravity. Glimmers attract other glimmers, which eventually converge into a dazzling light: "We're young, but we're going to disrupt the industry. And you don't need seniority to change the world."
When the "tide" doesn't let realme convey a positive upward trend attitude
Firefly youth, when the tide does not let, it conveys to the young people realme positive, dare to lead the trend attitude. realme is willing to work with all the young people, dare to innovate, dare to be different, dare to lead the trend, dare to go beyond the level, like fireflies, even in the dark, can shine a little light. "Youth should shine no matter how dark the environment is."
As Liu mentioned in his speech,realme represents the attitude that "even if I am small and ordinary, I will live my own glory and be true to myself". When fireflies gather together, this colorful and gorgeous landscape can change the trend of the world.
In order to maintain the trend and technological innovation,realme constantly challenges itself, infuses the trend into more products, and vigorously promotes the youth and innovation of the whole line of products. At the beginning of 2020,realme launched the dual-drive strategy of "mobile phone +AloT". According to the 1+4+N product planning, centering on the three application scenarios of "individual, family and travel", AIoT products covering the whole scene are connected in series through the four nodes of smart TV, smart speaker, smart headset and smart watch, bringing three customers to the world One thing Internet intelligent tide play life.
Born for young people,realme has become the representative of technology trend in the eyes of young people around the world in just three years. realme's concept of "Firefly Youth" will allow more like-minded young people to find each other and explore a bright life together.
