On the afternoon of February 26, 2021, guided by the Human Resources and Social Security Bureau of Yantai Economic and Technological Development Zone, co-sponsored by the Management Service Center of Yantai Overseas Students Entrepreneurial Park and 3W Group, and undertaken by 3W Yantai Yeda Space, the online "3W Lecture Hall" of the first phase of 2021 was successfully concluded.
The sudden outbreak of COVID-19 has had a severe impact on economic and social development, and the scale and probability of investment and financing in the market have also decreased rapidly, especially for small and medium-sized enterprises. As the epidemic is gradually under effective control, how can smes in the post-pandemic era shake off the impact, regain vitality, attract more financing and support their own development?
In this online live course of [3W Lecture Hall], Liang Hongxing, Partner and general manager of Venture Capital of Guoxin Xichuang Investment Fund Management (Beijing) Co., LTD., and Zhao Hao, Managing director and head of Investment Department of Star Han Capital, were invited as guest lecitors to share with us "Interpreting Financing Trend under the Epidemic". It aims to help startups better understand the financing environment in 2021 under the influence of COVID-19, and share corporate financing knowledge and experience from the perspective of investors.
Practice internal skills and embrace capital
Ms. Liang Hongxing opened the whole live course with the theme of "Investment and Financing Trend Sharing under the Epidemic".
"Know yourself and your enemy, and win every battle." For start-up managers, in addition to continuously improving their own ability and having a deep understanding of the trends of the capital market, it will also become a powerful tool for efficient expansion. As an investor, Mr. Liang has a deep understanding of the domestic capital market. In recent years, not only the enterprise end, the capital end of the head effect is also increasingly fierce, and shows an irreversible trend. The verticals continue to see survival of the fittest, and competition at popular tracks is fierce and brutal. In the future, there will be many start-ups and investment institutions facing survival difficulties and obsolescence.
Under the influence of the epidemic, the total amount and quantity of investment in China's equity investment market in 2020 showed the characteristics of "number increment and decrease, while single transaction amount is large". Liang said the trend of China's equity investment market is good in the long term, but ups and downs are inevitable. Under the background of "rejuvenating the country by science and technology" and the policy support of innovation industry upgrading, the primary and secondary market financing will enter the stage of great development. The head investment institutions will be more specialized and integrated, and there will be excellent institutions with very professional background and technical background standing out in the subdivision field. Foreign investment continues to be optimistic, bank reserves are sufficient, the withdrawal of real estate capital market also indicates that the domestic market is rich in funds.
"It's not that the market doesn't have money, it's just that you're not good yet." "Mr. Liang concluded. The market is not dominated by uncontrollable factors such as the outbreak of COVID-19 and the game between major powers. Therefore, for scientific and creative enterprises, it is essential to clear the fog, simplify the road, find the probability of certainty in the uncertainty, pursue long-term goals, stick to the craftsman spirit, work hard and forge ahead.
Capital first makes a preliminary judgment on the project at the level of industry, value chain, competition pattern and trend, so entrepreneurs need to plan themselves with the vision of capital. "At the strategic level, doing the right thing at the right time takes precedence over doing the right thing at the wrong time," Liang said. "Entrepreneurs should dynamically judge the industry moat and build core competitiveness. Enterprises practice good internal skills, do a scientific plan for themselves, from the industry, competition, strategy and other aspects of the planned shape, do the right thing, financing will naturally succeed."
Enjoy the pressure, constantly change
Later, Mr. Zhao Hao shared "How to impress Investors" on line. Based on the concept of "the premise of impressing investors is to impress yourself first", he introduced the core points analysis of the whole process of BP's investment agreement, as well as the current situation of venture capital market and industry opportunities under the epidemic.
Zhao, also an investor, first emphasized the importance of BP. As the first face to face with investors, how to clearly show the characteristics and advantages of the project needs to be repeatedly thought and polished by the entrepreneurial team. And one of the most important is the first part of the presentation, as an important stepping stone to impress investors, Mr. Zhao thinks that "investment highlights" is the first and most core of the BP display content, investors can through this part of the content quickly overview of the core advantages of the project, and decide whether to continue to read the follow-up content.
"In the investment highlights, should be a page of PPT, 4-6 pieces of content, structured to reflect the business market, the market to meet the market, barriers, product/service advantages, team advantages, resource advantages, market feedback, growth and profit characteristics. Teacher Zhao introduced.
In addition to compiling the advantages and characteristics of the enterprise through BP, it is equally important to communicate with investors how to convey the content clearly. Especially when the two parties have different identities, they have different in-depth understanding of each other. Therefore, as an entrepreneur, they need to accept the situation that investors do not have a deep understanding of the industry, and calmly deal with the doubts and challenges. Teacher Zhao mentioned that the use of investors can understand the language to demonstrate communication, is the need for entrepreneurs to study and ponder.
After introducing the key points of each link in detail with examples, Mr. Zhao also brought an analysis of the venture capital environment under the influence of the epidemic. He noted that at present, the epidemic has been effectively controlled in China and only has a short-term impact on the market environment. However, it also accelerates the penetration of online business, and the online education industry is heating up. Meanwhile, the epidemic has hit the offline economy, and investors pay more attention to the ability of project cost control and government relationship. Therefore, small and medium-sized enterprises need to have a deep understanding of the investment focus and improve the entrepreneurial thinking in reverse.
It is reported that in order to ensure the health and safety of participants, the whole course was broadcast online, attracting nearly 5,000 people to watch and learn. In the process of live broadcasting, the audience responded warmly, and actively communicated with the teacher and had a collision of ideas. In the future, 3W COFFICE will continue to explore the difficult problems in the growth of small and medium-sized enterprises, and invite senior practitioners in frontline industries to share the knowledge of dry goods from different dimensions through sharing forms such as "3W lecture hall" and "3W Entrepreneurship Training Camp" to help enterprises innovate and develop.
