On November 3, 2017, Lianlian Peripheral Tour project was officially launched, which is the first product in the real sense of Lianlian Group after fully exploring the market. Nowadays, in the competition of similar products, Lianlian peripheral tourism has highly occupied the consumer psychology. In 2020, Lianlian launched the third anniversary welfare activity to stimulate the market influence through marketing communication.
Urban "Overlord meal" activities benefit consumers, but also empower businesses
Centering on the theme of the third anniversary -- to respect infinity with no boundaries, Lianlian peripheral Tour carried out "online + offline" celebration activities. Through online marketing and based on user preferences, 10 cities including Chengdu, Beijing, Shanghai, Wuhan, Nanjing, Guangzhou, Hangzhou, Shenyang, Shenzhen, Xi 'an and Jinan will be selected to carry out the "City King Meal" activity. Users can participate in the online game, enter the city ranking, the first place can enjoy the participating city's ten overlord meals. After the launch of the game, the "temptation" of ten free packages was warmly sought after by the vast number of consumers, with more than 5 million people participating and more than 100 businesses participating. Participating businesses said that the celebration of the third anniversary, to a large extent to enhance the brand exposure, this kind of drainage to give a high degree of recognition.
As the link between merchants and consumers, Lianlian Peripheral Games brings more benefits to the majority of users by creating products with high prices, while empowering merchants. Especially in the special period of this year, when the traditional industry has been hit hard, Lianlian peripheral Games shoulders the important responsibility of promoting the development of the industry, and gives full play to the advantages of its platform with high traffic and high exposure.
Offline city salons share community marketing skills and gain from learning
Lianlian Peripheral Travel is leading in the era of sharing economy and social e-commerce. One of the key factors for today's achievements is the talent sharing mode based on wechat ecosystem. This third anniversary celebration, especially for the talent held city salon activities, Beijing, Wuhan, Qingdao, Changchun and other cities at the head of the platform development have talent offline sharing. We will communicate on how to develop our team quickly, how to accurately recommend useful products to users, and how to use social marketing techniques. Lianlian peripheral game commission masters sharing exchange will develop talents quickly, recommend products accurately, and earn high commission.
As an important part of product marketing, platform traffic, user consumption and other links in the platform, Dandy is always regarded as a member of the group. With the help of the third anniversary celebration, we hope that Dandy can learn more excellent experience and develop better through the exchange meeting.
For the first time, it launched a joint custom gift with a well-known Sichuan catering brand, which was deeply loved by consumers
Lianlian Surrounding Tour started in Chengdu, Sichuan Province, and Sichuan famous brand "Shu Warrior", jointly launched the third anniversary of the exclusive custom gift - self-heating small hot pot, the national limited 1000 copies for online activities to give users, once launched a large number of consumers have expressed their strong willingness to buy. The limited 1000 self-heating hotpot has been donated to the whole country, and the online exposure has reached nearly 100,000 people, and it has been well received by a large number of businesses and consumers. Shu Warrior and Lianlian peripheral tour cooperation for many years, the third anniversary of the launch of joint custom gift is also the first commercial measures with businesses on the platform, and in the next Lianlian peripheral tour will have more, more in line with consumer psychology of business innovation, to bring high quality products for users, more mutually beneficial with businesses.
Lianlian peripheral Tourism platform has been operating for three years. Its products cover all aspects of social life and have been recognized by the industry, users and merchants. In the future, Lianlian will continue to explore the boundaries of local life services and make breakthroughs in the development of infinite industries, so as to build a good consumption environment, promote the circular development of merchants and bring better services and products to consumers. At the same time, keep up with the pace of The Times and make contributions to promoting social development.
