Recently, NetEase cloud music heavy online 8.0 new version. The core highlight of the new version is to apply the playlist mode to videos and podcasts, launch "video playlist" and "playlist", and add K-song functions to enrich music experience forms, and pay more attention to releasing the creativity of young users born after 1995.
"Video Playlist" and "playlist" debut
The playlist has always been the core function of NetEase Cloud Music, and NetEase Cloud Music is the only music product that takes the playlist as the core structure. Newly launched "video playlist" "playlist", simple understanding is to continue the user's favorite "playlist" mode, with a certain theme will be video, podcast reaggregate.
For example, if a user likes each episode of 10 podcasts, they can combine the episodes of each of those podcasts together to create a "playlist," which becomes a personalized work created by the user. In the video scene, you can also create your favorite Mlog(music video) into a "video playlist". While sharing your own works, you can also experience the creation of others and inspire you to create more diversified UGC content.
The newly launched version 8.0 integrates "video" into "Cloud Village", focuses on Mlog(music video), systematically classifies video, music Amway, performance, MV, dance and other popular video content, so that high-quality Mlog can be found more quickly. At the same time, compared with the cost of quitting short videos to search for songs, the new version optimizes the linkage function between videos and songs. Users can directly click "red heart" to collect songs at the bottom of the video playing interface and click the song name to switch to the complete playing page of the video song, which improves the correlation between songs and videos.
We will fully unleash the creativity of young people born after 1995
The post-1995 generation accounts for more than 60% of active users of NetEase Cloud Music. They pursue uniqueness, loyalty to interests and creativity. The new version meets users' personalized expression needs and encourages more young people to join in music "creation".
K-song function meets the needs of music lovers to "sing while listening". Users can directly search for songs and sing, or click the "Sing" button on the vinyl page of songs to evoke singing, making the experience of listening and singing more convenient.
NetEase Cloud Music encourages users to create more personalized podcast content in the form of "playlists". At the same time, we will add audio books, radio plays and other high-quality programs of Sound Theater, as well as many high-quality "sound" content created by radio stations and Yuncun Talent, which are popular among the young people born after 1995, to provide more creative space for everyone.
The new version of "Cloud Village" optimizes users' experience of Mlog(music video) creation. Users can re-interpret their favorite music of Amway through short video creation, and share it with more friends. They can become the "master" of NetEase Cloud music, and obtain more diversified creative expressions besides playlists and music reviews.
For users listening to music, the new version also launched a custom function, users can customize the App homepage for a personalized template, to create their own music App interface.
As you can see, the 8.0 update encourages users to unleash their creativity and discover and share more quality music content. NetEase Cloud Music focuses on the exploration of UGC content such as music review, playlist and Mlog, including the video playlist, playlist and K-song launched today, all of which are building a stronger music community atmosphere for music lovers and promoting the wide spread of high-quality music works.
Not long ago, NetEase Cloud Music released a report on the Survival of Chinese Musicians (2020), which shows that there are more than 200,000 musicians in NetEase Cloud Music, a 10-fold increase compared with four years ago. In 2019, the annual playback of original works by NetEase Cloud Music musicians reached 273 billion times, and many popular original songs emerged.
As China's largest original music platform, the launch of the new version will attract more and more musicians and users to join in music-based sharing and creation, jointly creating a new online music community.
