Rich industrial cooperation and business ecology is an important sign of a mature technology enterprise, especially for Royole, which has core semiconductor display technology. Behind the "Internet celebrity" flagship new product FlexPai 2 at the press conference, more people in the industry also saw Royole's accumulation in technology, and successfully climbed over the mass production + hardware + ecology three mountains.
Royole is the only technology company in the world that has mastered the mass production and manufacturing of core semiconductor fully flexible display technology and terminal layout. In 2018, Royole independently designed and built the world's first large-scale production line of fully flexible display. With a commercial mass production size of 7.8 inches, Royole's annual output of the first phase reaches 2.8 million pieces. In the future, after the second phase of production, it will grow to about 8.8 million pieces, enough to meet the current demand for flexible folding screen intelligent terminal equipment.
In September this year, Royole released a new generation of foldable mobile phone FlexPai 2 and put it on sale, which means that the third generation of Cainoy flexible screen has completed mass production. Its outstanding lies in: the smallest bending radius is only 1mm, while other similar products can only do 1.4mm; In the aspect of flatness, it has achieved the look and feel close to the mirror; In reliability, through the Chinese Metrology Institute 1.8 million bending authority certification, significantly better than the current industry bending standards of 100,000 to 200,000 times. After mass production, Royole made another effort in hardware, introducing the "new benchmark" for foldable phones.
Notably, with the release of FlexPai 2, Royole also demonstrated its multi-dimensional ecological evolution in terms of operating system, service and application adaptation, partners, and channels. In addition to the fully flexible foldable phones, Royole has also released its RoPods wireless Bluetooth headset, RoWrite 2 smart notebook, and Royole-X smart Mobile Theater (VR), covering many hardware areas such as clothing and display.
There is no shortage of examples of core semiconductor display companies entering the hardware industry. In the past, Japanese companies such as SONY and Sharp, but now Korean and Japanese companies such as Samsung, LG and TCL, and even Google and Microsoft, which make operating systems, have launched smart hardware devices. There are many reasons for this. Some are based on commercial interests, some are based on sharing supply chain risks, and some want to create an industry benchmark case......
For Royole, entering the intelligent hardware industry, on the one hand, it can create highly mature fully flexible intelligent hardware for the whole industry, which fully reflects the characteristics and industrial advantages of Royole based on its original technology -- ultra-low temperature non-silicon process integration technology (ULT-NSSP). On the other hand, it can also enter into China's huge terminal market and user groups, and quickly promote the process from technological innovation to industrialization.
Liu Zihong, founder of Royole Technology, also said: Royole has long considered whether to enter the foldable mobile phone industry. Royole hopes that the full flexible screen technology can reach the mass market in a faster way and with better experience. This is the original intention of FlexPai. For Royole, it's All in the decision to do it. At present, Royole vertically integrated R&D team from front end to back end has more than 1000 people, of which more than 30% have more than 10 years of mobile phone R&D and related experience.
At the same time, Royole is also working hard to expand the application market of the ToB industry. Through the "Flexible +" platform, which integrates ULT-NSSP technology with operating system, software and hardware, Roole has provided flexible + solutions to customers in six industries, including intelligent mobile terminals, intelligent transportation, entertainment media, sports and fashion, smart home and office education.
According to the data, Royole has reached cooperation with more than 500 enterprises in various industries around the world: exploring the "canvas of the future" with LOUIS VUITTON Group, flexible screens may also be used as luggage fabric; Cooperation with European Airbus Group on airplane seat back screen, innovation with Toyota on flexible interactive intelligent cockpit in LQ concept car, strategic cooperation with ZTE to accelerate the popularization and innovation of fully flexible display intelligent terminal; Innovative exploration with Li Ning in the field of clothing, cooperation with Luzhou Laojiao in product display and new retail......
Royole founder Liu Zihong said that there is no final decision on the development model, but each company chooses the most suitable development model according to its own characteristics, capabilities and positioning. For example, Tesla also entered the battery industry. The same is true for Royole.
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At the launch of FlexPai 2, Royole has made some changes. In addition to e-commerce platforms such as its official mall and JD.com, Royole has also introduced offline sales channels.
Liu Zihong revealed that: on the one hand, the introduction of professionals from professional matters, online market acceleration, offline trend step by step; On the other hand, it depends on the attractiveness of the product itself. FlexPai 2 was unanimously recognized by many partners at the Royole Channel conference. At the same time, after overcoming the three mountains, Royole is bound to accelerate the application of flexible electronic technology, and users will increasingly see Royole products offline in the future.
