From October 19 to 20, the Yunfeng 2020 World VR Industry Conference with the theme of "VR Makes the World more Wonderful -- Education of new Machines and Opening New Bureau" was held in Nanchang by the Ministry of Industry and Information Technology and Jiangxi Provincial People's Government.
At the opening ceremony, Tang Daosheng, senior executive vice president of Tencent and president of Cloud and wisdom industry business group, sent a video blessing speech to the conference. Tang Daosheng said that while Tencent is constantly promoting the research and development of VR technology, it is also accelerating the landing of VR industry, combining with smart exhibition, smart education, smart cultural travel, video, games and other industries to provide better user experience and services. In the future, Tencent is looking forward to taking root in Jiangxi, a land of VR, gathering together industry development forces, helping Jiangxi speed up the building of VR industry "highland", and jointly promoting the prosperity and development of VR industry.
Based on the immersive media technology of Tencent Multimedia Lab, Tencent immersive conference and exhibition media solutions appeared in the Yunfeng Conference Experience Center. Through the immersive VR360 panoramic conference live broadcast, the audience can experience and interact with the conference in the booth, just like being at the conference site, watching and experiencing the conference site from any perspective. Tencent Immersive VR360 conference and exhibition solution is a one-stop immersive media service created by Tencent Multimedia Lab and Tencent Cloud. It provides integrated closed-loop solutions for enterprises from collection, processing, compression, transmission, distribution, decoding, playback and rendering.
In today's world, a new round of scientific and technological revolution and industrial transformation is booming. Under the background of China's "new infrastructure" strategy, it is the general trend to vigorously develop new infrastructure such as 5G and AI. Virtual reality is a representative technology of the new round of scientific and technological revolution. With the accelerated commercialization of 5G, it will become a key technology to drive the development of digital economy and industrial transformation and upgrading, and profoundly change the way of human production and life.
The conference was held in a combination of online and offline mode. For the first time, a sub-conference was set up in Austria, and eight sub-forums were arranged, including XR International Forum, Dual G+ Cloud VR sub-forum and industrial ecology sub-forum. At the conference, VR, 5G, artificial intelligence and other new technology applications were mainly introduced and displayed. At the same time, the conference also introduced artificial intelligence technology, XR imaging technology, VR live shooting technology and hologram technology, through the mainstream media, social networks to the global real-time release.
It is worth mentioning that the exhibition area of this conference is up to 30,000 square meters, with film and television, games, educational books, esports competition and other exhibition areas, Tencent, Huawei, Aviation Industry Group and more than 150 enterprises to participate in the exhibition, focused on the virtual reality industry's latest products and technology.
Traditional conferences with fixed viewing angles can only allow some participants to attend the conference, which cannot meet the growing demand for meetings on the cloud. In this conference, Tencent Multimedia Lab demonstrated the application of "Tencent Presence" in the 5G+VR conference and exhibition scene. It broadcasted the World VR Industry conference and conference scene in real time through VR360 technology, which not only allowed all participants to join the conference at the same time, but also allowed participants to change their perspective arbitrarily, so that participants could be more integrated into and invested in the conference and exhibition. It achieves a complete closed loop from collection to playback, and supports various terminals such as VR glasses, large screens and mobile phones. At the event booth, Tencent Immersive ™· Immersive media solutions became the first link for the audience to experience with immersive experience. An audience member said excitedly, 360-degree view of the conference, but also experience and interaction, it is too shocking.
Tencent Immersive media Solutions booth
As the largest, highest level and most influential annual event in the global VR field, this conference has many highlights. In addition to the deep application of VR, 5G, artificial intelligence and other new technologies, it also launched new scenes such as virtual host, AR special effects of the summit, VR live broadcast of the cloud venue, guest holographic projection speech, and intelligent simultaneous transmission.
As a global leader in multimedia technology, Tencent Multimedia Lab has a large number of innovative technological achievements in video codec engine, intelligent integrated media, immersive media and other directions. In the field of immersive media, the lab combines 5G, VR, AR, point cloud and other technologies to provide diversified immersive media solutions ranging from 3DoF to 6DoF for conference, cultural travel, education, entertainment and other vertical fields. Especially this year, Tencent Multimedia Lab launched the immersive cloud exhibition hall solution for the first time in the industry, and created the Tencent Global Digital Ecological Conference "Cloud exhibition hall". Combined with AR, VR, 3D, rendering and other technologies, the digital ecological conference was moved to the Internet to show to the public in an immersive form, which received unanimous praise from the industry.
[Tencent Linjing] has fully launched Tencent Cloud official website, providing enterprise-level one-stop immersive solutions. Tencent Linjing has four leading advantages in immersive scenes, including an integrated closed-loop solution from hardware acquisition to terminal display. Relying on Tencent's strong multimedia capabilities, it covers various scenes required by customers and supports multi-platform terminals to enjoy new immersive experiences in real time.
In the future, Tencent Multimedia Lab will continue to hone its technology and provide rich immersive products for more and more application scenarios.
