On October 12, 2020, the "Good quilt Core, choose Mercury -- 2020 Mercury Home Textile quilt Core Strategy Conference" came to a successful end. Sun Li, the brand spokesperson, was invited to attend the event and jointly launched a new brand strategy slogan with Mr. Li Yulu, the chairman of Mercury Home Textile, focusing on the research and development of quilt core field, committed to providing 1.4 billion Chinese people with a good quilt core.
Why is it so hard to get a good night's sleep?
As we all know, people spend nearly one third of their time in sleep, so the importance of sleep health is self-evident, however, "how to get a good sleep" has become a big problem troubling Chinese people. Commissioned by the China Home Textile Association, Mercury Home Textiles, as the leader of quilt products, launched the White Paper of China Quilt 2020 from the analysis of national sleep status, trying to provide a professional and detailed window for people to understand sleep problems.
According to the white paper, nearly 60 percent of Chinese people think their sleep quality is worse than in the past, mainly reflected in frequent insomnia, difficulty falling asleep, easy to get up at night and not sleeping deeply enough. But people on how to get a good sleep, there are some common misunderstanding: in the sleep quality is not high, or encounter sleep disorders, tend to ignore the external environment on sleep assistance and intervention. In fact, bedding, as the core component of the sleep microenvironment, is one of the controllable and effective solutions to sleep problems. A good quilt core product plays an irreplaceable role in building a good sleep microenvironment -- improving comfortable sleeping space, ensuring smooth and even breathing, regulating and controlling the temperature suitable for sleep, and so on.
Good quilt core helps good sleep, "Be a good quilt core that all Chinese people can afford"
With the insight of consumer demand, Mercury Home Textiles launched the gold partner quilt, Mercury gold silk quilt, super long silk quilt and other craftsman "core" work at the press conference. These three star products also appeared one by one in this press conference. Through the brand history exhibition area in the corridor outside the entrance of the sub-conference hall, you can reach the three star product theme areas: Polar scenery, 1600 meters of art installation and Golden Road.
The golden partner exhibition area -- Polar Scenery, through the light and shadow effects and creative display, reflects the excellent cold resistance and warm performance of the products selected by China's Arctic and Antarctic expedition team. The golden partner is adopted the "three-layer sandwich process" pioneered by Mercury Home Textiles, which not only retains the warm and skin-friendly characteristics of silk, but also solves the problem of insufficient warmth preservation. While keeping the warm and cold characteristics of down, it also solves the problem that it is not fit enough and easy to drill wind. This innovative patented technology is presented through the new "sandwich" process of the upper and lower silk wrapping the middle layer of down, realizing the complementary advantages of the two fibers and creating a high-quality product of "1+1+1>3", which is both compliant and warm.
Golden Partner was favored by Polar Research Center of China with its excellent performance, and won the title of selected product of China's Arctic and Antarctic Expedition team. In July this year, the golden partner was accompanied by Xuelong 2 on China's 11th Arctic scientific expedition organized by the Ministry of Natural Resources to keep the crew warm.
The super filament quilt exhibition area, presented by the art installation of 1600 meters, emphasizes that tens of thousands of high-quality cocoons are needed for one super filament silk through the interpretation of cocoon and screen light and shadow, which reflects the core selling point of the super long silk of 1600 meters. The display area of Mercury gold Silk quilt Outlines a poetic "golden road" with dense hanging gold silk, and creatively displays the "Mercury No. 1" golden silkworm species developed by Mercury Home Textile with 10 years of ingenuity.
Core strategy upgrade: energy storage, power renewal
Throughout the 33 years of development, Mercury Home Textiles has always adhered to its original aspiration and inheritance, started from the actual needs of consumers, and continuously created good products to meet consumer needs. Once the golden partner was launched, it was widely praised and won the title of Top Ten innovative textile products in 2017. In 2019, Mercury Home Textiles was honored as one of Shanghai's top 100 Manufacturing companies. At present, Mercury Home Textiles has an online and offline three-dimensional sales network leading the industry, with physical sales terminals covering 31 provinces, autonomous regions and municipalities in the mainland. In 2019, its single store on Tmall reached 809 million GMV, ranking first in the industry of single brand sales for five consecutive years on Singles' Day.
From the industry and the market positive feedback, so that Mercury home textile brand heat and potential energy has been rapidly promoted. The release of the "good quilt core, choose Mercury" brand strategy makes it stand out in the market competition in the home textile industry. The release of "2020 China Quilt Core White Paper" is an important first step in the strategy of Mercury Quilt core. In the future, Mercury Home Textiles will establish four sleep research centers around the world to provide more abundant and valuable theoretical and technical support for the research and development of quilt core products.
In the future, Mercury Home Textiles will adhere to the new quilt core strategy, strengthen the brand advantage by focusing on product categories, improve the market segmentation competitiveness, and continue to provide quality sleep and home living environment for Chinese people, so that consumers can more clearly understand and recognize the "Mercury" brand, for the recovery and development of the industry and enterprises after the epidemic. Present the high quality development road of home textile industry in the post-epidemic era.
