Most of 2020 has passed, and this year, under the influence of the black swan event of COVID-19, China's overall economic growth has slowed down. However, in the entity industry affected by the epidemic, there are some segments that rise according to the trend, and the market space expansion performance is good, such as conference tablet. In the strong market demand for remote conference collaboration during the epidemic, in the first half of this year, Huawei, Hikvision and other technology brands concentrated their efforts to boost the prosperity of the market. Recently, Ovi Cloud network released "AVC DDS- Conference Tablet Market Research Report in Mainland China -2020H1", data showed that in the first half of this year, the sales volume of conference tablets was about 153,000. Sales rose 42 percent year on year to about 2.57 billion yuan, up 9 percent year on year. It is worth noting that under the situation of rapid growth of the industry as a whole, the market brand concentration has been further improved. According to the data of Aowei Cloud network, MAXHUB takes the lead in the domestic conference tablet market with 32.2% market share [1].
Stable competition pattern conference tablet market head brand first-mover advantage
As a new species appearing in office space in recent years, the conference tablet integrated design not only effectively reduces the number of conference equipment, save the meeting room space, strong interaction and collaboration ability, but also opens up a new scene of office application in the meeting room, in recent years by more and more enterprises and institutions favor. The surging demand for telecommuting affected by the epidemic has undoubtedly played a driving role in the conference tablet industry. The conference tablet can realize high-quality audio and video calling, remote synchronization of writing, documents, screen information and other remote collaboration capabilities, making it a necessary office for enterprises and public institutions to efficiently resume work during the epidemic period.
At the same time, in the context of gradually improving network infrastructure, in order to further promote post-epidemic economic recovery, in the first half of this year, the Special Action Plan for the Digital Empowerment of Small and Medium-sized Enterprises and new infrastructure policies have been issued, making digital transformation the focus of all industries. The conference tablet, as the first step of the intelligent upgrade of the conference office, has also stepped into the fast lane in advance with the help of various efforts.
According to DISCIEN statistics, global conference tablet brand population has more than 250 [2], with the advent of blue ocean market dividend period, pouring into the bureau, the number will keep rising. However, in the period of rapid market growth, users tend to prefer conference tablet brands with high market recognition and recognition in order to obtain maximum transformation benefits with minimum trial and error costs.
According to the data of Aowei Cloud network, in the first half of this year, the top 10 brands in the domestic industry developed along the trend, and most of the sales and market share increased together, accounting for 74.5% of the total. The market competition pattern was stable, among which MAXHUB took the lead with 28.1% of the sales market share, higher than the second and third combined sales. [1]
MAXHUB promotes the intelligent conference market layout in depth
The surge in market demand has made the new products of conference tablets appear frequently. In addition to Huawei's breakthrough IdeaHub and Hikvision's release of conference tablet V series, which opened the entrance of the large-screen intelligent conference market, several leading brands in the industry also released iteration products in the first half of the year: MAXHUB brought the new V5 series conference tablet, Holley's fourth-generation flagship M4 debuted, Skyworth released the In-cell conference smart screen, newline's new IP series and NT series, Hisense MR7 and so on. Although the degree of iteration and technical solutions are quite different, However, considering the growing demand for remote collaboration in various industries in the post-pandemic era, the new products of various manufacturers have made great efforts to meet the needs of local and remote collaboration.
Among them, Huawei IdeaHub, which has stepped on the rhythm of telecommuting demand market, focuses on high-end remote conference market with the help of Huawei's own communication advantages. newline provides customized services on the basis of catering to the evolution trend of modern office. It makes continuous progress in automation/intelligence, remote/mobile, sharing/opening, health/human culture and other aspects, and improves work efficiency with new design and complete functions. On the basis of further upgrading product hardware parameters, Hao Li also takes strengthening user soft experience as the future development direction of the brand. Hao Li M4 sets up a user experience center, launches system upgrade packages every month, and continuously optimize man-machine interaction experience. The launch of six-month no-reason return after-sales policy also makes its sales surge again. At the same time, MAXHUB, which has been the top seller in the conference tablet market for a long time [3], takes the V5 series as the spear to target the refined conference tablet market derived from the differences in office scenes of various industries. By meeting the collaboration needs in different scenarios, such as standard conference, leisure conference and private office conference, With more suitable for different industry office characteristics of intelligent meeting solutions to achieve the industry trend again leading.
The new driving force of development brought by digital technology is setting off an irreversible wave of transformation. Conference tablet, as a necessary product of intelligent office in the future, has been placed in the era. Aowei cloud predicted that in 2020, it is conservatively estimated that the sales growth of the business conference tablet market will be about 36% and the sales growth will be about 12%. In the next five years, it is expected that the domestic business conference tablet market will maintain a relatively high growth trend, with the sales growth rate remaining at about 30% and the sales growth rate remaining at about 25% [1]. The conference tablet market is in the future, and there is no doubt that this is a rare opportunity for conference tablet manufacturers to grow. What will the intelligent office meeting market pattern be like in the future? Will MAXHUB's matrix approach keep it dominant? Can Huawei, which has attracted much attention, break through in the industry competition? In the second half of the first year of telecommuting, the war is on. Let's wait and see.
Reference materials:
[1] AVC DDS- Conference Tablet Market Research Report in Mainland China -2020H1
【 2 】 DISCIEN public articles: the product inventory, in the second quarter to see meeting tablet/collaboration market development (2)"
[3] Aowei Cloud Network: 2017 Conference Tablet Market Research Report, 2018 Conference Tablet Market Research Report, 2019 Q4 China Business Tablet Market Research Report
