"I think of taste as a vehicle for infinite dialogue with the future in the form of art."
On July 4, at T-art Art Space in Shanghai Arts and Crafts Creative Park, a tasting salon blending a bite of delicious food and art -- Sakura. The "Precious" American Northwest Cherry launch Tasting event is being held, bringing a rosy aroma of fruit to Shanghai in early summer.
This event broke the simple form of the traditional new product launch tasting, a number of young artists with "Sakura. Paintings, images, sculptures, cultural creations and other artistic works created under the theme of "Cherish" were displayed on site, revealing the special relationship between "art and taste".
Representatives from the Agricultural Trade Office of the U.S. Consulate General in Shanghai and Ms. Miao Wang, Marketing Director of Northwest Cherry Association in China and other guests attended the ceremony.
"In this delicious season of the year, American Northwest cherries are going to artistically touch your sensory memory and mine! This is an attempt, because in this post-pandemic era, we need to use the beauty of art to infiltrate our physical and mental health."
Wang Miao, marketing director of the Northwest Cherry Association in China, said in an interview, "Under the epidemic, people's health needs and food quality will be more urgent. The American Northwest cherry has been deeply cultivated in the Chinese market for more than ten years, and has been the leader of high-end brands in the imported cherry industry. As the most popular fresh fruit products for many years, on the one hand, it adheres to the century-old tradition of ingenuity and fine planting, as well as the consistent strict control of cherry quality. On the other hand, we continue to explore the scope of enjoyment of life brought by this delicious fruit, hoping to create a way of life full of respect and love for people."
The T-art Tao art space jointly established by Cherry in Northwest America with the purpose of "culture and art in life" is also a bold creation, allowing art and food to merge in the same space, guiding the turn of love, and making "life can always have a better side"! During the event, Yuan Bokai, the 11-year-old Olympic envoy of Samaranch Foundation and the Gold Medal winner of Fairy Tale of Peace Art Festival, presented a newly created cherry painting to the representative of the Consulate General of the United States in Shanghai.
In today's fruit market, Northwest cherries and other brands have been referred to differently. There is a huge difference in both appearance and taste. The Northwest cherry of the United States refers not only to simple cherry fruits, but also to the constant temperature cold chain from seed to germination, planting, flowering to home, which is comparable to the "fresh value chain" of diamond 4C international standard.
Unique talents: rare Rocky mountain volcanic ash mineral-rich soil at 37 degrees north latitude, alpine snow water natural irrigation; Or garden bees natural pollination, 65 days hibernation 10 degrees day and night temperature difference, sweet fruit flavor, crisp crisp burst pulp, rich in a variety of body minerals.
Whole-process lock fresh: hand picking starts at 4am, pre-cooling at 0°C within 2 hours, artificial and intelligent detection of 66 sorting and classification procedures, 48 hours "fresh" direct flight from the branches to the tip of the tongue, with almost the same quality of origin in front of consumers.
From June 27 to the end of July this year, with the arrival of cherry season in the Northwest of the United States, in Guangzhou, Shenzhen, Shanghai, Hangzhou, Chengdu, Nanjing and other cities, "Sakura. "Treasure" art appreciation salon activities will be held one after another. At the same time, online and offline linkage has been introduced to introduce a variety of new sales modes, such as live streaming and delivery, so that consumers can easily buy the first wave of delicious Northwest cherries with the same quality as the world through various mainstream channels, such as Tmall, Hema, Sam's Club store, Walmart, Carrefour, China Resources Supermarket, Rainbow supermarket, 7 Fresh and so on.
Just do it! Delicious no longer delay, taste buds immediately enjoy!
