When the snack encountered the Black Swan event of 2020, it unexpectedly became popular due to its unique "homebody culture" attribute.
According to Alibaba platform statistics show that the snack industry from January to March sales of 19.32 billion, a year-on-year growth of 16.84% hit a three-year high. Extending the time line a little, the snacks market scale of 782.3 billion yuan in 2018 is expected to reach 965 billion yuan in 2020, and is expected to exceed one trillion yuan in 2021.
When the new generation of parents develop boundless "foodie power", their next generation's snack consumption potential is bound to be stimulated.
Infant snacks, as a segment category with great market potential, also began to show a strong growth momentum in 2018. According to the report of CBNData, the sales volume of baby snacks online reached 250 million yuan in 2018, and the sales volume of Tmall Taobao platform alone reached 180 million yuan in the first half of 2019. Such a growth rate far exceeds that of milk powder.
Despite the rapid growth of the baby snack market, according to 2019 data, baby snacks only accounted for 2.3% of the market share of baby food, which is still in its infancy.
The reason is very simple: other categories can never stop parents "buy buy buy" chopping fast pace, but in the choice of baby snacks but "start confused"!
At present, the snacks on the market are very similar in function and taste, and there are gaps in nutrition and quality, so parents are worried that eating snacks will affect the healthy growth of their babies.
The infant market is in urgent need of such a snack, which not only has the delicious taste that the baby likes, but also can meet the nutritional needs of the baby growing up. With this goal in mind, Zhejiang Berisen Trading Co., Ltd. introduced Castus, a Danish brand of pure dietary fiber snacks, into the Chinese market. Castus series products are not only processed with natural raw materials and guaranteed quality, but also bring a new segment of the snack market in China -- dietary fiber snacks for infants and young children.
At present, dietary fiber supplement for infants and young children has not been paid much attention in China. Can Castus fruit diet fiber strip change parents' inherent cognition of children's snacks and cultivate a new concept of nutrition?
One in a hundred: The world's best choice of high-quality infant snacks
As a high-end imported food and nutritional products franchise company, Berison has gathered many senior players in China's maternal and child market. From selection of products in international supply chain to brand operation, and then to marketing, Berison has set up a dedicated and complementary team. In this team, there are clinical nutritionists, registered dietitians and other professionals from first-class hospitals for many years, which provides professional guarantee for Berison's selection of high-quality products worldwide.
According to the introduction, Berison for the global selection, focus on the introduction of European high standard food. When it comes to baby snacks, Berisson carefully examined hundreds of food manufacturers around the world and compared the NRV(nutrient reference value) of all the products before settling on Castus, a 68-year-old Danish brand.
Castus: A brand of pure snacks from the home of fairy tales
The Castus brand was born in Denmark -- a place known for its pristine nature and dreamy fairy tales. Castus, which means "clean and pure" in Latin, was originally created by Henry Schmidt, the founder of the brand, as a snack for his two daughters. Every ingredient in the food comes from the gift of nature. He wants his daughters to enjoy every day of life happily. Today, Castus produces more than 50 million fruit bars and energy bars annually, which are sold in more than 30 countries around the world and are loved by children around the world like Hans Christian Andersen's fairy tales.
Since its founding in 1952, the Castus brand has always followed the tradition of strict process and production environment, mixing and placing below 42°, preserving the flavor and nutrition of ingredients as much as possible, while at the same time infusing environmental philosophy into the brand culture and production process, 100% clean label, sourced natural ingredients, no chemical additives, no artificial dilution.
The head of international supply chain selection at Berison says Castus fits Berison's definition of a high quality snack, both in terms of ingredients and ingredients. In addition, Castus also has strong R&D and production capacity, and is willing to adjust the formula for the Chinese market, which has increased the pulp content and reduced the sugar content on the basis of the original, making the product healthier, more nutritious, and more suitable for the taste of Chinese babies.
Castus Fruit Diet Fiber Bar: New concept of infant nutrition
In her market research, Berison found that Chinese parents are far from aware of dietary fiber supplements for their babies. Dietary fiber is known as the seventh nutrient of human body, but the market often emphasizes the demand for dietary fiber for adults, ignoring the need for dietary fiber supplement for infants.
In fact, most babies will encounter gastrointestinal problems. Parents usually buy probiotics and other nutritional products to help babies regulate their intestines, but ignore the fact that dietary fiber can regulate their babies' intestines and intestines and prevent their babies from indigestion, indigestion, anorexia, constipation and other problems.
Berison introduced the fruit food fiber bar as one of the first Castus products to the Chinese market, hoping to foster a new nutritional awareness among parents. Castus Fruit fiber strips are made of refined materials, using natural dates as a base and then adding pulp and accessories. NRV contains more than 40% dietary fiber, which is equivalent to twice the current popular products in the market.
According to nutrition experts, dates have very high nutritional value: not only rich in dietary fiber, can promote gastrointestinal peristalsis, but also contains a variety of vitamins and natural sugar beneficial to the human body, can provide daily energy for the baby. Jujube contains a variety of acidic components, with astringent anti-inflammatory effect, can also relieve gastric ulcer, gastroenteritis, diarrhea and other symptoms.
Castus Fruit fiber bar adds blueberries, strawberries, kiwifruit and other pulp and various nuts on the basis of coconut, providing rich dietary fiber at the same time, but also to supplement the baby's growth needs of various nutrients. Just one fruit strip is equivalent to 60 grams of apple's nutritional value, which is a good meal option for babies who don't like to eat fruit or parents who worry about their babies eating too much snacks.
For the development of Castus brand in the Chinese market, Berison has made a clear long-term plan, committed to creating a high-end healthy snack suitable for Chinese babies, and promote the fine operation of the maternal and child market segments. Berison believes that Castus will gain stronger development momentum after entering China, and can quickly occupy a place in China's maternal and child market.
On May 17, 2020, China Non-Staple Food Circulation Association officially issued the group standard "General Requirements for Children's Snacks". This is the first standard on "children's snacks" in China. It not only redefines "children's snacks", but also provides specific production standards for children's snacks. On the same day, the China Non-Staple Food Circulation Association also released the "Children's snack market Survey White Paper", pointing out that delicious, fun, good nutrition snacks are unanimously recognized by parents and children!
As for the brand new snack industry of "Baby food Fiber Snacks", whether Castus from Denmark can create a "commercial fairy tale" in China with the natural gene of "fairy tale Kingdom", we will wait and see!
