With the comprehensive liberalization of the two-child policy, under the background of consumption upgrading, the post-90s generation has gradually become the new main force of maternal and infant consumption. They pay more and more attention to the safety of brands and products, the upgrading of consumption structure is quietly happening, and promote the pregnancy and child industry to start large-scale, deep product upgrading.
Improving product quality does not happen overnight. As a domestic brand of diapers, Beishule is to play it safe and steady, but also lose strategy. Since its inception, Bexure has positioned its products at high standards, high requirements and high quality, placing itself at the height of an international brand. At the beginning of product development, we built product lines and designed and developed products in accordance with international standards, thus improving our capability of independent design and research and development, and gradually marking the mark of high-quality domestic products. And on May 23 this year, he was featured in the program "Ingenuity" of the Discovery channel of CCTV.
It is understood that "Made with Ingenuity" program, after CCTV "A Bite of China", "Big Country Craftsman", launched another record of Chinese enterprises in the past decades of craftsman spirit, to create a large high-definition documentary, aimed at making the world feel the unique charm of made in China, witness the rise of national brands.
Under the environment of the two-child policy, products and brand merchants in the maternal and child market have witnessed explosive growth. However, the industry competition should return to the essence of "quality driving", prompting enterprises to return to "ingenuity" and focus more on product research and development and service. Birun has been adhering to the business philosophy of quality first and technological innovation, taking the lead in breaking the technological monopoly of foreign enterprises, and innovatively launching the comb shaped flow guide core structure diaper in the Chinese market. This technology is the first diaper core technology that has obtained the national invention patent in the industry. The patented core is characterized by "thin and soft, fast absorption, and dry".
It is worth paying attention to Besurle's customized series of pro-Xin Shu thin diapers and lala pants for the e-commerce platform of boutique members. Since its launch in 2017, Besurle has repeatedly ranked No.1 in the sales of diapers on the platform and been favored by many women-rich.
Let's explore the special features of the Besurle Diaper
First, thin and breathable
Using new technology to change the structure of the core body, reduce the thickness of the core body, the thinness is only 2 mm, the baby is not bound to wear, but also comfortable to move around. The bottom film of the diaper is distributed with millions of breathable micro-holes, circulating breathable, bringing the butt light breathing experience.
Two, strong absorption performance
Strong absorbent beads, absorption rate is 30% faster than the previous generation of products, 500ml of urine can also easily cope with.
Three, more cost-effective
In the interview, a treasure mother in Hangzhou has changed six diaper brands since her child was born to the present 2 years old, and finally chose Besurle. She said that as long as the products are light, breathable, absorbent and of good quality, there is no need to go to various daily-buying or choose overseas brands with higher prices. Domestic diapers performance is not afraid of imported diapers PK. From the quality to the price, the advantage of domestic diapers is more and more obvious.
Safety and quality have always been the first consideration of Bexur brand, which is also the summary of more than 10 years of experience in baby diapers of Bearun Group. Bexure brand has been following the strict international production and testing standards, with full brake intelligent production equipment, raw materials and cooperation with Henkel Germany, Sumitomo Japan, Weyerhaeuser, 3M and other world top 500 suppliers, from the source to ensure the quality of diapers. First-class research and development team, using the industry's most stringent safety standards. In terms of product quality, Besurle diapers have passed multiple standards set at home and abroad and successfully obtained a number of international authoritative certifications. Including the United States FDA, the European Union CE, the United Kingdom BRC certification diaper manufacturers and "comb core" national invention patent. In this regard, Beishule as always stick to the original intention, adhere to the core competitiveness of product quality. Caring baby health, let the mother more at ease.
