Photo/The scene of the conference
New starting point for future Cooperation: "Channel Co-construction of Customers"
In 2019, Ruijie won the trust and support of many customers through the innovation and breakthrough of 5G, intention network, Wi-Fi6 and other technological fields, as well as the segmentation scene application created by fine products in intelligent building, smart medical treatment, smart education and other industries. This report card is the result of partners forging ahead, sharing resources and working together.
Photo/Liu Zhongdong, president of Ruijie Network
In the opening speech, Liu Zhongdong, president of Ruijie Network, said: "How to better provide support for partners, to protect the interests of partners, is the core issue that Ruijie must think positively and realize the leap forward growth. To this end, Ruijie put forward the strategy of "channel co-construction of customers", hoping to establish deeper cooperation with partners with a more open, inclusive and mutually beneficial attitude on the basis of honesty and trust. Listen to what partners want, understand what partners need, so that partners only need to step forward, sound the 'rallying call of joint construction', through cooperation to become a breakthrough steel division."
Work together for win-win: Break through the industry scene
Adhering to the concept of "scene innovation" and the spirit of ingenuity of "casting fine products", Ruijie Network has achieved continuous breakthroughs in education, Internet, finance, transportation and other industry scenes. Huang Yuhui, vice president of Ruijie Network, gave a comprehensive introduction to the achievement at the meeting. He said: "In 2019, Ruijie Network maintained a compound growth rate of more than 30%, and was listed in Gartner's Wired and wireless network infrastructure Magic quadrant, ranking first in China's cloud desktop market share for five consecutive years. The breakthrough of the industry scene behind these achievements comes from the win-win cooperation with partners!"
Photo/Huang Yuhui, vice president of Ruijie Network
At present, Ruijie is grasping the historical opportunity of the digital transformation of the industry, taking "sharing and win-win" as the goal, rapidly promoting the in-depth "co-construction" cooperation with partner enterprises, and achieving self-transcendence and comprehensive breakthrough in multiple scenes such as operators, Internet, finance, energy, government, enterprises, education, medical care, transportation, business travel and manufacturing. And has been recognized by Fuxing, China Zun, 301 Hospital, China Southern Power Grid, Northeastern University and other industry users, has made remarkable achievements.
Based on a "comrade-in-arms partnership"
Despite the changes in the global political and economic situation and the increasing downward pressure on China's economy, the advent of the smart era and the further acceleration of the digital economy have been strong, and the growth rate of China's ICT market still remains the first in the world. How to clear the clouds in such a complex environment, see the direction of the future, and formulate appropriate strategies is the appeal of all enterprises. For Ruijie, which has achieved nearly 300% growth in the number of cooperation channels in the past three years and more than 90% of its business is contributed by partners, it is bound to seek more innovation in this link.
Photo/Song Jizhou, General Manager of Ruijie Network Channel Department
Song Jizhou, general manager of Ruijie Network Channel Department, gave a comprehensive interpretation of "channel building customers" at the conference. He said: "In the data, we can see that Ruijie's historical growth cannot do without channels, and the order of magnitude of channels has changed greatly in recent years. Ruijie is not a direct customer company, all orders need to have the cooperation of partners to reach, can only rely on partners to do sustainable business together, in order to quickly break through the current threshold, achieve win-win ", "trust relationship is the basis of all cooperation, Ruijie will adhere to the three principles of openness, tolerance, mutual benefit, to break the competition of customer ownership, With partners to launch the "channel to build customers" mode of cooperation, so that the channel really achieve with Ruijie cooperation, "the tiller has its field, the tiller has its benefits". The core of channel customer construction is to give the channel the ownership of expanding customers, we must give the channel the real need of 'recognition and security', on this basis to build a long-term 'comrades-in-arms like cooperation'."
Fight side by side and carry out the joint construction work in the end!
In the increasingly competitive market, a series of effective methods must be adopted to form a comrade-in-arms cooperative relationship. Chen Yun, general Manager of Central China Region of Ruijie Network Enterprise Network, said: "The implementation of strategy needs to find common interests with partners, set common goals, set clear division of labor, maintain efficient communication, and abide by the agreed norms. First of all, the common interests and goals lay the foundation for customer building and win-win cooperation. Secondly, the clear division of labor allows us to combine our advantages, give full play to our strengths, and build barrels through our respective 'longboards'; Then, frequent and efficient communication, the establishment of communication and information sharing platform, to ensure the implementation of plans and goals; Finally, the promotion of cooperation must set up norms for both sides to abide by the agreement, and create a sense of security through processes and mechanisms."
Photo/Chen Yun, General Manager of Central China Region of Ruijie Network Enterprise Network
As a representative of the partners, Guo Jingmin, general manager of Hebei Ruiyuan Intelligent Technology Co., Ltd. shared the changes brought by "channel customer building". He said, "Customer building has the advantages of close communication, follow-up, consistent goals and high efficiency in the whole process, which meets the needs of Ruiyuan's current development. Co-building customer policies can bring a sense of security, reduce communication costs and conflicts, not only for the benefit of the enterprise, but also to provide better quality services to the end customer."
"Strictly abide by the three disciplines and eight points of attention, match words with deeds, keep promises, uphold the concept of joint construction, and closely communicate with joint construction channels..." Ruijie's senior management team at the conference collectively read the declaration of joint construction, vowed to carry out joint construction work in the end!
Photo/Read the pledge of Co-construction
From this conference, it is not difficult to see that Ruijie is making every effort to create a channel ecosystem that enables each other and breaks the concept of boundaries. Especially in recent years, Ruijie network in the product, program, service excellence and scene innovation, have given partners a sustainable and stable development of choice, which is also the root cause of Ruijie can rapidly expand partners.
