Introduction: The first China Organic Milk Powder Development Forum will be held in Shanghai Pudong Greenland Holiday Inn on September 20th! Miss organic wait three years! Grasp the organic outbreak window period, win the market opportunity!
Organic, next sheep milk powder
The number of babies born fell sharply last year, and the category most affected was milk powder. But there is one milk powder segment that has seen nearly 50% growth for two years in a row: organic milk powder. This growth rate has been higher than the previous two years sheep milk powder growth peak speed.
Market laggards will always be in the majority. Due to the overall market size of organic milk powder is not large, the rapid growth of 17 and 18 consecutive years did not attract enough attention.
The turning point came this year.
In the first half of this year, the whole maternal and infant industry encountered an inflection point, with a sharp decrease in new customers, a sharp decrease in store entry rate, a surge in costs, and a change in the group cognition of Xinbao's mother. The traditional bovine milk powder has become difficult to sell. No matter upstream brands, agents, or maternal and infant stores, they are in urgent need of finding new incremental categories to form a combination of incremental categories of milk powder that complement and complement each other with sheep milk powder.
Organic milk powder with its high growth rate, extensive basic cognition, high quality and other attention by the industry, the industry people generally regard organic milk powder as the next sheep milk powder.
In the Chinese market, the maturity of the segmented industries is characterized by acceleration, and the speed of organic milk powder entering the breakout period is definitely faster than that of sheep milk powder. The multi-billion organic milk powder market is likely to exceed 10, 15, even 20 billion in a few years.
The penetration rate of organic milk powder is very low, which is not only the main reason for not paying enough attention to the current channel, but also the favorable conditions for the volume of organic milk powder.
In the past, organic milk powder is silently working, now more need to look up the road, more need to work together to walk a broader road. With the promotion and education of brand owners, the attention of channel operators, and the follow-up of marketing activities, organic milk powder will have a promising future!
Everything is ready except the east wind
September 20, 2019, let's look up at the road together!
On this day, the first China Organic Milk Powder Development Forum will be held in Shanghai.
Why is China's first organic milk powder Development forum held at this time?
Last year, the overall growth rate of infant milk powder was only 10.8%, while the growth rate of organic milk powder reached 46.8%, which is a rare growth category in the whole milk powder industry.
Because this year, the organic milk powder, including Youlan, Regen, Ondo, Arla baby and I Organic, HT, etc., have achieved rapid growth.
Because the organic milk powder has been audited by more than 20 brands, Wyeth, Abbott, Ausfine, Feihe, Yipin, Yashili, Biostime, Bellamy, Ala and other star companies have all entered into the organic milk powder industry, and they are all in private, ready to make a big effort. Behind them are a bunch of organic milk brands waiting for approval.
The demand end of organic milk powder began to accelerate, the supply end smug, everything is ready, only a cannon sound.
The first China Organic milk Powder Development Forum will bang out this sound!
Here are eight highlights of the forum:
1. First release of organic milk powder market data analysis report -- let you know the current situation;
2. Sorted out the future development pattern of organic milk powder for the first time -- let you know the future;
3. Organic milk powder leading enterprises for the first time together to voice the channel -- let you know where the upstream resources tilt;
4. Distribution dealers share the store's doubts about organic and solutions -- let you know the problem and solve the problem;
5. Service agents share how they empower stores and sell organic milk -- let you know what agents should do to make organic sales better at the terminal;
6. The head store system shares the three elements of organic milk powder -- let you know the core points of organic milk powder operation;
7. Medium stores will systematically share how to promote organic milk powder as a brand new separate category -- let you know that organic milk powder is different from cow milk powder and sheep milk powder;
8. County and County stores share how to break the organic market in a region -- how to know the potential of organic milk powder market.
Yes, a forum, let you understand why organic milk powder is a piece of blue sea without turning red, and how to win at the starting line in this fleeting window period, in this year will set off the dividend card war!
It should be known that the current market size of organic milk powder is not large, not lack of demand, but most channels do not pay attention to organic milk powder, a few pay attention to organic milk powder, and lack of effective promotion methods.
The development of sub-categories is explosive. Just like three years ago, no one could have imagined the full bloom and prosperity of sheep milk powder today, now there are also many channel operators with a wait-and-see attitude towards organic milk powder. There are still many kinks to work out, but this time, organic may have more momentum than goat's milk.
One step ahead, may be a few steps ahead.
The first China organic milk powder Development Forum, let the channel business grasp the opportunity of organic forum.
