On August 20, 2019, the First China Home Decoration Industry Supply and Demand Chain Conference and the Third National T20 Summit of Home Decoration Industry were held in Shenzhen, Guangdong Province, sponsored by the Residential Decoration and Parts Industry Branch of China Building Decoration Association. Jia Feng, chairman of Huanai Home Furnishing Group, was invited to participate in the summit and delivered a keynote speech with the theme of "Comprehensively building supply and demand chain".
The summit focused on the residential decoration industry in the next ten years to explore the development direction. Looking back over the past ten years, Chinese housing decoration enterprises have been based on consumers, business and strategic models are constantly changing and innovating, overcoming market difficulties, and now based on the market; In the next 10 years, Chinese housing decoration enterprises, standing in the watershed of development, should rise to the challenge. In the process of landing transformation, they should carry out resource docking, cooperate and win-win to successfully land, and complete their own enterprise transformation. This summit brings together influential enterprise leaders and industry celebrities of China's home decoration industry to talk about the classics on the spot and draw a blueprint for the development of the future residential decoration industry.
With the advent of the new era of home consumption, consumers shift from product consumption to experience consumption, traditional home improvement enterprises have been faced with transformation, products from single product to multi-product expansion and penetration, from single product customization to universal home, and the direction of everyone living. In this regard, Jia Feng, chairman of Huanai Home Furnishing, hit the pain point, on how to build efficient and stable supply and demand chain launched a profound speech. Jia Feng said: "Mining consumer demand is the essence of the market", for consumer shopping habits to change, pay attention to consumption experience, mining demand, with more quality products to impress consumers, who can respond to the market demand faster, who can win the market game.
"Driven by consumer demand to form a closed loop of information chain and service chain, home decoration enterprises must break the original boundary", Jia Feng said that enterprises need to break the product boundary, break the industry terminal boundary, from product design, processing to logistics, from interior design, furniture products to furniture soft decoration to form a complete supply and demand chain. In addition, the enterprise must return to its original intention, build an information coordination system based on customer needs, focus on core business development, do a good job in service, and create a good supply and demand chain integrating warehousing, distribution, customization and other services.
Huanai Home Furnishing has been deeply engaged in the circulation field of home building materials in China for 26 years. As the first domestic enterprise with complete supply chain and supply chain, it has more than 2,000 terminal stores in 40+ core cities across the country. At present, the business brand covers the main material of hard decoration, soft decoration of furniture, intelligent system and the whole category of intelligent single household products. Ant Anju, a subsidiary of Huanai Home Furnishing, creates a full-link supply chain cloud service platform for the ubiquitous household industry in the way of "link + enabling", providing guarantee for Huanai Home Furnishing to build the ubiquitous household supply and demand chain. At the same time, Huannai Home Furnishing experience Museum and Dongdong Service will provide consumers with professional shopping guide, one-stop home furnishing service integrated with delivery and installation, and whole-process maintenance, effectively serving home furnishing consumers.
2019 is the first year of supply and demand chain of household industry. Standing in the cusp of the industry, opportunities and challenges parallel, in the face of the trillion scale of everyone's home industry cake, the supply and demand chain of the double-edged sword will inevitably bring a surging trend in the home improvement industry. In the future, Huanai will always keep its original intention, be down-to-earth, seize the opportunity, continue to innovate, and strive to build the first brand in the field of home building materials circulation in China.
