On May 28, 2019, the hair physiotherapy brand "Re-start", which has focused on the field of hair physiotherapy for 15 years and has 600 chain stores in the country, held a new chain brand press conference in Beijing, officially upgraded the brand to "Black mystery", and released a new brand image.
Conference site, Zhao Yazhi love endorsement black mystery, she deeply identified with the "hair is good, do not show old" black mystery declaration. The same day of the brand release conference, black mystery released a new brand image, experience scene and operation mode, each step set a new standard for the industry, and black mystery do all this, are rooted in the care of users with hair loss.
Black mystery brand development history
In 2006, Beijing Pushi An Biotechnology Co., Ltd. was established, which created the predecessor of the black mystery brand -- Re-start scalp management;
In 2012, founded the scalp management theory system, including: "scalp ecology" maintenance concept, "trinity" research and development concept, "adhere to pH balance" and "scalp hair separate washing" and other innovative ideas;
In 2015, together with Itochu and Dr. Chai, one of the world's top 500 companies, we jointly developed and launched cell-level Maozhixin series products to promote the development of scalp polymer technology application in China.
In 2016, Chengdu R&D Center was established in cooperation with Polymer College of Sichuan University and was recognized as a high-tech enterprise.
In 2018, the Tokyo Scalp Environment and Hair Regeneration Research Center was established in Japan, and the first scalp management school in the industry was established, focusing on the research of hair loss in China;
In 2019, interpret new categories and define new chains. At the same time of digital upgrade, brand VI and SI have been comprehensively upgraded to black mystery, inviting the goddess of frozen age Zhao Yazhi to endorse, opening a new era of hair physiotherapy.
Black mystery LOGO interpretation
H+ : Starting with the initial letter H of Hair, plus the "+" representing medical treatment, professional and rescue, meaning black mystery elevates the solution to the problem of hair loss to a professional level, providing users with more refined and customized services.
Black mystery brand name definition: black, black hair, black hair; Secret/dense, thick hair is not short. Black mystery will be a steady flow of research and development investment, explore the mystery of black hair dense hair, to meet the good expectations of users black hair, dense hair.
Let the HAIRMEET each other on the head. Let hair only on the head, not on the comb, the floor, the clothes, the pillow...
Black mystery corporate culture
The vision of Black Mystery is to be a leader in hair physiotherapy.
With a mission to protect the scalp health of 1.4 billion people,
To create, share, share, users are friends, relatives for the values,
With professionalism (one inch wide and one hundred miles deep) and focus (a group of people doing one thing for a lifetime) as the business philosophy,
To let users from the heart of happiness for the service concept;
Black mystery brand founder - Fage
The founder of Black Mystery "Fage", whose real name is Wu Qinghui, is the chairman of Beijing Pushi An Biotechnology Co., LTD., the president of Black Mystery Scalp Management College, the promoter of scalp polymer technology application in China, and the new master of Wu Xiaobo Channel.
Wu Qinghui childhood mother because of disease hair loss was cold eyes, after studying scalp management for 18 years; In 2012, Wu Qinghui started the industry, and put forward the "scalp ecology" maintenance concept, "trinity" research and development concept, "adhere to pH balance", "scalp hair separate washing" and other advanced theories; Working with experts from Japan, Taiwan and the mainland's famous third-class hospitals to develop scalp related research topics such as hair loss and white hair;
Wu Qinghui believes that only professional, can realize the mission of "escort the scalp health of 1.4 billion people", this will be his lifetime mission, never finished.
Black Arcana Team
More than ten years have not changed the start-up personnel - unbreakable
Hospital dermatology experts at home and abroad - authoritative and credible
Well-known Internet enterprise IT team -- cloud Enablement
Gathering the north and south of the superpotent hair family
