In July 2019, Guangzhou Construction Expo came as expected. Top door and window enterprises gathered in China, covering the whole series of products in the industrial chain of building door, window and curtain wall industry. Different from any previous exhibition, most of the participating enterprises have the appearance of high-end series of products such as "System doors and Windows", which is undoubtedly a comprehensive display of the development results of "China doors and Windows" in the past 30 years. From imitation, learning to independent innovation, China doors and Windows in the past 30 years, finally waiting for a high-end revolution.
High performance system doors and Windows: will usher in the best period of historical development
The essence of business is to find needs, create value, meet needs, and get returns.
As early as in the 1980s, European countries developed high-performance system doors and Windows, whose energy saving performance, safety performance, comfort and so on are far more than ordinary doors and Windows. By the early 1990s, high performance system doors and Windows in a wide range of Europe, Europe took the lead into the era of system doors and Windows!
At that time, China was just beginning to implement the policy of "domestic reform and opening to the outside world", and most parts of the country, from residential areas to commercial supermarkets, were just peeking out from the "wooden doors and Windows" to the "metal doors and Windows".
In the following decades, along with the pace of reform and opening up, the metal doors and Windows industry quietly rose and developed rapidly. Around aluminum doors and Windows, building curtain walls, a huge new construction industry chain was gradually formed, involving construction, non-ferrous metals, chemical materials, mechanical processing, building materials and other fields. The total output value of the whole industry is hundreds of billions of yuan, which is not only huge in scale. The technical level of the industry has also begun to meet the world level.
Indeed, in just 30 years, we have completed the journey that took Western countries a century or more. This is rarely seen in the history of global economic development. However, another data is not optimistic: the proportion of the use of system doors and Windows in developed countries has reached 70% of the total number of doors and Windows, while the development of system doors and Windows in China is still in its infancy, the market penetration rate only accounts for 0.5% of the total number of doors and Windows, and the vast majority of Chinese families are still using poor performance of plastic steel and metal doors and Windows.
In the business environment, Chinese door and window enterprises have been pushed to the threshold of global competition, they are facing a more severe competitive situation, need to get the "entrance ticket" of the emerging and high-end market. Accordingly, the demand of domestic high-end consumers for system doors and Windows is constantly expanding, and the voice of low-carbon, building energy saving and living environment is also increasingly rising. While traditional doors and Windows can no longer meet the growing demand of high-end consumers, high-performance system doors and Windows, as an important part of the home furnishing industry, are ushered in the best period of its historical development.
It is a long way to go for China's door and window industry to become high-end and large-scale
In the early stage of the rapid development of the real estate industry, the market and consumers generally paid less attention to building doors and Windows, and the market of system doors and Windows, especially the high-end share, was occupied by international brands. In the past five years, the real estate industry returns to rationality, and consumers are more and more concerned about the performance of the door and window system. Some domestic doors and Windows factories originally focused on profiles began to accept the concept of the system, and invested in the research and development of system doors and Windows.
However, for the understanding of system doors and Windows, most brands are still limited to the performance level, through the selection of the best profiles, hardware, accessories, glass and other materials, assembled doors and Windows must be high quality standards, but these so-called "high quality" combination and system doors and Windows are very far away. From this point of view, although the domestic system doors and Windows from the initial pain of gestation to the present ushered in the best development era, but many doors and Windows enterprises are not fully prepared.
Fortunately, there are still a few domestic enterprises, on the one hand, spare no effort to introduce world-class system door and window technology, advanced European doors and Windows production equipment, fine management mode, and establish and improve their own R & D production system; On the other hand, we continue to study the special customization needs of Chinese consumers, so as to develop high-end system doors and Windows with higher matching degree and better meet the characteristics of Chinese architecture and customization needs.
Although these enterprises are still unable to compete with the international first-class door and window brands, developing and exporting "system door and window technology" to provide Chinese consumers with systematic solutions to meet different customized needs has become the consensus of enterprises aspiring to become a value brand.
The "high-end, large-scale" road of Chinese doors and Windows enterprises has a long way to go, and Chinese high-end doors and Windows brand Lorasini has taken the lead to make a statement, with practical actions to promote the systematic development process of doors and Windows industry.
Lorasini Redefines China's high-end doors and Windows with a systematic solution
As a benchmark brand of high-end doors and Windows in China, Lorasini has always been adhering to the brand founding intention of "make the best doors and Windows, protect our homes, protect our families". In the past 11 years, Lorasini Windows and Doors has always been committed to the perfection of every window, and has continued to invest high research and development funds for it. Every time of "introduction" and "innovation", Lorasini is trying to narrow the gap with the international first-class door and window brand system technology level and high performance product system, and build the core competitiveness of China's high-end system doors and Windows.
In 2008, Lorasini introduced the European concept of "private custom doors and Windows" in China for the first time, successfully opening a new model of private customization of high-end doors and Windows in China. After that, it spared no effort to effectively integrate the intelligent resources of high-end doors and Windows around the world: Import German structural design and Japanese IE engineering research and development technology, implement lean management mode of Japanese enterprises, co-build appearance design system with Italian designers, introduce Italian flying curtain production line, cooperate with German SIEGENIA, HOPPE, ENSINGER, TECHNOFORM, Italian DECORAL, Belgium SOBINCO and other top European door and window supporting enterprises have reached strategic cooperation......
In 2017, Loransini released the "Seven Space High-end Door and window solutions" for the first time in the industry, which was recognized and favored by high-end hotels, villas and residential users. Its performance increased by more than 60% for three consecutive years, and it won many awards such as "Dayan Award" and "Top Ten Door and Window Brands in China" in the household industry, becoming one of the top three high-end door and window modern intelligent base brands in China.
If we say that in the past ten years, Loransini is just catching up with the development pace of European system doors and Windows, which is a "catch-up lesson", then in 2019, Loransini officially established the brand strategy of high-end system doors and Windows, opening a new track: To redefine China's high-end doors and Windows with systematic solutions, we will provide systematic solutions through the use of systematic thinking, open up the whole process from R & D system -- production system -- service system and so on, while producing high-performance products, greatly reduce the ineffective waste between all links, and ensure high quality while improving production efficiency. And improve the installation service level, to provide consumers with high quality and price ratio of door and window system solutions, so as to achieve a win-win situation for enterprises and consumers.
China Doors and Windows 30 years, a high-end revolution of high-performance system doors and Windows, so that the system doors and Windows enterprises finally ushered in the best period of historical development. And many high-end door and window brands shoulder the rapid development of China's system doors and Windows, and even catch up with the current world first-class doors and Windows enterprises of the major development mission, is bound to uphold the protection of the original mind, take the trend of change, along the trend, in order to accelerate the industrialization of China's doors and Windows, integration, systematization, scale to make their own efforts, jointly promote the development process of China's system doors and Windows.
It is believed that this must be the common wish of many Chinese high-end door and window brands including Lorasini, and the future of Chinese high-end system doors and Windows is foreseeable.
(Lorasini Product display)
▲ Loransini -- SAN Marco series system inside the window
▲ Loransini -- Aosta series horizontal sealing sliding door
▲ Loransini -- Sicilian series curtain wall and window screen one broken bridge outside the window
