On the afternoon of July 19th, in Yanjiyou Bookstore, Capital Square Store, Chengdu, a pleasant, relaxed, intellectual and interesting food tasting activity was in full swing around the oversized stage background of "Sakura Free, Delicious". Lin Jiewei, Consul General of the U.S. Consulate General in Chengdu, Du Yifang, Consul for Agriculture, Fan Yali, Cultural Office and Wang Miao, Marketing Director of the Northwest Cherry Association in China attended the event.
It is the business mission of Northwest Cherry, a leading brand in the fresh food industry, to continuously explore and integrate "creative + delicious + fashion" into the Chinese market for more than ten years. On the one hand, adhere to the century-old ingenuity, the pursuit of brand value, strict quality of cherry, continuous innovation; On the other hand, to create a positive life attitude with cherry quality as the symbol, while guiding the market's cognition of real delicious fresh fruit, advocating a positive life attitude of "fun, studious, good health".
Yan Ji also takes "creativity" as the core value concept and uses pioneering design spirit and aesthetics to change the cognition of traditional bookstores. In Yan Ji You Chengdu Capitaland Store space, three elements of "character, paper and book" are used as the overall conceptual design of the space. The bookstore, coffee shop, art gallery, small theater, activity area and other functions of different nature organic creative series together. The cross-border cooperation between Northwest Cherry and Yanjiyou aims to create a new consumption scene and experience space for consumers, and to become a new mode of interactive experience of life content by means of the integration of creative cross-border and business forms. In this way, the unique way of rigid promotion is eliminated by the direction of empathy and transcending the traditional selling concept. To promote and lead the whole fresh industry to insight into the customer needs of the depth of marketing above development.
Known as the diamond of fruits, the Northwest cherry has been used as a beauty fruit since ancient times. Rich in iron, iron content per 100 grams of fresh fruit meat up to 59 mg, is the same amount of strawberry 6 times, 10 times of jujube, hawthorn 13 times, apple 20 times, can alleviate anemia, in all kinds of fruit first. 4 to 5 times more vitamin A than grapes, apples and oranges. Carotene content is 4-5 times more than grapes, apples, oranges. Protein, sugar, phosphorus, carotene, vitamin C and so on are higher than apple, pear, commonly used cherry juice rub face and wrinkles, can make facial skin rosy white. The annual hot sales are the grand honor given by Chinese consumers to cherry production area, planting, cold chain and storage value chain in Northwest America. No matter in the scarce 37 degrees north latitude Rocky Mountains volcanic ash ore soil, alpine snow water natural irrigation; Or garden bees natural pollination, 65 days hibernation 10 degrees diurnal temperature difference; Picking from 4 o 'clock to 10 o 'clock in the morning, pre-cooling at 0°C within 2 hours, intelligent detection, sorting and classification, 48 hours "Lingfresh direct flight" from the branches to the tip of the tongue, with almost the same quality of origin presented in front of consumers. The fruit is large, the pulp is rich, the fruit stem is green, the color is bright and dark red, the entrance Q bullets burst pulp, the aftertaste is tender and crisp, which has become the standard of living pursued by the new generation.
"Creativity changes life", not content with the status quo, the courage to break the routine. The Northwest cherry of the United States coincides with the new development concept of Yan Jiyou. In recent years, people no longer only pay attention to price, quality, convenience and other cost performance appearances, more attention to the change of product connotation and value extension, the essence of consumption upgrading is the upgrading of people's cognitive value chain, the same is true of China's fresh industry, development is not a single product individual. The nearly 170 years of planting history of Northwest cherry in the United States is not just a simple cherry fruit, but from seed to germination, planting, flowering until the constant temperature cold chain home. Compared with the diamond 4C international standard of "fresh value chain", it has become the standard of living pursued by the new generation.
