On July 07, the 2019 Strategy and New Product Launch Conference of Loransini Doors and Windows was officially launched in Foshan, Guangdong Province. Mr. Xiong Zhibin, Chairman, Mr. Xiong Linyong, Vice Chairman, Mr. CAI Jingzhong, General Manager, Mr. Xiong Chalong, Marketing Director, Mr. Jiang Nan, R&D Director, partners and media friends from all over the country witnessed the completion of the 2019 strategy and the launch of new products in Foshan, a dream destination.
Redefinition · High-end doors and Windows
At the beginning of the meeting, Mr. CAI Jingzhong, general manager of Loransini, made a welcome speech, summing up the most fundamental reason for the rapid development of Loransini in recent years, which is to focus on high-end and return to the origin of products -- to provide users with the ultimate products and services, and stated that in the future, Loransini will still adhere to the original intention to refine products, build up a solid foundation, and provide users with fine products.
Mr. CAI Jingzhong, General Manager of Lorasini
Next, Mr. Xiong Zhibin, chairman of Lorasini, delivered a strategic speech to share the topic of "Redefinition · High-end doors and Windows". With reason to support feelings, with insight to explore the future of Lorasini and high-end doors and Windows, as well as the mission and responsibility of Chinese doors and Windows people. In the next few years, Lorasini will fully promote the systematic door and window solutions, to create high-end doors and Windows industry benchmark.
Mr. Xiong Zhibin, Chairman of Lorasini
Occupying high end
Create high-end door and window benchmarking brand
Mr. Xiong Chalong, Marketing Director of Lorasini
With the theme of "Redefining High-end Doors and Windows", Mr. Xiong Chalong, Marketing Director of Lorasini, shared the marketing strategic layout plan of Lorasini 2019. From design to manufacturing, from channel access to brand operation, Lorasini fully integrates "product, design and life". On the basis of becoming a force, the products pay more attention to the needs of users, so that the doors and Windows become the channels for users to build an ideal lifestyle.
In the first year of the brand strategy upgrading of Lorasini, the slogan of "Redefine · High-end doors and Windows" was put forward, and the strategic goal of Lorasini in the next three years was set: occupying the high-end position and building the high-end doors and Windows benchmarking brand. Director Xiong said: We will be 360° systematic thinking, to create an industry benchmark high-end systematic door and window solutions.
Strategy is in the product. Director Xiong stressed: the era of system doors and Windows is coming, we must return to the product, continuous innovation, strengthen the foundation, in order to go higher and further! Deliver the products and ideas of Lorancini to more users, create a satisfactory "dream home" for more users, and bring more good design and aesthetic enjoyment.
Strategic cooperation has made a strong start
▲ Loransini X Red Star Macalline strategic signing ceremony
▲ Loransini X Asian Design Art Ten Lessons strategic signing ceremony
Lorasini has established strategic cooperative relations with many home furnaces stores, such as Red Star Macalline, and Even Home, enabling VIP access in dealers' stores. It has also established continuous strategic cooperative relations with Ten Classes of Asian Design Art, becoming the only door and window partner of Ten Classes, helping dealers to open up channels for high-end designers.
Li Yang, host of Guangdong TV
New product release
The age of system Windows and doors has arrived
At the press conference, Mr. Jiang Nan, director of research and development, emphasized that only integrating system thinking into product development can be sustainable. As the leading window brand in China's home furnishing industry, Lorasini Doors and Windows has been committed to creating more value for the development of doors and Windows industry with the latest equipment and innovative technology. This new product release conference is more for the audience to present a sense of science and technology + design perfect collision fusion.
Mr. Jiang Nan, R&D Director of Lorasini
With its excellent quality and practical and innovative functions, Lorasini doors and Windows are very popular in the market. In 2018 and the first half of 2019, Lorasini won many awards, such as Dayan Award, CBDTOP100 Brand Award and Designer Recommended Product Award, which once again proved its strong brand strength.
Each new product is the embodiment of Lorasini ingenuity, more details of the design and performance. As the most outstanding system products of Lorasini in 2019, the new product series inherits the design and quality of Lorasini in ergonomics, system technology and environmental protection performance, and realizes transcendent product innovation in spraying process, bridge insulation technology, high seal design, drainage system design and other aspects.
At the press conference, Lorasini also launched Milan II, Turin II, Sicily II, SAN Marco II, Florence II, Zegna system flat door and other upgraded models of the new products. New product physical samples will be in July 8-11 China Construction Expo (Guangzhou) on one by one. (Booth No. : Zone C 16.2-18)
With a grand new product launch, Loransini inherits the classic of Loransini, transcends fusion and innovation, and continues to open up new beacons in the door and window industry.
The good reputation of the products comes from its excellent product quality. The guarantee of the quality of Lorasini doors and Windows is reflected in the integration of high-end door and window accessories resources around the world. Reflected in the introduction of European production equipment, intelligent and precise control of the production link; Reflected in the unique window and door manufacturing process of Lorasini; And a strict quality control process.
Rowlandini 11 years of wind and rain, the heart of the crafter does not change, change is the more understanding of doors and Windows skills; Heart to protect every home unchanged, change is to understand everyone's style!
