[June 6, 2019] Fulfill social responsibilities, build "benevolence" and love China. Renfu China will take the "Yi" Ran to De and "Ren" Xin to Shan Car donation ceremony as the closing activity of the "Love Bear Charity Sale". On the day of the event, Renfu donated a new Mercedes-Benz V-class multifunctional vehicle to Huiling Organization to help people with mental disabilities move forward with their dreams.
"Benevolence" heart set sail, light up 16 cities for love
From December 2018 to March 2019, in order to help more people with mental disabilities better integrate into society, Renfu China, together with Guangdong Huiling Support Foundation for People with Mental Disabilities, launched a series of "Charity Bear Sale" activities. Through charity bear sale, caring car owners and the public are called on to pay attention to mental health and provide travel convenience for people in need.
In December 2018, the launch and Christmas lighting ceremony of Renfu China's "Love Bear Charity Sale" was held in 22 Mercedes-Benz showrooms of Renfu China in 16 cities including Guangzhou, Foshan, Zhongshan, Jiangmen, Changsha, Changde, Zigong, Yibin, Zunyi, Shenzhen, Huizhou, Dongguan, Zhuhai, Chengdu, Chongqing and Dazhou. Since its launch, the charity sale has received great support from more than 110,000 caring car owners and the public, and the exposure rate of the activity has reached 4 million people.
"Benevolence" good initiative, love zoo opened
In April 2019, Renfu China Love Zoo officially opened in Guangzhou Huiling Farm, bringing more opportunities for Huiling students to spend time with nature, and benefiting them physically and mentally.
In 2008, Huiling Farm took the lead in introducing the concept of "farm therapy" in China, hoping to use nature's fresh air, relaxed atmosphere and open environment to help mentally disabled people master life and work skills and rejoin the society. This time, Renfu China added "love zoo" and other new functional areas to the farm, so that the "farm therapy" better put into practice.
"Benevolence" people solidarity, warm heart end
For every bear sold in the Charity Sale, Renfu China will donate 100 yuan for charity fundraising. The accumulated charity fundraising will be used to purchase a new Mercedes-Benz V-Class utility vehicle, which will be donated to Huiling Organization to provide safe and reliable travel solutions and social opportunities for people with mental disabilities.
From left to right: Mr. Huang Yongzhao, General Manager of Renfu China After-sales Service and General Manager of the Western Region, Mr. Chen Haoxian, Managing Director of Renfu China, Mr. Fu Tao, General Manager of the Western Region of Beijing Mercedes-Benz Sales Service Co., LTD., Ms. Zhong Jingyu, Chief representative of Jardine Matheson (China) Southwest Region, Ms. Meng Weina, founder of Huilin Agency
In addition, Renfu China also held an online campaign called "Cheer for the Bear", in which every time participants click the button of "cheer for the bear", they can make the bear walk one kilometer longer. As the event draws to a close, all 4,000 love bears have been sold out, with more than 100,000 views online. To this end, Renfu China will allocate an additional 100,000 kilometers of gasoline for the donated vehicles to help advance the dream.
"Benevolence" pursues dreams, and love does not stop
Chen Haoxian, Managing Director of Renfu Automotive (China) Co., LTD., said, "As a company with a sense of social responsibility and mission, Renfu China always adheres to the dream and never stops on the road of practicing corporate social responsibility. At the same time, Renfu China calls on all sectors of society to love car owners and actively provide support and help for social construction and development."
Renfu China believes that a pleasant, convenient and safe travel experience enhances the quality of life. Donation organizations can use donation vans to transport members to recreational activities, provide them with a variety of job opportunities, help them acquire the basic skills needed for job hunting and social integration, and contribute to the building of a harmonious society.
Mr. John Chen, Managing Director of Renfu China
You are the only one who deserves justice because of benevolence.
The car donation ceremony will be held at Mercedes me Store Chengdu Taikoo Li Experience Store, which is designed to fully integrate into the local Sichuan culture, while also highlighting the "emotional and pure" design philosophy of Mercedes. The lifestyle experience space integrates fine dining, test driving and boutique retail services to create a new era of "zero distance" interaction between brands and consumers and bring a full range of "best customer experience".
About Renfu China
Renfu China is a subsidiary of Renfu Limited and a member of Jardine Matheson Group. Since its establishment, Renfu China has established more than 30 Mercedes-Benz sales and service outlets in Guangdong, Hunan, Sichuan, Chongqing, Guizhou and other regions, serving more than 100,000 customers.
About the Huiling Agency
Guangdong Huiling Foundation for the Mentally Disabled was founded in 1990, mainly serving people with mental disabilities. By 2018, Huiling has set up 110 service points in 30 cities in 22 provinces, with 462 staff and volunteers doing their best to help more than 1,600 people with mental disabilities learn skills and integrate into society.
