In 2019, the national regulatory authorities continued to strengthen the governance of the auto insurance market, and the major insurance companies also rethought the top-level design of China's auto insurance under the promotion of regulation. Under the great changes, the role of insurance companies begins to reposition, and the auto insurance sales channel will usher in a historic and significant change. On June 5th, the "Global Crash Vehicle Service Leaders Forum", sponsored by China Automobile Dealers Association and co-organized by CCC Information Services Inc. (CCCIS), was held during the Dealers' Top 100 Conference, aiming to share industry information, discuss industry changes and opportunities, and create opportunities for dealers. Look for a new way of transformation, and assist dealers to seize the opportunity, make full preparations, and build itself into a "leader" in the field of accident car service in China.
This forum invited domestic and foreign experts in the field of accident vehicle service to share the development and evolution of DRP model in mature markets, value and reference significance, and introduced the specific landing of DRP in China's automotive aftermarket. Daniel Risley, former President and Executive Director of the American Automobile Service Association (ASA), was invited to participate in the forum and bring the development history and successful experience of the U.S. accident vehicle service industry. ASA is one of the most mainstream automobile aftermarket associations in the United States, with more than half of its members being accident repair companies. Dan analyzed the similarities and differences between Chinese and American automobile and crash vehicle repair markets, the changes in the field of crash vehicle repair in the United States and the acceptance degree of the DRP model by American insurance companies, dealer groups, independent repair companies and parts companies, and pointed out that crash vehicle repair chains have gained stronger competitive advantages by virtue of the DRP model. The compliance and service efficiency of the business are quantitatively managed according to its KPI system, which improves customer satisfaction and operational efficiency. Meanwhile, the insurance company also improves the management and efficiency of the entire claim settlement system. Dan's detailed explanation of the development trajectory of DRPS in mature markets provides valuable lessons for the strategic transformation of Chinese auto dealership groups. "DRPS will soon become the foundation of the industry in China," he said. "Both repair companies and insurance companies will benefit."
From the perspective of the important measures of insurance opening up and reform in 2019, Mr. Yang Fei, after-sales expert of China Automobile Dealers Association, gave a wonderful share on the theme of "Insurance opening up reform will reshape the business model of the accident car industry". He compared the differences of auto insurance products between China and the United States and analyzed the survival and development logic of the business model of the accident car industry. In order to solve the zero-sum game between insurance companies and maintenance enterprises, it is necessary to have "strategic cooperation of high-quality products + high-quality maintenance resources". In 2019, under the background of industry reform, insurance companies will rebuild the business model of accident vehicles, establish a long-term cooperative accident vehicle repair system, use DRP to combine high-quality maintenance resources, replace manual labor with system, standardize claims business, eliminate fraudulent claims, improve loss determination efficiency, reduce claims costs, and improve customer satisfaction.
Ms. Wang Bingyao, deputy secretary general of the Board of Kaeda School, analyzed the labor efficiency of the accident car business in the field of human resources. This paper comprehensively analyzes the development trend of human resources in 2018 from the perspectives of personnel allocation, personnel turnover analysis, personnel service ability analysis and personnel technical ability analysis of the top 100 groups in 2018, and proposes that Kaeda School can provide comprehensive talent training, development and transportation solutions for the industry.
Mr. Liu Siyun, Director of Automotive Industry of CCCIS China, provided a detailed discussion on the development and value of DRP model in China. As a leading insurance technology enterprise in the United States, CCCIS introduced DRP into China in 2017, and has made remarkable achievements in promoting the DRP strategy together with a number of forward-looking dealership groups in China. Mr. Liu Siyun started from the current situation of accident car business in China, introduced how DRP mode can help improve the predicament of business, and the four-step logic of its landing in China: Transformation to authorization, authorization to compliance, compliance to development, resources to partners, and then from the short -, medium - and long-term benefits of DRP for maintenance enterprises to summarize the phased benefits, and introduced the total points linkage deployment of various insurance companies since the promotion of DRP. Mr. Liu said, "Insurance companies are the driving force of accident car reform. The key to the transformation of the dealer group is whether they are willing to establish a new cooperation model with the insurance company. Dealers should take the initiative to embrace the change rather than wait until they are forced to transform in the future." CCCIS 'nearly 30 years of experience in DRP mode operation in the United States will strongly enhance the business expansion ability of the dealer group, and realize the strategic transformation of the dealer group to achieve a breakthrough in the accident business from "0" to "1".
Ningbo Couchen Group, as the representative of the outstanding dealer group in China, takes the lead in cooperating with CCCIS, introducing DRP integrated solution as an important part of the strategic transformation of the group's accident vehicle business. Mr. Wang Anping, Assistant President of Couchen Group, shared the DRP project implementation process and experience at the scene. In March 2019, the group has been awarded the DRP award by China Pacific Insurance Headquarters. With the help of the DRP platform constructed by CCCIS, the group has established a transparent and mutual trust communication mechanism and trust system with insurance companies, and its stores have improved the standard management of vehicles in accidents and the quality of customer service, realizing the business growth based on compliance and trust. Mr. Wang Anping said that the future vision of "building a win-win accident vehicle comprehensive service system with insurance companies" guided the delegates to explore the new ecology and new mode of accident vehicle maintenance business.
Through the multi-angle and comprehensive interpretation of the evolution experience of mature DRP markets, the actual situation in China and the strategic opportunities of dealer groups in the "Global Crash Vehicle Service Leader Forum", it is clear that Chinese auto dealers must join the reform process, create a new cooperative win-win crash vehicle specialized repair system, and how to make use of the help of technology companies like CCCIS. The transformation and upgrading of business type, competitive advantage and investment direction can be realized through the perfect basic data of DRP and the standard, transparent and efficient collaborative operating system, so as to seize the new opportunities of mutually beneficial cooperation and common sustainable development with insurance companies and seek greater development space in the future.
