At present, the post-90s treasure mothers pursue a "high-quality" and "exquisite" lifestyle. Baby skin care products have become a daily necessity for the post-90s treasure mothers. But if baby skin care products will make your children "black", do you dare to use them?
"My baby only recently started using baby moisturizer because she's afraid of wind blowing on her skin, so every time she goes out she puts on a thick layer. Her blushing has improved, but she always comes home feeling darker. Can baby moisturizer make skin darker?" "Asked the mother of a 2-year-old baby in Hangzhou on a baby-rearing forum.
Baby delicate resistance is weak, product safety is always the most concerned issue of mothers, why the baby used up excellent moisture baby skin care will turn black?
"The reason is in the moisturizer product formula, some baby skin care products are cheap, in order to save costs will generally choose mineral oil, mineral grease as a softener, mineral oil, mineral grease due to insoluble in water, directly coated on the baby skin is difficult to be absorbed, will form a layer of oil floating on the baby skin, after outdoor ultraviolet irradiation, like many miniature magnifying glass on the skin surface, Ultraviolet focus on the skin will form a slight burn, and mineral oil in the sun is easy to hair chemical changes, easy to cause abnormal excitement of skin melanocytes and hyperplasia, the baby was virtually the baby skin care products "tossed black". Luo, head of baby skin care brand Miaofu, solves the mystery for us.
To keep babies safe, mothers should still choose baby skin care products made of natural vegetable oil. Mr. Luo strongly suggests: "A lot of mothers in the use of wonderful care products, found that the red removal effect is not so fast, that is because we choose more gentle glycerin and butanediol as moisturizing agents, without any mineral oil, silicone oil, preservatives, the full line of products with the 25 years of history of the MD Institute in Italy joint development, Choose avocado oil, argan oil and other natural vegetable oil ingredients as moisturizer, put on the baby's face safe and easy to absorb, even can wipe out water, very moist. If it is particularly effective and quick skin care products, whether it is for adults, or children, mothers should be careful to use. We must pursue ultimate security first."
Just because Miaofu has a heart of awe for consumers, since its launch in September 2018, it has been widely praised by treasure mothers. Within half a year, it has entered more than 3,000 well-known maternal and child stores in 15 provinces. The good reputation lies in the excellent product quality.
"In addition to natural vegetable oil, our star product" Miofu Edelweiss Moisturizing milk "also adds precious Edelweiss ingredients. Derivatives such as tinder oxalic acid and chlorogenic acid in Edelweiss can relieve skin redness and improve the resistance of baby skin." Mr. Luo, the head of Miaofu, said.
Miofu selected Edelweiss is not a general Edelweiss, but the Swiss Alps mountains above 3000 meters of fresh Edelweiss extract, to know that due to the high cost of Edelweiss, generally only like Dior, Clarins such high-end skin care brands will be added, baby skin care products to add Edelweiss components of the brand is not much, like Miofu not only add, Or the solid addition of 5% - 10% edelweiss ingredients of the brand is unique, such a conscience formula to moisturize the baby skin and relieve eczema is very effective, no wonder so popular treasure mothers.
Mr. Luo said, "Miaofu hopes to provide truly safe and high-quality skin care products for Chinese infants. Even though the research and development cycle is long and the product cost is high, this is the original intention of Miaofu, to be a brand that makes consumers feel at ease." In addition, in the authoritative ingredient evaluation agency "Beautiful Practice", Miaofu Edelweiss Moisturizer score is 5.0, which is enough to show Miaofu's "ingenuity".
In addition to baby lotion, Miaofu Baby lotion camellia oil and mosquito repellent spray are also recommended by many people. Open the Little Red book, you can see the notes shared by mothers everywhere. One mother said: "I am a new mother, son 2 months when there was a red butt, I thought the child had eczema, hurriedly looking for aunt, aunt gave me a bottle of wonderful care baby camellia oil, said to the baby with this, soon will be good, I gave the child a few days, red butt really no, aunt said wonderful care camellia oil containing linoleic acid, vitamin E and other natural ingredients, good for the skin, It is recommended by a professional nursery teacher, and I usually take it as lip balm. My mouth has never been dry again, and it is very cost-effective!"
Miaofu mosquito repellent spray is also different, most of the conventional mosquito repellent spray on the market contain mosquito repellent, or deltamethrin, permethrin, toluenamide and other chemical pyrethroids, although the content is not high, generally no harm to the human body, but because the infant skin immune system has not been fully established, the use of this component of mosquito repellent spray, May have an effect on the baby's airways.
"To solve this problem, Myofu mosquito repellent spray does not use drugs to kill mosquitoes, but uses plant essential oil smell to cover the smell of human body, mosquitoes rely on smell to find food, can not find the smell of human body naturally can not bite, to ensure the maximum safety of the baby, in addition, our mosquito repellent spray uses natural plant essential oil, light India, lavender taste very fresh. A lot of moms use them as air fresheners, killing two birds with one stone." Mr. Murafuro said in an interview.
If an enterprise wants to completely capture the "heart" of consumers, in addition to good products, user service is also very important. Mr. Luo, the person in charge of Miaofu, said, "Baby skin care products are not like adult skin care products, which rarely provide product samples. However, in order to dispel users' doubts and provide better shopping experience for users, Miaofu provides samples before purchase, no matter in offline stores or online stores. Good products are not afraid to try, we are confident that users will buy after trying!"
The post-90s mothers have become a new generation of mainstream consumer groups, compared to the previous generation of parents, they trust more scientific parenting, more and more treasure mothers turn to the "component party", concerned about product safety, these "component party mothers" spontaneously spread and spread on the Internet, will make good products stand out, benefit from more mother and child groups!
