In the process of enterprise transformation and development, how to create the enterprise management method matching the new business form is a new topic that the majority of private enterprises meet in the process of transformation and development at present. A reporter recently learned that Antarctic E-commerce has transformed from a textile enterprise to a comprehensive service enterprise. According to its own characteristics, it has spent three years to create a set of new quality control management system matching the new business form of e-commerce. This effectively promoted the healthy development of the enterprise. After the transformation, the company developed rapidly, and its total sales exceeded 20 billion yuan in 2018.
It is reported that the predecessor of Antarctic e-commerce is Shanghai Australis Textiles Co., LTD., founded in 1997. At the beginning of the business, it became a "dark horse" in China's textile industry with its patented technology. The company's performance doubled year after year and created a miracle of rapid development in the underwear field. In recent years, in response to the call of national transformation and development, Australis has successfully transformed into a comprehensive service company, and backdoor listing, becoming a high-speed development enterprise with a market value of more than 20 billion. The business categories have expanded from underwear, men's wear, women's wear and children's wear to nearly 40 categories and thousands of products including small household appliances, home textiles, clothing accessories, bags and leather goods, shoes, sports and outdoor. There are thousands of cooperative suppliers and distributors under the company.
Online sales of products, quality management is the enterprise must face and strictly control. Antarctic brand is well aware of the importance of product quality, invested a lot of manpower, material resources, financial resources, the team can be said to be "top", and management mechanism also carried out innovation:
1, let the quality management department and business supervision department parallel, the former is responsible for the whole process of factory production supervision, grasp the process; The latter further supervision, spot check factory has produced product quality, grasp the results. In addition, each business division has 1-2 part-time quality management personnel, the company has formed a quality management team of more than 100 people, covering all product categories.
2. In terms of management mechanism innovation, each supplier must sign a quality commitment contract with the brand, clearly stipulating that the product must meet the national and industrial standards. Any product without test report, no qualified no durability label, size discrepancy, mildew, dirty, damaged, product or packaging odor and other conditions are regarded as quality problems, must be strictly imposed fines. Those who have reached cooperation with the Antarctic must hold a quality oath ceremony.
3. The chairman of the Antarctic personally led the team to go to the first line of the factory to conduct product spot inspection and strengthen the publicity of quality management, covering major industrial belts such as Yiwu, Jiangyin, Nantong, Changshu, Zhuji and Guangzhou.
According to the company, recently, accounting for 80-90% of the sales of the company's main products to do sampling testing, to the national certification of the authority of testing institutions to inspect 2,182 products, the product qualified rate reached 100%, testing costs up to more than 2 million yuan, shows the Antarctic people in the quality control of the determination. The person in charge of quality management of the brand said: in order to increase the quality of the factory's products to improve efforts, sampling and inspection of goods will reach 50,000 pieces!
Antarctic people at the helm of the brand said in an interview with reporters, product quality is the life of the enterprise, the company was founded more than 20 years of business practice, let us have a deep understanding of this. High-quality products are part of consumers' pursuit of a better life. As an enterprise with a strong sense of mission and social responsibility, we are bound to strictly control the quality, so that the Antarctic brand can truly become a "national family brand" loved and supported by consumers and let people enjoy high-quality and affordable good products.
