DT275, a boutique store with diversified cooperation with representative artists and brands at home and abroad, has its grand opening today and launched the first act of the boutique.
In DT275, you can not only enjoy the charm of the products produced by Doosan Magazine CEO Park Seo-won, who publishes fashion magazines such as VOGUE and GQ, and KB, a global fashion brand consultant, but also experience the novelty of becoming a platform for communication among the creators of The Times, beyond simply selling products.
The exterior walls of DT275 are all designed in Glass, with the theme of Glass House, symbolizing inclusiveness and digestion of everything. And on the wall of the store installed a large screen, used to show the story of each project animation video. In addition, you can take selfies in the fitting room to add shopping fun.
The first fashion brand DT275 brings to you is Emotionally Unavailable, a street brand co-founded by Edison Chen from CLOT Group (KB). Although a somewhat unknown brand, EU is based in Los Angeles across the US and Asia, and has worked successfully with many global brands such as Verdy,Dover Street Market and Nike. Now, the EU's first pop-up project in Korea is in DT275.
The pop-up will offer 10 items, including the EU X Nike Air Force1, which debuted in Los Angeles in March this year, and a T-shirt with the Nike AIR logo and EU capitals, which was sold out for a time.
DT275 is named after the abbreviation of District and the district number 275 of the City Tower, symbolizing the platform to provide fresh inspiration and cultural exchange for the new generation of Youth creators. Keep an eye on every move of Duta DT275!
