The winners of the 2019 German Red Dot Prize have been announced. M&g Literature Sheng Shi Xin Yan Series - Chinese cultural Metal Bookmark stood out from many entries with its aesthetic feeling of combining trend and tradition, creative design and fine workmanship, and became the outstanding winner of 2019 Red Dot Product Design Award. This is another world-class design award after M&G won the 2019 iF Award for the first time!
(M&G Stationery won the 2019 German Red Dot Award for the first time)
"Red Dot Award" was founded in Eisen, Germany in 1955. Together with "IF Award" from Germany and "IDEA Award" from the United States, Red Dot Award is one of the world's three major design awards. It is recognized as the recognition symbol of international creativity and design, as well as the wind vane of the development trend of global industrial design. Every year, some excellent works with extremely high design quality will be awarded the "Red Dot Award", which means that the appearance and texture of products have obtained the most authoritative "quality assurance", and also represents the world's highest level of industrial design in this field. M&g Stationery won this award for the first time, which not only represents the international professional recognition of M&G product design level, but also shows the extraordinary strength of Chinese stationery manufacturing towards internationalization.
(Chenguang Shengshi Xinyan Chinese Quintessence series delivers the beauty of Peking Opera art and makes the world fall in love with Chinese quintessence)
Chenguang Shengshi Xinyan Chinese Quintessence series is inspired by the four major trades of Beijing Opera, namely "Sheng, Dan, Jing and Chou". It uses modern and fashionable expression techniques to make traditional culture collide with modern trend, transmit the beauty of Beijing Opera art, and make the world fall in love with Chinese quintessence. Among them, the award-winning Chinese metal bookmark is made of copper dumb gold, 4 mm fine carved, through the carving to give modeling expression, clothing, a minute of heart just to restore the clever characters, with ingenuity, ask the vast sea of books, this appearance level and practical both bookmark, but also make reading more full of ceremony.
(Chenguang Stationery Chinese precious metal bookmark with ingenuity carving process, restore the Beijing Opera clever characters)
As a popular national brand among Chinese consumers, M&G has always taken user demand as the driving force for design innovation over the years. Every year, 100 million yuan is invested in the design and development of product technology. Currently, it has more than 500 patents. Our products have been awarded Golden Dot, Red Star, Seth and other design awards for many times, and won the 2019 German IF Award and Red Dot Award for the first time, which indicates that M&G stationery design level has reached a higher level, international quality level, and has been unanimously recognized at home and abroad.
In the future, M&G will continue to adhere to the artisan spirit of excellence and pursuit of excellence, pay attention to service quality and innovative design concept, and strive to build a "world-class stationery brand", to promote independent innovation and international quality products to the world, so that Chinese stationery to the world!
