Beisulle belongs to the brand of Balun -- ten years of quality, always adhere to the spirit of ingenuity, earnest and hard to do everything.
The Times are changing every day, brand strength needs products to continue to update and iteration, and the core of the product is research and development technology, only continuous innovation and breakthrough, sensitive to the real needs of consumers, to solve practical problems, in order to highlight the encirclement in the brutal market competition.
A brave pioneer in the diaper industry
The first batch of domestic diaper industry personnel
Zang Tieyue, the current research and development director of Beishule, engaged in diaper industry for more than 25 years, is one of the first batch of diaper production, technology research and development personnel.
In 1993, he entered the diaper industry and worked in Weihai Medical Polymer Products General Factory (now Weigao Group). The company introduced China's first baby diapers, medical mattresses and other production equipment. He is responsible for the overall project planning and implementation, drawing lessons from foreign products and formulating domestic diaper production standards, laying a solid foundation for the development of domestic diaper industry.
From 1997 to 2009, I was employed to work in a diaper enterprise in Guangdong, and began to transform advanced technologies and materials at home and abroad into domestic diaper products. And combined with the domestic actual design of high-end adult diaper products in line with the market demand, has its own patented technology.
Shenzhou astronaut diaper standard
A precision more precious than gold
In the 21st century, with the rapid development of domestic space industry, the country attaches great importance to independent research and development, requiring astronauts to wear domestically developed diapers. In 2004, Zang began to participate in the research and development of professional diapers for astronauts, and successfully solved the problems faced by space diapers at that time.
First of all, the space is in a very sealed environment. There must be no odor, no bacteria, no suspended matter. The weight of the product requires precision. After numerous attempts and experiments by the R&D technical team, these problems were finally solved, achieving complete accuracy and reaching the highest standards for aerospace use.
The story behind Besulk's Chinese Core
(I)
Ten years without fear of wind and rain
Adhere to the quality of ingenuity
"Joining Briun is a very serendipitous event. At first, I was impressed by the character of President Li, who is the founder of the Golden Arowana and also has a technical background. He has his own dedication to the quality and safety requirements, which lays the foundation for the quality of Bessulle mother-child core -- China Core. A new enterprise, if injected with soul from the beginning, then the future must be incalculable."
Zang witnessed the growth of Briun in the past ten years, from the construction of the factory to the improvement of the infrastructure to the later stage of technology research and development and product production. Ten years of long road, along the way through the wind and rain rainbow, are engraved in the historical rings of Bairun.
Faced with the ever-changing consumer market, the product technology of Balun is constantly updated and iterated, and it has obtained numerous national invention patents and international certifications. Balun has become a long-term strategic partner of the world's top 500 suppliers, worthy of being the leader in the domestic maternal and child diaper industry.
(2)
In the face of maternal and child market flood
How to break through the industry siege
It has been ten years since its establishment in 2009. This decade is a transitional stage for the maternal and child diaper industry, but also a stage of rapid development.
From the introduction of diapers in China, it is destined to set off a subversive revolution in the diaper industry.
It is undoubtedly a great test for any enterprise to shift from the simple functional needs ten years ago to the multi-level consumer experience needs. In this case, facing the changes of the domestic consumer market, the development of the traditional diaper market is bound to suffer from various difficulties and difficulties.
"You can't just put your head down and work hard, or do exactly what is done abroad. The particularity of the domestic market, to a large extent, determines that you need to focus on yourself, return to the actual domestic situation, in order to connect with the market, to be truly accepted by consumers. The whole point is: to solve a real problem, not to be pretentious."
To this end, Balun has carried out a large number of consumption research and investigation: according to the consumption habits and needs of Chinese people at different ages and regions, to find out their differences and commonalities, and constantly reform the product technology.
(3)
Trend development of The Times
Comb - shaped guide core emerges
"What do you think about composite cores?"
In 2012, at a meeting at the headquarters of Briun, Chairman Lee asked such a question.
"The composite core is a core structure composed of removing the fluff inside the traditional core, replacing it with a fluffy non-woven fabric and spraying polymer, a new technology. Water absorption and touch can be greatly improved, but the disadvantages are also prominent, easy to leak urine, and high cost. At the time, without any market validation, consumers didn't necessarily pay."
At the meeting, according to years of professional knowledge and industry experience, Zang judged that this is the trend of the market, we can try it, and there is no problem in technical implementation.
President Li immediately made a decision: no problem, do it!
That's it: No problem, just do it! General Zang was deeply impressed.
"I admire Chairman Lee so far. He has great respect for talented people. It's so valuable to be able to let the technicians do it. As a leader, he is good at accepting and listening to everyone's opinions and suggestions, and then making comprehensive decisions. Not every leader can do it, can have such magnanimity and judgment. So he's more of a guide, a teacher of life."
In 2013, Besule took the lead in breaking the monopoly situation in Europe and the United States, and developed the third-generation core structure diaper -- "comb flow guide core", which broke through the traditional core technology threshold set by European and American enterprises and comprehensively solved the major problems of the traditional second-generation core, symbolizing the development of diaper industry into a new era.
With the application of this technology, the absorption speed of diaper is greatly improved, the risk of side leakage is reduced, the product fits better, and the cost performance is improved. At the same time maintain good dry and refreshing, air permeability, to solve the traditional core diaper block, fault, leakage of urine.
From the initial gold core and E-core products, which gained excellent reputation in the market, to the later development of Zhencore product series, completely meet the needs of different levels of consumption. More breaking through the industry's cutting-edge products tilting core series -- PURE POWER, the surface layer uses 1.2D extremely soft layer, built-in independent packaging, keep the pieces fresh.
(4)
We cooperate with Fortune Global 500 to select high quality raw materials
The integration of the latest research and development technology to truly realize the Chinese core
"Today is an era of information resources sharing, no one is completely alone, cooperation to achieve 1×1 equals infinite possibilities. So we will continue to seek high-quality resources for cooperation, information sharing, technology sharing, and constantly optimize our own technology and products."
The World's top 500 suppliers can provide the best quality and stable raw materials, which has obvious advantages for the control and guarantee of product quality. At the same time, Balun regularly exchanges and studies with them, and conducts a series of in-depth researches on the research and development of new technologies.
By cooperating with well-known manufacturers, Balun guarantees the high quality and stability of its products. From the source of strict selection control, to product technology research and development, all these are in order to really solve the pain points of consumers.
With the spirit of "ingenuity", conscience and wisdom in making diapers, and love for the benefit of mothers and babies, Beilun Beilure provides the most sincere, meticulous and intimate care to thousands of families in China.
Quality and safety, is the whole maternal and child industry shoulder the heavy responsibility, but, should not only maternal and child industry.
Here, Besulle calls on more enterprises with a sense of responsibility and mission to join and take action to escort the entire domestic consumer market and be the guardian of China Core!
