9:00 am, November 19, sponsored by China Building Decoration Association, China Building Decoration Association Residential decoration and parts industry branch undertook by China Building Decoration Association Residential decoration, Huanai household and other parts industry Branch "China Building Decoration Association Residential Decoration and parts Industry Branch establishment conference and B2B2C Custom hardbound Development Forum" was held in Crowne Plaza Lido Hotel, Beijing. Hua Nai Group Chairman Jia Feng, Vice chairman Li Qi and other leaders were invited to attend the conference.
Group photo of leaders attending the meeting
With China's economy entering the new normal and the development of decoration industry turning to an inflection point, the association should lead the industry to transform its development mode, transform and upgrade, and promote the decoration industry to enter the innovation-driven development track. Liu Xiaoyi, executive president and secretary general of China Building Decoration Association, said that the establishment of residential decoration and parts industry branch of China Building Decoration Association is an important measure for China Building Decoration Association to adapt to the new situation of market development.
Liu Xiaoyi, Executive President and Secretary General of China Building Decoration Association, delivered a speech
The development of the decoration industry and the branch also needs the support of entrepreneurs. According to the constitution of the China Building Decoration Association, the president of the Residential Decoration and Parts Industry Branch of the China Building Decoration Association will have a rotating term of 5 years. It has been decided that Jia Feng, chairman of Huana Home Furnishing, and Chen Hui, chairman of Dongyi Risheng, will jointly serve as the first rotating president of the merged branch.
Inauguration ceremony of president
At the inauguration ceremony of the rotating president, Jia Feng, chairman of Huanai Home Furnishing Group, said that Huanai Home Furnishing has been deeply engaged in the home decoration material industry for 25 years, during which it has served countless home and decoration enterprises, and has certain experience advantages for participating in the management of the industry. In the new era, it is expected to better organize activities and serve the industry with the accumulated resources. Look forward to the cooperation of the new decoration and parts enterprises, jointly create a new era.
Jia Feng, chairman of Huanai Home Furnishing, and Chen Hui, chairman of Dongyi Risheng
In 2018, the industry market entered the winter, the market was depressed, the sales growth was weak, and the enterprise development was relatively stagnant. Eight entrepreneurs from home decoration and parts industries launched a "summit dialogue" entitled "Live well now and win the future" in view of this dilemma.
The Summit Dialogue
Chairman Jia Feng mentioned in the dialogue that economic development is regular, the fact that the number of users declined in 2018 is unavoidable, and the market is inherently risky. The reason why he chose mountaineering is to seek the strength endowed by nature and gain the courage to face risks and challenges in this process. For 2019, he thinks it should be a period of adjustment for the industry. Housing may slump, but home furnishing will continue to boom. Because the continuous improvement of home life is everyone's wish. In addition, he also pointed out that real estate occupies a large amount of young people's disposable resources, squeezing decoration space, which is a big problem in reality. But because of the emergence of new consumer groups after 90, the prospect of home decoration is still considerable, after all, the purchasing power of new consumer groups is not to be underestimated.
Jia Feng, chairman of Huanai Home Furnishing
In the era of rapid economic development, faced with the diversified needs of consumers, traditional marketing has lost its original effectiveness. Therefore, it is very necessary to study the development of the industry and consumers. In the era of big data, data-based research can quantify the status quo of industry development and consumer preferences, which has certain guiding significance for business decision-making. Tang Ren, chief expert of Ruiyan Home Improvement Think Tank, selected part of the data from the Research Report 2018 on the Consumption Behavior and Lifestyle of Chinese Home Improvement to deeply analyze the market share distribution of decorative home improvement services and the role of lifestyle in market segmentation. Afterwards, the "China Home Decoration Consumption Behavior and Lifestyle Research Report 2018" was released on the spot. Li Qi, Vice chairman of Huanai and other business leaders participated in this important ceremony.
Li Qi, vice chairman of Huanai Household, participated in the authoritative report release site
"China Home Decoration Consumption Behavior and Lifestyle Research Report 2018" is an authoritative report in the industry, which also mentioned the trend from customized home to customized whole house, and has a certain interpretation of the whole house. Around custom hardcover, industry big names in B2B2C custom hardcover development forum, each express their views.
Yang Weiqiang, Vice general manager of real estate Division of Huanai Integrated Packaging, delivered a speech entitled "Customized hardcover -- New value chain of real estate enterprises and decoration industry". He analyzed the problems from four aspects: the development bottleneck of the real estate industry, the pain points of the decoration industry, the challenges of the housing parts enterprises, and the sinking of the property value chain of real estate developers. Then he pointed out that customized hardcover is the tuyair of the decoration industry, and interpreted the advantages of Huanai Outfit from the two dimensions of B end and C end respectively. Yang Weiqiang to Ma's "can't see, look down on, do not understand, too late" as the conclusion of the speech. In fact, he also expressed from the side, custom hardcover is also an opportunity, it does not matter if it is not clear now, because when you really understand, the opportunity is no longer an opportunity.
Yang Weiqiang, Vice general manager of Huanai Home Furnishings Division
"China Building Decoration Association Residential Decoration and Parts Industry Branch establishment conference and B2B2C Custom hardcover Development Forum" meeting continued until 20:40. I believe that after this meeting, the industry of big players to their own enterprises have a new understanding. In-depth dialogue between business leaders is also conducive to the cohesion of new consensus and the sharing of new opportunities.
In 2019, Huannai Home Furnaces will join hands with industry giants to integrate high-quality resources of enterprises and jointly face the severe market environment, so as to build a multi-win ecological circle and jointly embrace a promising future!
