On October 25, 26, 2018, the autumn and winter ordering meeting and new product release conference was held in the headquarters of Guangzhou Popbeauty, which attracted hundreds of specially invited franchisees from all over the country to attend.
△ Guangzhou headquarters fashion beauty fashion Industrial Park
The year 2018 has been a year of testing for the retail industry. With the upgrading of consumers' consumption concepts and more diversified consumption patterns, consumers are more picky about the quality of products and services than ever before. The competition between entities and e-commerce enterprises is intensifying, and the traditional retail industry is undergoing a severe reshuffle. ?
The atmosphere was warm, and the enthusiasm of the leader heated up the venue
Starting from hair accessories service experience, Popbeauty has developed many new market strategies in recent years. On the basis of the parallel strategy of light beauty and Internet twin engines, Popbeauty has put forward the more down-to-earth "1+N" strategy, ten hundred thousand plan, and big health strategy, as well as the upcoming "Kuaimei" project, actively responding to various opportunities and challenges in the new retail era.
Mr. Lai Jianxiong, founder of Pop Beauty, delivered a speech
In his speech, Lai Sheng cited the views in the works of popular psychology, and expressed his twenty years of persistent business belief, we must have confidence in ourselves, confidence to achieve, but also firm many franchisees follow the popular American brand to the next brilliant confidence.
Light beauty and hair accessories new launch
Next comes the exciting new product launch. This time, the light beauty department and hair accessories department have been preparing for the launch of new products, which are expected to be a hit after the official launch.
The Light beauty department released four new products in its specialty series
Wrinkles, water shortage, aging and sensitivity are the most concerned problems of the new generation of consumers. BINF has launched a series of specialized training and care to meet the needs of the market. "Fast + effective" changes can be seen immediately, and competitive prices will become a tool to open new customers quickly.
AKO, the cosmetics director, analyzes the highlights and selling points of the new products
In addition to the product function and development story, but also for our owners, stores from a professional point of view, combined with the advantages of the product, pointed out the key sales of each product, for the new product sales to lay a solid foundation.
Hair accessories department released new products of Weiyang series
▷ A new model is on the runway
Chinese elements have always been a source of inspiration for the fashion industry, and it is worldwide, and popular beauty is a loyal supporter of traditional culture. This high definition series has cooperated with the scholars of ancient Chinese costume culture to launch three hair accessories, which not only contain beautiful connotations, but also the craftsmanship and design are ingenious.
▽ Special lecture: The Dimension of History and the Value of Fashion
Professor Jia Xizeng from Tsinghua University will give a special lecture on fashion beauty, explaining the influence of Chinese traditional cultural elements on the world's fashion. It is very beneficial and eye-opening!
△ Hair accessories New products exhibition area, franchisees can know a variety of series of new products in detail
△ Light Beauty new products exhibition, franchisees can try out the upcoming products
△ Ms. Guo Jing, General manager of the business division
The team led by Ms. Guo Jing, general manager of the business division, made a further explanation for the project of "100 days of competition to generate 200 million", and analyzed the traffic forwarding, the way of extension and the team execution that we were most concerned about. Making 200 million in 100 days is not a miracle, but a future that is about to happen.
Guests at the event responded enthusiastically to the new marketing strategy
Popular beauty based on experiential marketing + product core competitiveness advantages, will adhere to the main business of 1 hair accessories + cosmetics, light beauty and other N product lines work together to create a "shape beauty, health beauty, cultural beauty, soul beauty" innovative marketing mode, for consumers to come to a full range of more fashion-forward, safe and healthy products and services.
Since its establishment, Popbeauty has always adhered to the corporate mission of "everything for people's health and beauty", taking the cause of beauty as its own duty, extending the product line and deepening the service, sparing no effort to be the creator and leader of women's beauty, and becoming the leader of China's beauty industry. Firmly follow the popular brand of beauty, forward together, towards the next brilliant.
