On the eve of the first China International Import Expo from November 2 to 6, seven national pavilions, including Denmark's, joined hands with Tmall International to hold a series of online and offline activities, which lit up the Oriental Pearl Tower in Shanghai.
As a world renowned fairy tale kingdom and pure land, the Danish Pavilion not only brought children's fun "nutcrackers" and "Princess and the Pea", but also brought high-quality products originated in Denmark.
How could you not have Mille in the mix?
Mille is a Danish company that brings to Chinese consumers high quality infant formula from Denmark -- Maccome and Mille. When its products just entered the Chinese market, it won the preferential investment of the Danish National Growth Fund and the vocal support of the Danish Embassy in China. In this Tmall global gift event, Mille was once again recommended by the Danish Consulate and selected as the National Pavilion of Denmark to send greetings and best wishes to Chinese consumers online and offline.
With a brand philosophy of "healthy, Happy and sporty", Mille has been working with its strategic partner, the Danish National Badminton Team, to send positive messages to the world. It is worth noting that Kim Astrup Sørensen and Anders Skaarup Rasmussen, the two champion members of the Danish National Men's badminton team, were also present at the Tmall Global event to interact with the online and offline audience, representing the Danish Pavilion and supporting the Danish quality brands.
Kim and Anders even taught them how to play badminton on the spot, and the crowd was eager to have a try at the gate of the Danish National Pavilion.
At the end of the match, the atmosphere reached a climax as Kim and Anders presented the participants with a signature badminton racket and badminton shirt.
Since entering the Chinese market, Mille's Mycome and Mille brands have been popular among Chinese mothers, gaining high word-of-mouth reviews and expanding market share. The fundamental reason lies in Mille's brand philosophy: to bring high quality and cost-effective products to consumers around the world.
For infant formula milk powder, milk source is the most fundamental factor to measure the quality of the product. Mille uses pure high-latitude golden milk source from northern Europe, and the annual geometric average of the total number of milk colonies is less than or equal to 20,000 / ml (this is one of the important indicators to test the purity of milk source. The lower the total number of colonies, the purer the milk source and the less nutritional loss).
In order to make Chinese babies grow up more healthily, Mille, in collaboration with the University of Copenhagen, has refined products and created intelligent formula, adding casein phosphopeptide, lactoferritin, lutein, OPO structural fat, prebiotic combination, probiotic BB-12 and other nutritional elements beneficial to babies into the formula, which is full of nutrition.
On the occasion of the arrival of the first China International Import Expo (Mille will also participate in the Expo), which is also the arrival of the "Double 11" online shopping carnival, Mille was recommended by the Consulate of Denmark and selected as the National Pavilion of Denmark. Together with Tmall International, Mille presents Chinese consumers with high-quality products and brings health to more Chinese consumers at the same time. I also hope that the Nordic life concept of advocating nature can bring happiness to more Chinese consumers!
