On the evening of November 4th, the Danish Consulate joined hands with Tmall Live to connect Chinese consumers, bringing a unique product promotion event. Danish company Mille Food and its infant formula brands McComelleshare, McComellecrown and Mille debuted in the broadcast room. Together with the Consul General of the Kingdom of Denmark in Shanghai, To uncover the Danish dairy quality code.
From left to right, Jesper, the Commercial Consul of the Kingdom of Denmark in Shanghai, Nikki, Ting, the moderator, and the Consul General of the Kingdom of Denmark in Shanghai
Jakob and Mille Food represent Jens
This year marks not only the 10th anniversary of "Double 11" on Tmall, but also the 10th anniversary of the establishment of comprehensive strategic partnership between China and Denmark. Jakob Linulf, Consul General of the Kingdom of Denmark in Shanghai, appeared at the live broadcast to congratulate the 10th "Double 11" on Tmall and personally introduce to you the quality brands and products brought by the Danish Consulate. The livestream received more than 551,000 views and 110,000 likes that night, igniting "Double 11".
"The Danes take health very seriously, so not only do they like running and cycling, but they also pay attention to eating healthily, which is an integral part of Danish culture. In addition, Danes believe that health should be 'started small', so special attention to children's intake of dairy products, dairy products are an integral part of Denmark." Lin Lang said. Therefore, this time, the Danish consulate recommended Mille Food, a Danish company, which brought high-quality infant formula products from Denmark to Chinese consumers -- McCome Joy, McCome Crown and Mille.
High level of appearance, super popular with children "m supposed to family" with Mille | wheat Chloe & honey both numerous product appearance
Jens, the representative of Mille Food, came to the studio to introduce Mille products and production concepts in detail.
Jens said that Mille produces infant formula with high standards, not only following the Danish standard and Chinese standard, but also setting a more stringent "Mille standard" to ensure the quality and safety of the products. In the future, Mille will be extended to the whole family consumption, in deep cooperation with the University of Copenhagen science department, to bring more quality products to everyone.
At the same time, Mille's milk source is located in the gold milk producing area of high latitude, which is close to the Arctic Circle, and the year-round temperature is low, which is not easy to breed pests and germs. Therefore, cows have strong resistance and are not easy to get sick, and the milk produced is healthier and safer. The annual geometric average of the total number of milk colonies from milk source is reduced to 20,000 / ml. And the less nutritional loss.
Speaking of Denmark, I have to mention badminton in Denmark. The Danish national Badminton Team is one of the strongest teams in the world. The Danish national badminton team has many famous players, such as Ann Selong, and is very popular among the Chinese people. As a bridge between Chinese and Danish cultures, badminton has become a bond connecting the emotions of the two peoples. Mille is proud to be the global strategic partner of the Danish badminton national team.
Happy Nordic, enjoy what you want
Jens explained that Mille has always been committed to promoting the development of sports in Denmark. In the past many years, Mille has been associated with Danish sporting events, not only sponsoring the Danish national badminton team. It also sponsors Danish football team Nykøbing FC, whose philosophy is in line with Mille's "healthy, happy, sporty" brand philosophy.
During the broadcast, Mille's brand image of the "McCome Family" no doubt captured the audience's attention. According to Jens, Danish family values are very strong, and Danish parents attach great importance to the company of children growing up. The packaging and image design of Mille products deliberately incorporate this concept.
Ting, the host, also had her own thoughts on this. She mentioned a small detail she discovered during a business trip to Denmark. Denmark has a "cow dance festival" in the spring, because farmers think their cows need some air after spending the cold winter in their stalls, so they let them run free. "The cows look very healthy and happy." "Ting said.
Danish chef Kasper is serving Danish dairy products
"The Danish people are very concerned about the health of their cows," Jens added. "So the birth of the Mercome family is not only a symbol of the Danish family value, but also a symbol of the importance that Denmark attaches to the safety and health of its cows. Every farm in Denmark believes in and respects nature." With good looks and love, it's no wonder that netizens have fallen in love with the "McCome family" at first sight and are frantically trying to bring the doll home.
The cartoon character of the "McCome family" captured the hearts of netizens, and the host's sister couldn't put it down
Well, the live broadcast of the Danish Consulate on Tmall is over successfully. The heat wave of "Double 11" is coming. Are you ready? Mille also hopes that through this live broadcast, more Chinese consumers can understand the excellent quality of Mille and accept and love the three series of infant formula milk powder, McCome Enjoy, McCome Crown and Mille.
