September 28, Beijing - The China International (Beijing) Stationery Expo, with the theme of "New Products, new materials, new techniques and new ideas", kicked off yesterday, bringing together well-known stationery brands from home and abroad to showcase the charm of Chinese stationery to consumers and professional international buyers.
(Photo: Chenguang Stationery made a stunning appearance at China Beijing Stationery Fair)
As a concurrent event of the exhibition, 2018 China Culture, Education and Office Supplies Industry Summit Forum was held yesterday. Tao Xiaonian, vice president of China Light Industry Association, said that independent innovation has become the only choice in the cultural and educational office supplies industry. Enterprises need to deeply cultivate the domestic market, meet consumers' demand for high quality, and build a well-known brand with international influence.
(Photo: Zhang Shenfeng, Vice President of China Council for the Promotion of International Trade, Tao Xiaonian, Vice president of China Light Industry Federation, Yi Xiaoli, Council member of China Cultural, Educational and Sports Goods Association, and He Cailong, president of China International Exhibition Center, spoke highly of Chenguang Stationery's technological innovation and product research and development.)
As the leader of stationery industry in China, M&G Stationery has become one of the largest stationery manufacturers in the world after 30 years of development. How to make this brand which has entered the mature stage of development retain the original intention and passion of entrepreneurship forever, and continue to win the love of young consumers? Mr. Chen Huxiong, President of Chenguang Stationery, shared his thoughts and explorations on innovation and upgrading at the industry summit forum.
(Photo: Mr. Chen Huxiong, President of Chenguang Stationery, delivers the keynote speech "Innovation and Upgrading in the Era of Change" at the Summit Forum.)
Mr. Chen Huxiong said that at present, the whole industry faces challenges such as uncertain external environment, diversified and dispersed consumption channels, and new product demand driven by the personalized needs of the main consumer groups of the post-90s and post-00s. M&g explores the road of innovation and upgrading from product, brand, channel and other dimensions.
For example, Chenguang innovates products according to consumers' pain points and usage scenarios, developing the "Youshou" series to relieve writing fatigue and prevent writing calluses on the middle finger, and the "quick drying" series to say goodbye to small black hands and make the paper cleaner. Carry out a series of brand innovations such as cross-brand cooperation, popular IP joint suits, brand pop-up stores, etc., to establish emotional connection with consumers; Online on the whole platform to upgrade consumption experience, explore "Chenguang life Museum", "Jiumu Sundry club" and other new retail models, to provide consumers with a real "touch".
Mr. Sataichi Nishimura, Vice President of All Japan Stationery Association, also shared his experience in the Japanese stationery industry. Mr. Nishimura believes that, based on the production of safe commodity standards for consumers, companies are constantly trying to develop their own innovative products to provide consumers with good design, more durable and easier to use. In this benign competition, "think what consumers want" stationery is the driving force to promote the continuous development of the industry.
(Photo: Mr. Chen Huxiong shares thoughts and exploration of Chenguang Stationery innovation and upgrading)
"In the face of competition and challenges, our opportunities are also great." Mr. Chen Huxiong, President of M&G Stationery, said, "M&G is promoting the upgrading from stationery to cultural and creative life. We understand that literary creation is a good stationery with content, attitude and temperature. Only stationery containing stories and emotions can impress consumers. M&g has been striving to enable consumers to find more of the beauty of life in their records through various innovative developments."
