Living up to its 25-year green journey, Liby has won the highest award of the World Environmental Protection Conference

2018-09-29 16:31 0

On September 22, 2018 World Environmental Protection (Economy and Environment) Conference and the 8th Carbon Gold Award Ceremony were held in Beijing. Liby Group won the double Award of the World Environmental Protection Conference and the overall Award of International Carbon Gold Award by virtue of its forward-looking exploration and practice in the field of green health over the years. "Green + technology" natural soap liquid Libai has become the only official recommended washing product of this year's World Environmental Protection Conference. It has won recognition from international organizations and added luster to Chinese brands.

Libai ingenuity spirit, double award deserved

Photo: International Carbon Gold Award selection site

The "International Carbon Gold Medal" is a professional global summit initiated by the United Nations in 2008 and settled in China. This World Environmental Protection Conference is entitled "One Belt, One Road: Economic and Environmental Passage; With the theme of "Clear Water and Blue Sky: Innovative Development of Productivity", the conference was jointly supported by the Environmental Protection Commission of the NPC and the People's Government of Beijing. The conference was jointly organized by the International Ecological Economy Association and Tsinghua University. The Environmental Protection and Management Commission of the NPC, the Social and Legal Affairs Commission of the CPPCC National Committee, the Ministry of Ecology and Environment, the State-owned Assets Supervision and Administration Commission of the State Council, diplomatic envoys of South Africa, Sweden, Poland and the chief representative of the Asian Development Bank in China attended the meeting.

The International Carbon Gold Award is an international award awarded by the World Environmental Protection Conference for enterprise brands and products that fulfill social value with the concept of low-carbon in the "green journey" of harmonious economy and environment, green low-carbon and sustainable development. The International Carbon Gold Award is the highest award. Liby Group was awarded the International Carbon Gold Medal overall honor, Liby natural soap is the only recommended washing product of this conference.

Photo: Libai Natural Soap is recognized by international organizations

In fact, this is not the first time Liby has won the Carbon Gold Award. As early as 2013, Liby won the Best model Enterprise of China Green Efficiency Enterprise Award. In 2016, it was also awarded the Carbon Gold Award WEC Innovation Value Award. It is also the affirmation of the natural plant formula of "green + science and technology".

Photo: Chen Zebin, co-CEO of Liby Group

Only by listening to the voice of consumers can we produce high-quality green products. Chen Zebin, co-CEO of Liby Group, once said in an interview that Liby brand has taken green and environmental protection as the core concept of enterprise development since its inception. In order to thoroughly practice the green health strategy, Liby takes the technology research and development of Green Living Research Institute as the innovation drive, builds green factories, and drives the whole upstream and downstream industrial chain. Green consumption should be led from five aspects: green raw materials, green formula, green technology, green manufacturing and green products.

Liby is the only enterprise in the washing industry that has won the title of "China Key Laboratory of Green Washing Products for Light Industry". In the first batch of Green Manufacturing Demonstration List of 2017 released by the Ministry of Industry and Information Technology on September 1, 2017, Guangzhou Libai (Panyu) Co., Ltd. became the only unit awarded "Green Factory" in the domestic washing and daily chemical industry. Among the 58 "green design products" of household detergents announced, Libai has included 48 of them. As a leader in the daily chemical industry, Libai never stops pursuing green health.

It is precisely because of the spirit of ingenuity in the unremitting pursuit of green and environmental protection that Libai has always insisted on developing greener and healthier washing formulas. After years of grinding, Libai has finally developed the popular natural soap liquid of Libai, whose "natural soap base" ingredients far exceed all similar products in the industry. The plant formula has strong cleaning effect, which is an innovative achievement and a major breakthrough in the category of laundry liquid.

Up to now, Liby has been accompanying hundreds of millions of consumers for 24 years. The spirit of Chinese brand ingenuity runs through the development of Liby for more than 20 years. From the selection of global natural raw materials to the improvement of the green industry chain, Liby, with its ingenuity and quality, provides green and healthy washing products for tens of millions of families, and transmits the concept of green and healthy life to the whole people. The double award is well deserved.

Natural soap base hair force, Libai natural soap liquid effect is strong

As the most frequently used product by consumers, the energy saving and environmental protection of washing products cannot be ignored. Liby Group invests a large amount of money every year in raw materials, technology and manufacturing innovation, in order to develop green and healthy product formula. Liby natural soap can have the great effect of "saving water and electricity, energy saving and low carbon", relying on the strong scientific and technological research and development strength of the enterprise.

So what is the secret of the "natural soap base" relied on by Libai Natural Soap, which stands out in the international Carbon Gold Award and is recommended by the Environmental Protection Conference?

Photo: Libai natural soap liquid

Zhang Liping, chief scientist of Liby Group and general manager of innovation research and development Center, said that the "natural soap base" is actually refined by Liby on the basis of fresh extraction technology of plant stock, combined with high-quality coconut oil and olive oil raw materials, containing natural ingredients such as coconut oil essence, olive oil essence and citric acid. The existence of natural soap base makes the effect of Libai natural soap more powerful, efficient decontamination, washing and care, low bubble and easy bleaching, which can bring consumers a better laundry experience.

It is understood that Libai natural soap base is refined from vegetable oil, its structure is similar to oil stains, so it is very easy to approach oil stains and quickly wrap it away from the fiber, for difficult to clean pepper oil stains, soy sauce stains, sweat stains, mud stains and so on has a very obvious effect, decontamination ability is far more than ordinary detergent used surfactants; The SRP factor imported from Europe contained in Libai natural soap is its unique component, which can form a protective layer on the surface of the fabric, prevent dirt residue, and prevent the clothing from turning yellow, old and hard, with a soft and protective effect.

More importantly, the natural soap base has the characteristics of delicate foam, rapid defoaming, easy rinsing performance is outstanding, it is a good helper for consumers to save water, electricity and environmental protection. Because of this, Libai natural soap has won international recognition from the World Environmental Protection Congress and has become the highest award winner of green, low-carbon and environmental protection products.

Photo: Liby researchers focus on product research

In order to achieve the purpose of "health and environmental protection", the production formula of Libai natural soap adopts natural fatty acids, natural fatty alcohol-derived surfactants, natural washing additives and biological enzyme preparations to effectively reduce the application of petroleum surfactants, and the biodegradability of the surfactants used is not less than 90%. Water consumption and energy consumption in the production process, pollutant discharge levels such as unit wastewater discharge, unit COD discharge and unit ammonia nitrogen discharge, as well as the contents of toxic and harmful substances such as lead and arsenic in the products are all lower than the standard limit value, causing little environmental impact on global warming and water eutrophication.

The first-class product performance of Liby natural soap reflects the determination of Liby Group to adhere to the research and development concept of "green health, green washing".

Ten years of green journey, head up the big brand

One of the social responsibilities of the daily chemical industry is to achieve safety and environmental protection. Not only natural soap, Liby's whole line of products regard "green health" as the top priority in R & D and production.

Washing industry is closely related to water. From 2006, when Liby launched the first water-saving laundry detergent in the Chinese market, to 2014, when the water-saving laundry products were upgraded again, and now Liby's natural soap liquid has been recognized by the world, Liby has never stopped on the journey of green and environmental protection.

As a national daily chemical washing brand, Liby has the responsibility and responsibility of a mature brand enterprise. In order to promote the green development of the industry, Liby has reached strategic cooperation with more than 20 scientific research institutions, taking the lead in upgrading the whole line of dishwashing detergent to "food use", successively launching natural soap, non-hot washing powder and other products featuring "health, safety and environmental protection". In the market to obtain a very high voice, deeply trusted by consumers.

Photo: Libai Green Factory

At present, the whole series of powder, essence and liquid products of Liby have been comprehensively upgraded plant formula, benefiting hundreds of millions of families, passing Liby's people-oriented and environment-friendly enterprise persistence, practicing corporate social responsibility with leading technology, taking the road of sustainable development, and caring for future generations and the future of the country.

More than 20 years of green health washing road, Libai walk steadily and firmly, head forward, harvest both inside and outside the industry unanimously recognized, known as the national daily chemical industry benchmark. At present, Liby Group has achieved the first detergent sales in China and the fourth in the world, and is a veritable leader in China's washing industry.

As the representative of Chinese national brands, Liby will always adhere to the brand concept of "giving you a green and healthy home", keep up with the pulse of The Times, carry forward the spirit of low-carbon, deliver positive green energy, fulfill corporate social responsibility, continue to work hard for the development of the world environmental protection cause, and make Chinese brands shine in the world.

Source: Corporate press release
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