Cimpress (NASDAQ: CMPR), the world's largest customization company, will make an impressive appearance at ChinaJoy 2018. Booth W2 C201 of BTOB Pavilion, the proprietary C2M IP peripheral derivatives personalized customization platform launched by YSD brand in China, brings a new round of change to the peripheral products operation mode of the entertainment industry with the flexible supply chain production mode.
Cimpress Group, as the world leader in mass customization. It serves 20 million customers in more than 130 countries and regions, with a turnover of more than $2.5 billion in 2018.
As a technology-focused technology group, Cimpress has invested over $1.3 billion in technology and has worked with more than 2,000 technology researchers to create a mass customised platform that incorporates our core technologies. With more than 200 international patents, the platform relies on strong IT technology, seamless production and logistics systems to support efficient mass production of any customized product with no minimum order requirements.
Since its entry into China in 2015, Cimpress Greater China has established long-term partnerships with a number of familiar IP and brand names to provide customized services and production platforms, such as: Shanda Games, UBISOFT, CCG, EDC, Adidas, Paul Frank...
Based on the technology of Cimpress's global mass customization platform, its Chinese brand YSD offers one-stop solutions for IP and branded derivatives based on the needs of the local market, including product development and design, multi-channel customization platform, zero-stock on-demand production, minimum order of one piece, warehousing and logistics customer service. This innovative business model aims to solve the inventory problem of IP and brand, and make the back-end production driven by customer orders through the flexible supply chain of on-demand production, so that inventory is no longer the pain point of IP and brand, and realize zero input flow realization and profit maximization of IP/ brand in a real sense. Meanwhile, depending on this core technology platform, this futuristic upgraded version of the operation mode has become a reality: 1+1= infinite, 1 piece of light board product +1 design, and the final effect is a rich IP derivative mall composed of virtual inventory.
This business operation service model conceived in the new retail and new manufacturing environment will revolutionize IP and brand from front end to back end. IP and brand can use this mode to achieve scene and social channel marketing, and multi-channel mode covers: traditional physical stores, Tmall stores, wechat and Weibo, video platforms, game platforms, so that customers and their favorite peripheral products in different scenes more closely connected, so that virtual game products and physical products collide here. The embedding of customized platform allows customers to participate in the design of products, select their favorite game characters, add their own game scenes, embed the symbols and words defined by players, so that the post-90s and post-00s have more elements to play. Buying merchandise has become the new game.
Chinajoy 2018 YSD showed a new experience of the integration of black technology and C2M flexible supply chain! For more information and examples of YSD, you can search YSD Customization.
Introduction of the Group:
Cimpress Group (Nasdaq: CMPR) is a global leader in mass customization. Since its inception in 1995, the company has revolutionized tradition with its concept of "mass customization", providing customized services to nearly 17 million customers in more than 130 countries.
China YSD brand introduction:
YSD.com, the first C2M customized platform created by NASDAQ listed group Cimpress in China, is committed to subverting the traditional industrial mass production and manufacturing mode, and provides on-demand production mode of peripheral products and customized service solutions for IP and brands by building industry 4.0 flexible supply chain. Create a customized production business model under the background of new manufacturing and new retail. Its core technology platform has accumulated more than 1.3 billion US dollars of technology investment and has more than 200 international patents.
The company has established long-term cooperative relations with many well-known brands and entertainment IP at home and abroad, such as Adidas, DOTA2, Big Mouth Monkey, Victorinox, SIGG, as well as e-sports, music festival, sports and other popular events.
