Wechat business industry has a characteristic, is a special meeting. And this characteristic is particularly obvious in this year, probably because Wechat business madness has passed, more and more brands are beginning to try rational transformation, so on the transformation of various discussions, meetings flocked to. But the meeting is not the point, when wechat business more and more like social new retail close, what should we take to face?
Social retail, rational prosperity
Entering a new stage, wechat business will almost undoubtedly evolve into a new social retail. After 2018, the growth rate of wechat business, which has a market size of 800 billion, has slowed down significantly.
Wechat business has experienced a growth stage of mixed and muddled. Long-term irrational exuberance has not only led to the expansion of market size, but also amplified risks and shaken the foundation of long-term healthy development of the industry. The more this lack of rational thinking of the commercial appearance of prosperity, the greater the risk coefficient will be.
That's why, this year, we came up with "rational prosperity." The road of social e-commerce has just started, and only rational prosperity can consolidate its foundation. All social e-commerce merchants, all social e-commerce enterprises, let us call for rationality, and jointly build long-term prosperity.
Social e-commerce trend forum
Following the first "Social E-commerce Trend Forum" in 2017, the second "Social E-commerce Trend Forum" will be held in Shanghai on July 22, 2018. The theme of this forum is "Rational and prosperous New wechat Business Era". So, here's what you'll see at this conference:
1. "The most rational topic" : with five years as a node, wechat business has come of age and should be rational in the future.
2. "The most rational expert" : Without the pomp, almost every rational expert in the entire industry will be there, and it will be full of dry goods.
3. "The most rational analysis" : all things have his commercial nature can follow, Wechat business is the same, also can not escape the nature of business.
4. "The most rational case" : a solid and well-founded analysis of the case to find the methodology behind the case.
Speak freely, exchange each other's views on the development of wechat business industry, share unique insights. "Social E-commerce Review" is the only professional media in the field of social e-commerce in China. Here you can find almost all the reliable resources of China's micro business.
The most valuable summit in the industry in 2018
On the morning of July 22nd, the theme of "rational prosperity" will be discussed. At that time, Social E-commerce Review will invite well-known entrepreneurs, entrepreneurs, experts, consultants and scholars who focus on social e-commerce to analyze the development hot spots and trends of wechat business industry in multiple dimensions and perspectives. At the same time, it will also interpret some potential risks and dilemmas concerned by wechat business practitioners and explore the future trend of wechat business enterprises.
We firmly believe that "rationality" will bring prosperity to the whole industry
The real development of the industry should enable every brand to truly enjoy the dividends of the development of the industry. However, in the past five years, only some people have enjoyed it, while most people have not. Why? This is because the past five years, wechat business is not "rational" five years. At a new starting point, Social E-commerce Review, as the only professional media in the industry, is willing to assume this historical responsibility, advocate rational development and reject false prosperity.
We are convinced that only rationality can bring prosperity to the whole industry.
