For a long time, business hall stores have been the main sales channel of operators, and have made great contributions to market layout and performance growth in the 2G and 3G era. However, with the advent of 4G and the Internet era, electronic channels such as online business halls and handheld business halls are booming, and customers are more in pursuit of convenient and efficient service experience. Due to the shortcomings of limited coverage, single operation mode and inconvenient business handling, traditional stores have gradually lost their strong channel status in the past.
How should the current operators upgrade the traditional stores to burst out new value and vitality? Operators have racked their brains to make a lot of attempts to build themed stores in conjunction with big brands in different industries, or introduce robot shopping guides and cloud shelves. Zte Soft innovation works with provincial telecom operators to promote the construction of smart operation, including the renewal of smart stores. What will be the different experience of a business hall store that integrates AI technology and new retail?
Cloud queue, do not wait for business
In the past, if you wanted to go to the business hall for business, you had to call the number, queue up and wait for a long time. Now, using the "cloud queuing" function, you can make an appointment at home in advance. Through real-time monitoring and comprehensive analysis of geographical location, customer flow and business status data of the store, the back-end AI platform can recommend the right business hall for customers intelligtively and remind them to come to the hall in time.
Facial recognition, you want to give you what you need
Upon entering the shop, cameras will transmit the collected customer information to the back-end, and AI will conduct real-time identity recognition and full-view data retrieval for customers through face recognition technology to analyze customer preferences and potential demands, so as to facilitate differentiated and personalized services for purchasing guides.
For example, the customer Zhang SAN is a 6-star user, and the two-year contract mobile phone package is about to expire. AI will inform the star purchasing guide in the store to ask: "Dear Mr. Zhang, we have a mobile phone package promotion now, are you interested in learning about it?" In the process of detailed business introduction for Zhang SAN, AI also collects the demand information of Zhang SAN in real time, combines the excellent sales communication strategy of the province, dynamically adjusts the marketing tactics with the data of business, Internet behavior, voice intelligent recognition of customer emotions, and so on, to assist the purchasing guide to provide better services.
The application is accepted in scenarios, simplifying the operation process
The customer decides to handle the mobile phone data package upgrade business, the salesperson receives the customer while accepting the business. Due to the high frequency of traffic up-grade business processing, AI automatically generates a personalized booking interface for salespeople after data modeling and summary, checks the original functional products and optional packages of customers according to business rules, and also intelligently recommends traffic packages for customers and reminds salespeople to recommend and confirm them to customers. The whole business process is completed in one go, saving the time of repeated communication and confirmation between salespeople and customers, and improving customer experience.
Cross-border commodity integration, business, shopping self-service fix
In addition to the regular manual service, customers can also experience self-service. Take out the mobile phone, scan the two-dimensional code in the publicity page, you can quickly learn the details of the business through the small program; After taking photos, the system can provide product introduction and recommendation after intelligent map recognition and map search. In addition to the operator's business and goods, the "interactive cloud shelf", which integrates vision, hearing and touch, also provides the free purchase of goods nationwide, supporting the one-click purchase by scanning code and home delivery.
New retail, led by AI and big data, has penetrated into all business links of operators' stores, providing customers with brand new technology consumption experience and more refined services. The customer may not see it, but the heart can feel it. From June 27 to 29, during the 2018 Mobile World Congress Shanghai, welcome to Stand F60 in N2 Pavilion of Shanghai New International Expo Center to experience the wonderful experience brought by ZTE Softran Smart Store!
