In 2017, promoted by the Belt and Road Initiative, outbound tourism showed the characteristics and trend of "consumption upgrading and quality tourism". In 2017, Chinese citizens made more than 130 million outbound trips, spending $115.29 billion.
In the context of "China-Eu Tourism Year", Tencent wechat, Royal Dutch Telecom (KPN), NBTC and Sunway Group launched the mini program of "Le Tour Europe Go" in order to solve the problem of Chinese tourists' overseas tourism ecological services.
The "LeYou Europe Go" mini-program is an extension of WeChat's "WeChat Go Leyou Card" in the European market. It is hosted on wechat and requires no downloading and installation. It has solved the problems of "where to go", "what to eat" and "how to go" for Chinese tourists.
During the trip, open the mini app "Leyou Europe Go" on wechat, where users can get detailed introduction of six European cities, as well as three aspects of local must-visit attractions, special food and preferred shopping. Include business hours, full address, traffic directions, etc.
In the optimization of shopping, users realize online payment and enjoy shopping mall membership benefits and other services. Receive wechat user exclusive coupons from local merchants, and the mini program connects wechat payment with other functions to meet the needs of tourists in overseas markets.
In order to solve users' trouble of queuing up to buy tickets offline, the mini program also provides ticket and ticket reservation services.
In Amsterdam, for example, users can buy an Amsterdam ticket directly from the "LeGo Europe Go" widget and use the ticket to travel around the city on some local public transport.
"Leyou Europe Go" mini program connects world-class partners in communication, scenic spots, hotels, aviation and other industries, meets the needs of the international market to serve Chinese tourists, and provides the best in-trip solutions for Chinese tourists.
About Sunway Group
Sunway Group, founded in 2015, is an Internet technology company integrating innovation and facing the global market.
Sunway Group has built a video cloud platform covering the world, its Lingcod TV copyright content and product experience are leading the world, has become the most popular overseas OTT paid Chinese video service platform.
Sunway Group is a deep partner of Tencent wechat. We have joined hands with many excellent operators around the world to jointly innovate the Internet cross-border "wechat Pleasure Card" series of products, providing better overseas communication and value-added services for Chinese users traveling around the world. Partners include global leaders KPN Group, True Group, CSL Group, Umobile, Starhub and others.
