From May 22 to 24, 2018, the 23rd China Beauty Expo (Shanghai CBE) was held in Shanghai New International Expo Center. The largest and most sophisticated beauty event in Asia attracted 3,500 companies from 40 countries and regions around the world. As the special invitation enterprise of this exhibition, Hua An Tang Biotechnology Group (hereinafter referred to as "Hua An Tang"), with "scientific research", "fashion", "digital" as the target audience and major online and offline retailers present a new look.
As a cosmetics industry chain group enterprise integrating "business situation, research and development, quality control, production, logistics, sales and service", Hua Antang has 7 international standard research and innovation platforms and a number of national core patents, and in-depth cooperation with the world's top scientific research experts, to create a technical innovation team composed of more than 120 domestic and foreign scientific research experts. This beauty Expo, together with its professional scalp and hair care brand Fortro Fortro, the first high-end acne treatment brand Ordet static you and personality makeup brand HOH three brands shocked to appear in the beauty Expo.
Exhibition site: Advocate quality life advocate health and beauty
The total area of the booth is 90 square meters, located in the golden area N5H43 of Hall N5. With the main image of the three major brands of Hua Antang, three areas are set up on site respectively for display and promotion.
The design of the booth is inspired by the concept of fashion quality life advocated by Hua Antang. With fresh, natural and elegant colors, the booth is transformed to display multiple products and the latest beauty trend, which fully reflects the brand concept of environmental protection, light luxury and fashion of the three major brands and the sense of comfortable experience.
The Fortro pavilion
Ordet exhibition area
HOH exhibition area
During the exhibition, in the face of the enthusiastic dealers and partners, the field staff of Hua An Tang are full of positive energy, with a professional attitude, and actively pass on the health and beauty of Hua An Tang enterprise spirit. The beauty exhibition area with the integration of beauty and nature and the careful beauty service bring comfortable vision and experience to customers, attracting exhibitors and international friends from all over the world to stop to watch and understand business.
Onlookers: Popular online celebrities live streaming professional celebrities makeup
Zhang Lu, one of the most popular Internet celebrities in the fashion industry, shared her hair and skin care tips in a live broadcast on Saturday afternoon. In just one and a half hours, Lulu and Hua Antang experts discussed together, sharing professional and understandable beauty and skin care experience. In order to let fans witness the strength of Hua Antang, Lulu also personally tried its HOH makeup products on the spot, and completed the "shining Party dress" with the help of professional makeup artists.
Launch ceremony: Fortro strength officially launched the listing
On the morning of May 23rd, the launch ceremony of Fortro Fortro brand under Hua Antang Biotechnology Group Co., Ltd. was held in the M48VIP conference room of N5 Hall of Shanghai New International Expo Center.
The guests present at the launch ceremony are: Mr. He Tinggang, Chairman of Hua Antang Group, Ms. Xu Jiehua, Managing Director of Hua Antang Group, Mr. Tang Dong, Senior Director of Nielsen Retail Research, Mr. Ye Guang, founder of Photosynthesis, Mr. Du Min, Vice General manager of Green Eye, and Mr. Wu Qingxian, partner of Ji Mi Media Group.
The launch ceremony of the new product began with a brand advertisement to fully demonstrate that the core technology of the product, "Pea Seedling Extract Anagain™," is naturally integrated into the right crowd and scene. At the same time, his old friend, director Chen Derson, also sent his sincere blessing for the launch of Fortro's new products.
After the launch ceremony, "5, 4, 3, 2, 1..." was announced by Ms Tsui Kit Wah, Managing Director of Hua Antang Group. In the audience, the guests pushed the launch of the rocker, implying a big step forward for Fortro.
At the same time, the audience waved their lights and injected energy into Fortro together with the officiating guests. The four main products gradually rose, and the atmosphere was warm and moved.
(The pea elves hand out small gifts to the guests present)
COSMO, Onlylady and ELLE three fashion media have also reported the launch ceremony, congratulating Fortro on the debut of C-position!
COSMO reporter
Onlylady reporter
ELLE reporter
Fortro is strong
Professional scalp care brand
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AnaGain™, a Swiss award winning ingredient extracted from pea seedlings, is rich in head protein and growth factor (FGF-7), providing essential nutrients for scalp and hair, shortening hair resting period, restoring and improving hair growth cycle, promoting hair growth, and preventing hair loss.
