On May 21, 2018 Knauf (Central Region) Partner meeting and New Product release Conference was held in Guiyang, where a new Knauf powder series was launched. Centering on the theme of "Leading the New Normal · Winning the Future through Innovation", the conference brought together experts and scholars from all walks of life and Knauf Central partners to discuss the future and look forward to new development. During the meeting, the customer representatives said that the meeting not only enhanced understanding, but also full of confidence in Knauf's innovation and development. They are willing to work together to forge ahead and create new achievements.
Lead the new normal and win the future through innovation
At the meeting, Mr. Wei Ming, Sales Director of Knauf (Central Region), delivered an opening speech: "2018 is a very critical year on the development road of Knauf. After more than 20 years of accumulation, Knauf has now reached the time of solid growth. Facing the market under the tide of consumption upgrading, Knauf needs to continue to make concerted efforts to carry out comprehensive innovation and upgrading of brand, product, sales, service and other aspects, push all work to a new level, and lead the new normal with the best face."
Then, Manager Wei reviewed the performance of Knauf Central in 2017, made an in-depth analysis of the current market conditions, and clearly pointed out the market development direction of Knauf Central in 2018.
Bring forth the new and lead development
"Knauf always adhere to gypsum products as the core business, a variety of building materials and supporting systems to develop the pattern, including roof, wall, floor and other building overall solutions." Technology Manager Guo Kefeng said, "At the same time, the powder products business is also inseparable from the development of Knauf. As a new, environmentally friendly and economical product line, Knauf powder products provide excellent solutions for the foundation and plastering needs of different buildings. As early as the 1930s, Knauf has begun to produce and sell artificial plaster products; In the 1960s, Knauf invented the first machine spray gypsum base mortar product (MP75), and provided the equipment and system; Over the years, it has developed into a series of products that can meet different functional requirements."
Great foresight, innovation and change
Ms. Sun Thang, National Marketing Director, said, "Today, we have deep insight into the market needs, lead the development with innovation, and are committed to finding the pain points and solving the problems, bringing newer and more distinctive products to the Chinese market. We are confident that with the comprehensive promotion and application of new green wall materials in China, Knauf products will play an advantage in the Chinese market and create new achievements!"
Work together to create the future
2017 has been a year of rapid growth for Knauf. In a tough economic environment, both sales and market performance have achieved remarkable results. This is inseparable from the sincere cooperation and hard work of all Knauf partners all over the country. The presentation of awards during the Knauf Appreciation Dinner is Knauf's recognition and appreciation for the outstanding contributions of our partners.
A new journey has begun. Knauf is working with partners to gather strength, share the same goal, innovate and change, and jointly achieve leapfrog development and create a brilliant 2018!
