The annual TM Forum "Transforming the Digital World" summit was held in Nice, France from May 14 to 16. As an important part of the summit, the thematic forum attracted the attention of the world. More than 300 heavyweight speakers focused on five hot topics, and the atmosphere of the event was brought to a climax.
As the world's leading digital transformation expert, ZTE Softronics delivered keynote speeches in three special sessions: "Artificial Intelligence and Data Analysis", "2020 Digital Operators" and "Serving Digital Customers". Through case study and experience sharing, ZTE Softronics fully demonstrated the enabling practice of ZSmart digital business transformation.
AI brightens the light of big data applications
As one of the owners of "data gold mine", telecom operators cannot do business without the processing and analysis of massive data. As the main method of data analysis, artificial intelligence drives the intelligence and improvement of big data and will trigger new breakthroughs and changes in the communication industry. How will the world's leading operators make good use of AI for data value realization and business service innovation?
On the topic forum of "Artificial Intelligence and Data Analysis", Wang Zhijun, Vice president of Information Department and general manager of data center of China Unicom Group, and Zhao Qi, business development director of ZTE Softcreate International, delivered a keynote speech of "Open Platform driven by AI and big data". Wang first introduced the development of big data in the telecom industry and operators' big data collection, analysis and application practices, and took China Unicom's AI business scenario as an example to share how to build an open data platform with AI capabilities.
"There is huge market space for the combination of AI and communication big data. Zte Soft Innovation will empower operators with more digital capabilities, give full play to the application of AI in digital marketing, customer service, network operation and maintenance, business operations and other fields, and help operators seize digital opportunities to achieve business innovation and business innovation."
The road of commercial co-construction of the Internet of Things ecology
The popularization and growing maturity of Internet of Things applications in all walks of life has promoted the rapid arrival of the Internet of Everything era. The application and network access of various intelligent hardware will not only build the Internet of things market of tens of billions in the future, but also drive the intelligent upgrading of industry, automobile industry, urban construction and other fields. Global operators also regard the Internet of Things as a blue ocean for future development, and are aggressively attacking business layout.
At the "2020 Digital Operators" forum, Fu Jianjun, marketing director of ZTE Softronics International, discussed the theme of "Building inclusive Internet of Things ecology with partners". "At present, the highly fragmented iot ecosystem, the lack of unified standards and the rising technological threshold hinder the innovation and development of enterprise iot applications," he said. Therefore, it is important to build and manage IoT value chains. With the strategic goal of building an inclusive Internet ecosystem, ZTE Soft Innovation works together with its partners to provide the basic support ability to abstract the physical world into the digital world, to help enterprises bring their products and applications to the market quickly, and to meet the innovative needs of customers in an all-round way."
Customer experience in the digital age
With the popularity of mobile Internet, the number of users of a single product service exceeds 10 million or even 100 million. Users have an urgent and strong demand for customer service, and it is essential to solve customer service demands efficiently and with high quality to improve user experience. How to create an up-to-date customer service experience in the digital age?
Taimoor Abbasi, market research director of ZTE Softran International, shared the construction practice of the next generation of intelligent customer service system in the forum of "Serving Digital Customers" on "Building a new engine of intelligent customer service system". He said, "The intelligent customer service system built by ZTE Softran based on cloud architecture and AI technology creates a user-friendly digital interaction with temperature and perception, which can help reduce customer service costs, improve service response efficiency and refresh customer experience in many industries such as telecommunications, e-commerce, Internet finance, tourism, medical care and education."
In the tide of digital transformation, ZTE Soft Innovation is taking artificial intelligence, big data, cloud computing as the technology drive, continue to empower all walks of life digital development of new impetus, help its subversion of the traditional business model, accelerate the pace of business innovation. At the same time, ZTE Soft Innovation will also break through the boundary of business and cooperation, and join hands with partners to achieve a new leap in the digital era with new IT power.
