Home decoration consumption is an important part of every family's life. For most consumers, decoration is a headache, the complex and opaque home decoration industry, the need to consume a lot of financial resources and energy, let consumers deeply anxious; Decoration links long process, increase the cost of consumer decoration time, so that consumers feel lost sense of security. How to solve consumer anxiety, reduce consumer decoration time cost and choice barriers, is the home furnishing industry needs to think about the problem.
Huanai has been committed to providing one-stop home solutions for consumers and all-round, diversified and personalized services for Chinese people's home life. In 2018, Huanai accelerated its transformation and upgrading, focusing on building a one-stop home furnishing experience store -- Huanai Home Furnishing Experience Store, to provide consumers with more real home furnishing experience services.
Consumption upgrade, from quality home to home
In the new normal stage of China's economic development, people's consumption demand has begun to change from imitative wave consumption to diversified rational consumption. Whether it is rigid demand, non-rigid demand, or basic life and quality life, the whole consumer body pays more and more attention to the pursuit of good and quality life, and we have entered the era of quality of life.
According to statistics, it takes about 30 days on average for Chinese families to complete the selection of more than 21 kinds of building materials when they decorate a house. But now, it takes only 3 hours to help you complete the selection of all the home decoration items at Huannai Home Furnishing Experience Museum. As a one-stop customization center for quality home decoration, Huanai Home Furnishing Experience Museum conforms to consumption upgrading, advocates taste culture, experiences the gathering of high-end brands in the museum, covers the whole category of high-end home furnishing products from ceramic tile to soft decoration, leads the cutting-edge lifestyle, and provides consumers with more quality, healthier and more personalized new life choices.
Scene marketing, what you see, what you get
With the continuous development of science and technology and the continuous upgrading of consumption, every user is pursuing the possibility of becoming better themselves, the pursuit of personalized, customized information and services, blunt advertising experience has been difficult to win their attention. Scene is becoming the core of marketing, and the sense of engagement is becoming the key to connect brands with consumers.
Huannai Home Experience Museum provides consumers with immersive scene experience and real scene presentation of home scenes with a high integration of life and art, so that every consumer sees what he gets, and solves the problem of subdivision scene for consumers. Consumers can experience the real feeling of kitchen, bathroom, living room, bedroom and other Spaces, looking for their dream home, but also according to their own needs, by professional home designers tailored to the heart of the home.
With the combination of experiential marketing and new retail, Huannai Home FurnishingExperience Store creates a more distinctive one-stop home improvement shopping experience for consumers. On April 15, the Jinan Hall of Huanai Home Experience will be officially settled in Jinan. At that time, Wang Hao, the Olympic diving champion, will parachute into Jinan, and become the happiness experience officer of Huanai inviting you to meet the beautiful life together!
