When it comes to experiential marketing, it has inadvertently approached people's life in the past two years. Go to the shopping mall to buy clothes, the guide will suggest you try on; When you go to a 4S shop to buy a car, the salesman will take you for a test drive. Even when you buy fruit in the wet market, the vendors will cut some up and let you try it... After experiencing the product, the buyer decides whether to buy it or not. This is the origin of experiential marketing. And home industry marketing, is no exception.
In 2018, as the first service brand in the field of home furnishing circulation, Huanai Home Furnishing accelerated its transformation and upgrading, and successively built one-stop home furnishing experience stores in Beijing, Tianjin, Jinan, Shijiazhuang, Cangzhou and other cities to provide more authentic home furnishing experience services for local consumers.
From visible to tangible
With the opening of Huanai Home Furnishing Experience Museum in Shijiazhuang on March 24, local consumers finally have the opportunity to have an immersive experience in home decoration shopping.
Inviting consumers as experience officers is a major feature of Huanai Home Experience Museum Shijiazhuang. On the third floor of the experience center, consumers can experience the comfort level of the mattress as a sleep experience officer. They can lie on the mattress and listen to the home consultant introduce the products. Consumers can feel on a variety of mattress styles to find the best mattress for them. In this way, customers will not only find the mattress that fits their body best, but also feel the new way of shopping at the experience store, which will win them over, according to the store's home furnishings consultant.
In the Shijiazhuang Huanai Home Furnfurning Experience Museum, consumers can experience the real feeling of kitchen, bathroom, living room, bedroom and other Spaces in any space, as if they are in a dream home, but also according to their own needs, professional home designers can tailor the heart of the home.
For home furnishing businesses, experience is an essential step in sales. Consumers' consumption concepts and values are also changing constantly. People pay more and more attention to the emotional benefits of products when they buy products and services. For home furnishing such large consumer goods, consumers are usually lack of purchase experience, lack of product related knowledge and understanding. In the trial process, consumers can have a more comprehensive understanding of the product, and it can also help consumers make better purchase decisions, so that consumers will be more dependable and assured when making the final payment.
From hard to soft one-stop shopping
Huanai Home Experience Museum is a leisure and entertainment life museum where "everything you see can be experienced, enjoyed and purchased at will". Covering a full range of high-end household products from ceramic tile to soft decoration, highlighting extraordinary household taste, culture and life attitude. Mona Lisa tiles, Opai cabinets, wardrobe, Opu integrated ceiling, Hua Nai imported floor, Tang CAI sanitary ware, Jun Le Mei home furnishing, complete service and other products are presented in the form of "home" in the experience museum. Walk among them, experience the quality and effect of home decoration.
In the Shijiazhuang Huanai Home Experience Museum, consumers can match the whole home in different indoor scenes, such as kitchen, bedroom, study, living room, and so on. At the same time, they can inject the fashionable elements of the whole home to create a delicate and simple home style. Consumers can experience the "home of the future" while watching.
At the same time, Huannai experience Museum is equipped with professionally trained home consultants, they will "tailor" for consumers to create the most satisfactory home, through the design, room quantity, material selection, help consumers to solve the problems in the early stage of home decoration.
With the new era of consumption upgrading in China, the previously "cold" home furnishing stores begin to enhance the design ability and enhance the sense of science and technology, and are transforming from traditional home furnishing stores to experiential ones rapidly, bringing about a great retail revolution in the home furnishing industry. In the future, Huannai will open home experience stores in more cities, and also create a more distinctive one-stop home improvement shopping experience for consumers with the combination of experiential marketing and new retail.
