The rapid development of China's jewelry circle cannot be separated from a specific event!
25 years ago, the diamond promotion successfully entered the Chinese market with the phrase "a diamond is forever, a diamond is forever", which made Chinese consumers begin to widely accept diamond culture. This classic slogan has since changed the traditional situation of Chinese people's wedding to wear gold and jade, and then formed the new concept of "no diamonds do not get married". A diamond ring has become the most beautiful symbol of love between two people.
16 years ago, International Platinum Association hired international movie star Maggie Cheung as its spokesperson. Platinum has become the favorite of Chinese consumers with its natural and elegant temperament, creating a new jewelry category for China's jewelry industry.
Ten years ago, the World Gold Council first launched 18K gold jewelry, which changed the image of traditional K-gold with the phrase "My endorsement, my K-gold". Through a series of interesting advertising and offline activities, young people fell in love with K-gold.
The major events in the jewelry circle in those years not only changed people's consumption habits, but also enabled the rapid expansion of China's jewelry industry. Both the product and the sales volume reached an unprecedented height in history, and the sales volume of platinum, diamond, gold and other jewelry attracted global attention. Many international top jewelry brands have entered the Chinese market one after another. With the increasingly fierce competition, the disadvantages of brand weakness, product similarity and price competition that were selectively ignored in the domestic jewelry industry have gradually become prominent, which have become a stumbling block for the further development of the industry.
Located in Shenzhen, the engine place of China's jewelry industry, Shenzhen International Gold, Jewelry and Jade Exhibition (Shenzhen Jewelry Exhibition) has witnessed the whole process of jewelry industry development with The Times and social economy with the development of China's jewelry industry for 16 years. As the organizer of more than 20 professional jewelry exhibitions around the world, the brand new Shenzhen Jewelry Fair is carefully created by Bowen, which regards all the elements that promote the healthy, innovative and sustainable development of the jewelry industry as resources. We will introduce a new exhibition theme -- "Jewellery Resources China" in Shenzhen Jewelry Fair from April 19 to 22, 2018, and strive to build a professional and efficient resource trading platform for innovative development in China, helping China's jewelry industry break through tradition and innovate with determination. The jewelry show will not only be an exhibition event, but also an industry-driven resource center.
As a new concept in the history of Chinese jewelry exhibition, Brand Village will also be located in Shenzhen Jewelry Exhibition in April, providing the most special platform for innovative enterprises who are determined to create the next big event in the jewelry circle.
What is Brand Village?
Brand Village is another innovative work of the Shanghai Jewelry Exhibition in November last year, after the innovative concept of "Jewelry Life Museum" and China Gold Association, Brand Village is another innovative work in the Shenzhen Jewelry Exhibition.
Covering an area of 555 square meters, Brand Village is a new concept attempt under the new theme "Jewellery Resources China" of Shenzhen Jewellery Fair. BV Pavilion pays attention to classic color matching, pays attention to the reasonable layout of space, and takes brown, white, gray and brown as the main colors to create the display and marketing atmosphere required by various brand enterprises. BV pavilion combines static display and dynamic display needs, reserving showway and interactive communication area between exhibitors and buyers to facilitate reasonable flow of people, pay attention to details, highlight quality.
Why Brand Village?
As the industry evolves and technology advances, innovative companies need professional platforms to showcase their innovations and turn them into real business growth. Brand Village Pavilion aims to select representative raw material brands, production brands, design brands, retail brands, technology brands and other brands in the industry, make innovations together with high-quality enterprises in all links of the jewelry industry chain, encourage the industry to bring forth the old and bring forth the new, and win the attention and support of the jewelry industry with new ideas, products, trends, technologies, brands and modes. Identify and create business opportunities.
What are the highlights of Brand Village?
The exhibitors stationed in Brand Village are all outstanding enterprise representatives with certain innovative achievements in various fields.
Chow Tai Fook T MARK is a diamond brand that traces its journey. As the representative work of Chow Tai Fook Diamonds, it breaks through the framework of the industry and opens up a new diamond thinking -- 4T. Combining high-tech holographic projection technology and VR equipment, the museum presents the concept of T MARK 4T in a three-dimensional manner. Through game-like virtual interaction, you can experience the mining process of T MARK beautiful diamond. Equipped with a 150-times appreciation mirror, you can see the MARK on the diamond and the exclusive number, witness the perfect commitment of T MARK beautiful diamond.
Swarovski, renowned for its exquisite crystal cutting technology, presents the new fashion and inspiration sharing session of Swarovski Element jewelry design. Since 1895, Swarovski has been committed to innovation, collaborating with world-class designers, the brand is more in fashion, jewelry, accessories, interior design and lighting industry. These precious elements not only follow the innovative advanced crystal lead-free * formula, but also show Swarovski's attention to detail, adding exquisite charm to the product.
The gold of the old Temple, which has witnessed the great leap and prosperity of China's modern gold industry, has been upgraded perfectly with its flowing brush, interpreting its cultural connotation and being renewed with time. As the saying goes, "Old Temple gold brings you good luck", the difference is that the "Five luck", which is a combination of traditional culture and the spirit of The Times -- "Picking up two Chinese zodiac", "Palace happiness", "Jiangnan Love", "everlasting", as well as a series of products such as "Linglong lock" and "Key Linglong", take you to appreciate the charm of classic brand turning decadence into magic.
Professor Ouyang Qiumei, the "Jade Queen", has brought not only the best jade products to the jade collectors, but also the Jade Design Forum: The cross-boundary Innovation Road of Jade, which was held in BV Hall by Hong Kong Institute of Jewelry founded by her. It is much anticipated by the industry!
Jjafu adheres to product innovation, process innovation and technology innovation, and vigorously promotes Chinese "fortune" culture. With the latest technology and the latest play, Jjafu interacts with consumers and leads the new fashion of jewelry. All these will be discussed in the forum "Embracing New Retail, Leading New Fashion -- The Way of Brand Development under" New Retail ".
Known as "the first hard gold company in China", Kainter brings "Modern Style" series products created by 3D18K technology, which subverts the traditional technology of gold jewelry. It not only has the hollow three-dimensional of 3D hard gold and fashion exquisite, but also has the changeable color of K gold. Compared with hard gold products, it is lighter in weight, higher in hardness and more competitive in price. The style of "Mods" is minimalist, highlighting the fashion personality.
From a macro perspective, BV Pavilion is equivalent to an expanded brand integration store, which may explore the brand integration mode and method of terminal retail in the future. Microcosmic view, visitors can choose products, watch runway shows, product design, observe technology, talk about technology and talk about cooperation in the atmosphere and style of the BV pavilion. At the same time, each BV exhibitors will release their own innovation results on the main stage of the exhibition, the organizer will also provide buyers with seamless communication opportunities with the BV pavilion exhibitors, in-depth negotiations and cooperation, to promote business results.
The next big event in the jewelry circle must belong to the Brand Village, conception, design, layout, brand, communication, product...... All of them will become the essence of the future development pattern of China's jewelry circle. Do not lag behind, do not lag behind, this is the reason to come to Brand Village.
Face the challenge, innovate, Bo Wen is serious, April 19-22, see you at Shenzhen Convention and Exhibition Center!
