In the context of the impact of e-commerce on physical channels, how can a common marketing campaign be done in a visual way? On March 24, this year, the Shijiazhuang Huanai Home FurnishingExperience Pavilion was inaugurated. On that day, it was a weekend, and people came to the pavilion to buy home furnishingproducts. On that day, the Experience store set a record for retail sales in a single day, thanks to its participation in brand and marketing at its fingertips through multiple channels such as wechat ads, guest H5, and the news app.
In recent years, the tide of consumption upgrading permeates our life, and people begin to gradually improve the standard of consumption experience in the process of consumption upgrading. Consumers' demand for customization and home decoration products is increasing. People hope that products can integrate more functions and form a unified style or function with other products. Speed, personal customization, following the trend, highlighting personality, pay attention to the comfort and enjoyment of consumption experience have become the obvious tendency of consumption choice. And these reasons also promote the development of the home improvement industry in a disguised way, Huannai Home experience Pavilion came into being. Huannai Home Furnaces is creating a comfortable, fashionable and warm living experience museum to meet the obvious iterations and changes of users' consumption levels. In the new interactive experience, it forms new service projects to meet the needs of contemporary customers, and also urges enterprises to use a new mode that is newer and closer to users.
Life experience museum refers to a new consumption mode. It is a shopping place where consumers can enjoy sensory stimulation such as listening, seeing, touching and touching in the way of real scenes. The biggest feature of life experience museum is "what you see you get". Huanai Home Experience Museum will be a leisure and entertainment life museum where "everything you see can be experienced, enjoyed and purchased at will". We can see that in different indoor scenes such as kitchen, bedroom, study, living room, etc., the overall home collocation, but also inject the overall home fashion elements, to create a delicate and simple home style. Consumers can experience the "home of the future" while watching.
Personalized shopping experience, so that products and services on demand
Establish a library of famous products. Shijiazhuang Huanai Home Furnishing Experience Pavilion: Covering a full range of high-end home furnishing products from ceramic tile to soft decoration, highlighting extraordinary home furnishing taste, culture and life attitude. Mona Lisa tile, Opai cabinet, wardrobe, Holecker wardrobe, Wole cabinet, Opu integrated ceiling, Huanai imported floor, Tang CAI sanitary ware, L&D ceramics, Wrigley sanitary ware, Kohler kitchen and bathroom, Abou home decoration, Junlemei mattress, Mengtian wooden door, Shangbai wooden door, Huanai integrated service and other products are presented in the form of "home" in the experience hall. Experience the quality and effect of home decoration.
The building of experience museum and the marketing model on the e-commerce platform have incomparable advantages. Exquisite shopping environment, pleasant shopping experience and personalized service are beyond the reach of simple flat e-commerce. It not only meets consumers' need for sensory knowledge of products, but also conveys its brand concept and product quality to consumers in a more direct way.
Link panoramic space, meet beautiful life
Immersive scene experience. Life and art highly integrated home scene presentation, to achieve the real wysiwyg. Compared with traditional household brands and e-commerce incomparable four advantages: convenient, fast, full experience, emotional interaction. People who walk in the city and pursue quality life can know the trend of home furnishing when they enter the store: the most popular paving plan, kitchen and bathroom plan, home soft decoration color matching, etc., which can meet customers' consumption needs of "revitalize the new home" more quickly and conveniently. Wandering in the atmosphere of different home decoration Spaces, thoughtful home consultants and customers establish a sense of trust in time and service.
Trinity personalized service. Exclusive home consultant, exclusive designer, exclusive customer service, a trinity of seamless connection services, one-stop purchase and delivery of all categories of products, save the trouble of running, multi-party contact, careful and thoughtful maintenance service. On the one hand, there was a vast market space, on the other hand, various vassals were crowded with troops. When this was the case, "service" and "experience" almost became the primary considerations in the enclosure war. No matter the potential market size of pan-furniture industry is 4 trillion or 5 trillion, no matter what the current market hot spot is, Huannai will only adhere to innovation, adhere to the down-to-earth, adhere to the product and service first.
The best way to love yourself is to make your home simple and happy
Huanai Home Furnishing Experience Pavilion - one-stop customization center of quality home decoration, which represents "a new choice of better quality, healthier and more personalized life" will overturn our existing home furnishing consumption habits and home furnishing life experience, and Huanai Home furnishing experience Pavilion is becoming a new species of maverick hidden into our daily life, the best way to establish love oneself is to build a simple and happy home. Huannai Home Experience Center is customer-oriented, gathering high-end brands, providing many product categories such as ceramic tile, bathroom, floor, wardrobe, cabinet, wallpaper, ceiling, etc., to achieve contextual experience for consumers. Professional home consultants provide one-stop home quality services, becoming the first choice for middle and high-end income people to understand the cutting-edge home life style and buy home products. Through the organic combination of "retail gene" and "e-commerce gene", Huannai has created a brand new experiential platform of virtual economy and real economy, breaking through the development bottleneck of traditional household industry and witnessing the golden age of new retail.
