On March 29, the "National Enterprise Management Innovation Conference" organized by the China Enterprise Association was held in Beijing. With the theme of "Management innovation promotes high-quality development of enterprises", the conference invited leaders of relevant government departments, well-known entrepreneurs and management experts to exchange experience and discuss how enterprises achieve high-quality development through innovation management and other issues. The conference released the results of the 24th national enterprise management modernization innovation.
The national Enterprise Management Modernization and Innovation Award is jointly selected by an expert group composed of China Enterprise Confederation, China Entrepreneur Association, Ministry of Industry and Information Technology, National Development and Reform Commission, State-owned Assets Supervision and Administration Commission and other ministries.
Ordos Cashmere Group's Brand Extension Management of Textile Enterprises to Meet Differentiated consumer Demands was approved by the judging committee as the first-class achievement of national enterprise management modernization innovation. It stood out among more than 550 participating enterprises and won the first prize, which was listed in the same list of honored enterprises as State Grid, petrochina, Haier and other well-known enterprises.
The meeting pointed out that in recent years, Ordos Cashmere Group vigorously promoted the brand upgrading strategy, by expanding the single brand into the model of 1436, ERDOS, ERDOS 1980, BLUE ERDOS brand family, so that the brand image is more pertinence and expression, and successfully realized the transformation from a single brand to a multi-brand management. It has been highly recognized by consumers and widely affirmed by the society, and the brand value and brand image have been continuously improved, which is worth more traditional enterprises to learn from.
In the analysis report "China's 500 Most Valuable Brands" released by World Brand Lab in 2017, "Ordos" ranked the 43rd most valuable brand and the first place in the textile and apparel industry with a brand value of 88.066 billion yuan. In the China Trademark Gold Award Conference jointly held by the State Administration for Industry and Commerce and the World Intellectual Property Organization, "Ordos" won the 2017 Chinese trademark industry "Oscar" -- "Trademark Application Gold Medal".
To promote high-quality development of enterprises through management innovation is not only the realistic requirements for Chinese enterprises in the economic transition period, but also the concrete practice of implementing the important judgment in the report of the 19th National Congress of the Communist Party of China that "China's economy has shifted from the stage of high-speed growth to the stage of high-quality development". Ordos Group, as a leading enterprise in China's textile industry, not only seeks greater development through the continuous innovation of production and management mechanism, but also shoulders the arduous task of leading the industry to the continuous development of high quality. "Brand Extension Management of Textile Enterprises to Meet Differentiated Consumer Demands", submitted by Wang Zhen on behalf of Erdos Cashmere Group, won the first prize of the 24th National enterprise management modernization innovation Achievement, which not only marks the success of Erdos Group's brand upgrading and innovation model of the whole industrial chain. It is also an excellent case of successful enterprise transformation of China's national textile industry under the trend of industrial upgrading and consumption upgrading, and also reflects the achievements of high-quality development of the textile industry.
Every success must be made progress. Erdos Cashmere Group will always stay true to its original intention, keep in mind its mission, and continue to explore the successful road of building Chinese national brands into world famous brands and promoting the textile and garment industry to develop to a higher quality.
