A successful entrepreneur is usually a veteran in an industry first. Wang Xiaofeng loves cars and can also find business opportunities in car services. At present, his entrepreneurial projects are widely concerned by car users, car service providers and investment institutions. This time, "entrepreneur network" Wang Xiaofeng conducted an exclusive interview.
"Car maintenance has been a piece of red sea, every owner knows the basics. But as the most core part of the car, engine maintenance is a blue ocean, ordinary owners do not understand the correct way to maintain the engine."
"4S stores are essentially a sales channel. A large number of brand 4S stores choose to cooperate with us, not only to improve their own maintenance services, but also to affirm the Aegis vehicle functional maintenance system."
---- Wang Xiaofeng, founder of China's first Aegis Vehicle Functional Maintenance system
Mr. Wang Xiaofeng is not only an outstanding racer galloper on the race track, but also the founder of China's first engine functional maintenance system company: "Guangzhou Chebeishun Automobile Technology Co., LTD.". His entrepreneurial passion comes from the understanding and care of vehicles. As a senior car enthusiast, Mr. Wang Xiaofeng knows the shortcomings of every car and how to improve it so as to achieve perfect driving effect.
Aegis automobile function maintenance system is a new automobile function maintenance technology pioneered in domestic automobile maintenance industry. It is developed by Mr. Wang Xiaofeng with many years of racing experience and the company's technical team after many years of research and development. This set of new automobile maintenance technology has won the brand and technical patents, in addition to the general maintenance function, but also to improve the original car power, reduce fuel consumption, reduce engine carbon accumulation, reduce engine wear, reduce transmission wear, reduce engine noise, environmental protection and emission reduction.
Since 2012, more than 300 brand 4S stores nationwide have adopted the Aegis vehicle functional maintenance system, serving more than 30,000 car owners. Despite his impressive achievements, Mr. Wang still admits that his entrepreneurial road is still full of numerous challenges, with consumers' doubts and technological updates and iterations being the main problems.
He recalled that in the early stage of his business six years ago, almost no car owners and 4S stores were willing to believe in the Aegis maintenance system, so he adopted experiential marketing and gradually transformed the "domestic black technology" that no one believed in from zero purchase to 98% inquiry volume, and no complaints and accident reports were received in the past six years.
"The average car owner doesn't understand why a new car needs engine maintenance." Mr. Wang Xiaofeng pointed out that most consumers still have a lack of cognition in the field of engine maintenance. As a professional racer, he explained that the performance of commercial vehicles in circulation on the market has a lot of room for improvement and optimization compared with the performance of research and development. Aegis vehicle functional maintenance system will greatly narrow this gap, greatly reduce the cost of late vehicle maintenance, effectively improve the driving experience.
Updating and iteration of technology is the biggest challenge for Che Beishun. In order to cope with the engine technology and rapid technological update of different countries, even though Mr. Wang Xiaofeng has personally modified thousands of vehicles and researched the construction technology of hundreds of different engines, he still keeps constant research and development with the technical team and never stops the progress.
When he was 12 years old, under the influence of his father, he started to contact with motor vehicles. When he was 30 years old, he devoted himself to motor vehicle maintenance. Mr. Wang Xiaofeng has maintained his passion for this car and career for decades. He said that as an entrepreneur, he needs to combine his practical experience with the market demand, not blindly follow the tuyere orientation, and stick to the service he is good at and guaranteed in the noisy entrepreneurial environment.
As a domestic automotive technology research enthusiast, Mr. Wang Xiaofeng always pay attention to the information of new energy vehicles, and said that it will be developed for its technology, service more owners. But he also made it clear that the Aegis system's primary purpose is to serve the 200 million people who already use it. The ever-increasing car sales will bring immeasurable challenges and opportunities for him and the entire team.
For the outlook of the market, Mr. Wang Xiaofeng said: Now the car maintenance market has entered a bottleneck state. Low - price maintenance can not meet the actual needs of owners, but also make the maintenance company playing price war. Car maintenance should be a high-level consumption, but it has been brought into the predicament of cheap consumption by the market. But the market orientation in the direction of more and more healthy development, Aegis vehicle function maintenance system will calmly face the owners of their own consumption upgrade.
According to the automobile service industry veteran assessment, such as the establishment of model stores in 10 cities, the company's total valuation will reach hundreds of millions of yuan.
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