Get married, study, buy a house... A person's life, will experience many such "big things", these things really make a person, a family hard, even exhausted a lifetime effort. But there is another important thing in our life that is often overlooked. This thing is "love yourself". Supposedly, people's attention to "their" problems and the yearning for a happy family life are the things of our lifetime, but in the impetuous contemporary society, people in the pursuit of efficient pace of life at the same time more and more lost the true feelings of the heart.
A happy person must be one who can get along well with himself, who knows himself very well and can be his most loyal observer and supporter. When you love your children, parents and others, you must first be a complete self. Only when you have perfected yourself and have self-love, can you further extend yourself and contribute your value.
In this context, it is the duty of enterprises and organizations entrusted with responsibility and love by The Times to advocate the concept of "love yourself, love life" and reawaken the consciousness of "building a happy family". In 2018, Huannai, the leader in the field of household circulation in China, put forward the brand proposition of "Love yourself · Happy home" to serve the people and seek the welfare of consumers.
Call for love to feel happy home temperature
As a leading brand in China's home building materials distribution industry, Huanai has always been exploring how to create a beautiful family life for users. For Huannai Home Furnishing, various products, designs and services are just the way and means to realize a beautiful home. Only by interpreting the way of loving oneself together with users, and triggering the resonance of exploring the inner nature of people and home from the spiritual level, can we truly help users to create a beautiful home. The brand proposition of "Love Yourself · Happy Home" put forward by Huana Home is to call for people's awareness and return to themselves and their families.
In this regard, in 2018, Huanai Home Furnishing will speak out through multiple channels and means, so that the concept of "love yourself · happy home" can move the hearts of more people. The upcoming series of IP personal-customized micro videos of Huanai will be China's first propaganda video with the theme of "Love yourself". Opinion leaders from different ages (90s, 80s, 70s, 60s), different industries and different fields will be invited to express their views and attitudes of "love yourself". The micro videos will tell them how to realize their dreams at the same time. The understanding of the living environment, household items, design style and other elements of "Love yourself · Happy home" awakens more people to feel the temperature of happy home.
IP character customization, interpretation of "Love yourself · Happy Home"
The IP personage customization of the "Love Yourself" micro video is performed by well-known figures from different fields, such as mountaineer Sun Bin, Olympic champion Wang Hao, etc. Although they are recognized as successful people in today's society, people will label them as "elite" and "social stallion". However, in this video, they show the public behind the halo of success, those little known, ordinary but heartwarming stories. And as "people with stories", this is also the most important reason why Hua Nai Household chooses them as the micro-video characters.
Of course, in addition to the shooting of the micro video of Love yourself, Huannai Home Furnishing will launch corresponding "Happy Day" series of preferential activities in the experience hall, including "space package activity", "different industry value-added coupon gift activity" and other kinds of preferential activities, to bring a lot of gifts to consumers. At the same time, Huannai Home Furnishing will also link online and offline "super brand Day" activities to attract the active participation of consumers, to provide consumers with real benefits.
In conjunction with the "Super Brand Day" activity, Huannai Home Furnishing will launch a "Love Yourself" campaign in more than 1,700 offline chain stores. "Happy Home" activity, according to the local characteristics and local customs, tailored to a variety of "love yourself" ways, to attract more consumers enthusiastic participation.
At the same time, Huannai Home Furnishing will also collect "love yourself proverbs", "happy home story", "happy home posture" from the public to expand the influence of this "happy home" activity, to awaken more people's consciousness of loving themselves to build a happy home.
The first micro-video of "Love Yourself" is expected to be released in mid-April. Let's look forward to "Love Yourself · Happy Family" bringing more warmth and touching to every "Love Yourself" Chinese family!
