Spring is in March, grass is growing and warples are flying, it is the season of flowers competing for spring in "hometown Henan". In order to fully implement the spirit of provincial tourism work conference, enrich the connotation of "hometown Henan" and inherit traditional Chinese culture, Henan "Spring Awakening · Recalling Hometown Outing and Appreciating Flower Season" and Xinxiang Baoquan Mountain tulip Outing and Appreciating Flower Festival was officially launched in Baoquan Scenic area on March 16th. Leaders from Henan Provincial Tourism Bureau, Xinxiang Municipal People's Government, Xinxiang Foreign and Overseas Chinese Affairs Tourism Bureau, Huixian Municipal People's Government and the person in charge of Baoquan Scenic Spot made speeches and speeches respectively.
(Photo: Spring Awakening · Memory hometown outing and flower season launch ceremony held)
(Photo: Zhang Jianzhou, deputy inspector of Henan Tourism Bureau, announces the launch ceremony)
Extraordinary workmanship gives landscape amazing speed to see the treasure spring
Xinxiang, Henan Province, bordering Taihang in the north and the Yellow River in the south, has a long history and culture and rich tourism resources. In recent years, Xinxiang tourism industry has developed rapidly under the support of the central policy and local government. Baoquan Scenic Spot is one of the five bases of the launch ceremony of "Spring Awakening · Recalling Hometown Spring Outing and Appreciating Flowers" held by Henan Provincial Tourism Bureau, which also confirms that Baoquan Tourism has successfully entered the first echelon of Henan tourism from being unknown in the past to being the industry leader now. In only three years from 2015 to 2017, the annual tourist reception has exceeded 2 million, and it has successfully entered the New Third Board, becoming the first natural landscape scenic spot in the province to enter the capital market.
On the one hand, the rapid development of Baoquan Scenic spot benefits from high-quality natural endowments. Baoquan mountain belongs to Taihang Mountain unique peaks rock landform, stretching across the red cliff as towering! Stepping into the embrace of the mountain in the Baoquan scenic area, you can instantly feel the shock brought by the extraordinary craftsmanship of nature, and your inner strength of perseverance arises spontaneously. The creator of thousands of graces, but also gave Baoquan scenic spot crown absolute Taihang clever water charm. Waterfall, Yongquan, Bilitan, lake, river, Qingxi, ice hanging, rainbow, mist, flowing haze, all kinds of water posture in Baoquan can find the most beautiful interpretation, plus the season, Angle, depth, light, the color of the water is also different: jade like green, amber like light yellow, there is the sea like blue. The mountain is in the water, the mountain is more magnificent because of the soft water, the water walks around the mountain, the water is more charming because the mountain is just, and the mountain is perfectly complemented by the water, forming the magnificent blue water Danshan Gorge in the Baoquan Scenic area.
On the other hand, it benefits from the efficient and flexible management mechanism of Baoquan scenic spot. At the beginning of operation, Baoquan determined the purpose of being an innovative, service-oriented and learning-oriented team, and closely focused on the diversified consumer needs of modern tourists, putting tourist experience and participation as the first element of product development to discuss, prove and refine. At present, Baoquan Scenic spot has created four seasons theme products with its own IP: flower appreciation in spring, water in summer, fun in autumn and snow in winter. It stands out among many tourist attractions with homogeneous resource landscape in Taihang Mountain.
(Picture: Four seasons theme products of Baoquan Scenic Spot)
Ingenuity quality thick blood tulip festival open brilliant
"This season's Mountain Tulip festival is just the beginning of 2018 Baoquan people to be tested by tourists!" Baoquan scenic spot responsible for Zhang Haiming told reporters.
Baoquan Scenic spot has peach blossoms, apricot blossoms and forthia flowers unique to Taihang Mountain. In order to let people come to Baoquan to have a more amazing experience, Baoquan Scenic Spot has invested a huge amount of money to introduce millions of tulips from the Netherlands since 2015, and become the pioneer and practitioner of high-quality value-added tourism for Baoquan with clear water and mountains. The mountain is the exclusive location of Baoquan Tulip, early flowers, long flowering is the characteristics of Baoquan Tulip. In order to adapt the imported tulips to the harsh winter climate of the Taihang Mountains, the Baoquan people did have a hard time opening them in early spring. As early as the National Day in 2017, they started the preparatory work for the tulip planting. 1.2 million tulip bulbs were cultivated and planted in three flowering periods, namely early, middle and late. The early varieties were cultivated by temperature control technology until they were in bud and then transported, and arranged in appropriate positions according to the situation of the mountains, so that Baoquan tulips blossomed into a sea when the rest of the Taihang Mountain was still cold in spring. Baoquan became the first mountain scenic spot in the province to launch spring outing products. So before the Lantern Festival, Baoquan tulips "Taihang Flower" was reported on CCTV News channel, which attracted the attention of many other mainstream media. It is also an important measure for Baoquan to become one of the five mainstream flower appreciation bases in the spring of the province and a beautiful name card of cultural tourism in Henan.
(Photo: Tulip sea in Baoquan, inviting people to stop)
Tourism industry to upgrade the user thinking to make products
Zhang Haiming, the person in charge of Baoquan Scenic Spot, said, "The tulips in Baoquan are tulips blooming in the landscape of Baoquan. The innovation of creating beautiful tulips in the magnificent blue water and red mountains is unique to Baoquan. Early flowering is to fully consider the cat a winter tourist travel demand and seize the market opportunity demand. But the spring outing lasts for nearly two months, and we need to keep the flowering period long so that every visitor who comes to Baoquan this season will have no regrets. Therefore, in addition to the early blooming, we also planted 800,000 tulips in the middle and late periods on the cherry blossom road, beside the leisure beach, and under the wooden houses. After the early blooming, as the temperature gradually warms up, the middle and late tulips will be opened to welcome guests successively. In the early and middle of April, the blooming period will be ushered in, bringing the spring outing and flower appreciation to a climax. Create Baoquan products from the perspective of consumers, think what tourists think, see what tourists see!" Zhang Haiming's business thinking is simple, but also the most profound.
Show your ingenuity!
Henan General Administration of Tourism chose Baoquan as the launching ceremony of "2018 Spring Awakening · Recalling Hometown Outing and Enjoying the flower Season", aiming to use flowers as the medium, in line with Henan's economic development strategy of "tourism province" and "strong culture province" and the purpose of guiding the situation; Taking flowers as the medium, opening new township, opening the new image of Baoquan tourism and creating new economic growth points are of great significance and effect for implementing the strategy of rural revitalization and promoting poverty alleviation through tourism.
Under the big wave of consumption upgrading in all major industries, the government work report of the just concluded two sessions also pointed out that: to give full play to the unique advantages of various material and non-material resources enrichment in rural areas, and promote the fine development, in-depth development and brand development of rural tourism. In this way, Baoquan Scenic Spot is practicing its own corporate philosophy, so that the original high-quality resources can be inserted into the wings of users' thinking, and the tourists in the province can bring the warm spring.
