Since 2016, Papi Jiang has become popular rapidly with her wulitou funny short videos, which have been popular in various media. The reading volume of wechat has reached 10w+ easily, and the clicks on major live streaming platforms have reached over 100 million. This good face of high IQ female outstanding students, with strong personal charm quickly circle fans, become a huge flow mouth. What is more legendary is that her first advertisement was sold at a high price of 22 million yuan. Her strong earning ability makes people admire the title of the first person in the world of Internet celebrities.
Papi Jiang's success, thanks to her successful video marketing model, also provides a model for later comers. In the context of the rapid development of the Internet, many Internet celebrities want to be as popular as Papi Jiang. They are favored by big-name enterprises and have a strong ability to attract money. What's more, ordinary Internet celebrities only rely on fixed income from livestreaming platforms, so their economic source is too simple. Proper orders can not only increase their economic income, but also promote themselves with the sponsorship of large companies. At this time, we need to rely on a professional advertising platform for comprehensive professional care. How to attract customers, how to increase the amount of orders, is the major media party is troubled by the place, and easy communication has been committed to "match" advertisers and net red, to provide a good order environment for the net red, to create the most complete and strongest network red alliance.
Committed to resource integration and service industrialization, it has integrated the resources of Taobao Live, Mepai, Inke, YiLive, Douyu and other big-name Internet celebrities to provide high-quality third-party platform services. In addition to the headquarters set up in Guangzhou, it has also set up three branches, the business scope of which radiates to the whole country. At present, more than 80,000 advertisers have settled in, which provides more and more comprehensive display opportunities for Internet celebrities' we-media and fully realizes its marketing value.
Communication is easy to build an online and offline trading platform for Internet celebrities. Advertisers can select and choose according to live classification, common classification, regional screening, online and offline quotation, the number of fans and so on. They only need to check the box to join the shopping cart, and they can carry out advertising as quickly and easily as Taobao Mall shopping. It provides advertising services for advertisers at a small profit, as well as business promotion and commercial value realization services for Internet celebrities and other media parties.
In addition to advertisers and media to build a simple and fast Taobao mall, communication is easy to one-stop marketing and promotion experts. Through demand matching and resource integration, it has completed the advertising industry chain from media settlement, advertising buying and selling, advertising self-support, public opinion monitoring and transaction guarantee, providing one-stop advertising transaction services for advertisers and media parties. Services such as Communication treasure and membership rating system make online and offline advertising transactions safer and more secure.
Today, it has formed its own advantages and core competitiveness, reaching a height that is difficult to reach other platforms, becoming a model in the industry. In the increasingly competitive platform market, how to continuously improve themselves while maintaining their own advantages is the goal and direction of the future efforts of the company.
