From the extremely hot block chain and artificial intelligence, to the gradual commercial 5G technology, and the latest IoT application, the Mobile World Congress at the beginning of 2018 opens a new round of IT boom in the New Year with technological fanatics and e-sports. This year, ZTE Soft innovation integrates the gene of "Internet + telecom", incarnate the efficient enabier of digital transformation, and what good performance and the latest experience?
ZSmart digital platform to build a digital connected world
With the deepening of the digital wave, digital transformation, which contains unlimited dividends, is sweeping all walks of life around the world. The extensive application of 5G, AI and IoT technologies will also have a profound impact on people's way of life and thinking. In this context, ZTE Softtron, driven by cloud computing, big data and artificial intelligence and based on the business philosophy of intelligent services, launched the ZSmart digital platform, committed to building a seamless integration of the digital Internet world.
In ZTE's view, the global digital platform built by the mobile ecosystem with nearly 5 billion users is increasingly connecting every person, every enterprise and even every industry. Such interaction affecting the relationship between people and communities, people and equipment, and community and community will change the cooperation between enterprises and even the cooperation between enterprises and the whole society, and eventually form new business models and innovative businesses.
Facing the needs of digital transformation of telecom industry, ZTE Softron ZSmart digital platform takes communication service APP as the entrance, and serves all walks of life. It conducts cloud analysis and automation for key consumer-facing industries, such as aviation, medical care, energy, water conservancy, manufacturing, finance, transportation, vehicles, intelligent environment, and reshapes business through digital platform. Enabling seamless integration of the entire society, revolutionizing the way people live and experience, and helping operators win customers.
Zte Soft Innovation believes that operators need to form an ecosystem rather than just a simple data pipeline. The development direction of ZSmart is to take traditional telecom business as the entrance, integrate flexible marketing strategies to attract customers, and provide customers with diversified digital life experience through cross-industry integration and digital channel cooperation, such as mobile shopping, life payment, digital travel, catering and entertainment, capital management, and even business meetings. The role of ZSmart digital platform is to help operators sort out more logical platform opportunities, give play to operators' advantages in managing different participants in the digital ecological chain, and make full use of existing corporate customer relationships, business liquidity and flexible marketing strategies to achieve all of the above.
Four feature functions, force display intelligent marketing new experience
During the 2018 Mobile World Congress, operators' executives and industry experts from various countries were impressed by the ZSmart digital platform's four features in helping customers advance smart marketing strategies.
Digital customer experience: ZSmart digital platform uses cloud computing, big data and artificial intelligence technology to accurately construct user portrait, identify user identity, analyze customer needs, provide personalized marketing and intelligent online customer service tailored to user needs, and provide users with a new digital experience.
Digital ecology enabling capability: Provide rich cross-industry products and business cooperation through flexible partner collaboration mode. In addition, it also provides an open application interface (API) to quickly connect ecological partners through the cloud iot partner platform.
Digital business: Build SaaS cloud ecosystem based on the capabilities of Ali IaaS and PaaS, cooperate with ZSmart uTalk, multi-channel marketing, CRM, billing and other omni-channel businesses, and help customers transform from traditional telecom operators to cloud ecological digital service providers.
Digital architecture: Combining the digital architecture of ZSmart V9 with AliCloud's PaaS/IaaS, adopting agile IT development methods, DevOps and fast iteration, unlocking the creative potential of telco's own employees and providing a more attractive environment.
To empower operators with more digital capabilities, break through the boundary of business and cooperation, promote the digital transformation of the whole industry, and create digital ecological value, ZTE Soft Innovation is accelerating the pace of business innovation through its own way. As an efficient enabler of digital transformation, ZTE Soft Innovation will work with partners to subvert the traditional business model, open the road of transformation and growth of efficient operation, and move forward rapidly with the digital wave in the new era of science and technology.
