On January 28, 2018, with the theme of "New Era, New Agriculture, New retail", "2018 Yangufang Annual Agricultural Conference" was held in Shanghai New International Expo Center. At the meeting, Yangufang Group, together with experts and scholars in the field of nutrition and health, launched the "Yangufang Whole Grain Health Research Institute", aiming to customize healthy food and nutrition programs for people suffering from chronic diseases and high incidence of chronic diseases.
The Fifth Plenary Session of the 18th CPC Central Committee clearly put forward the outline of the Healthy China 2030 plan, pointing out that "promoting healthy China is an important foundation for completing the building of a moderately prosperous society in all respects and basically realizing socialist modernization; it is a national strategy for comprehensively improving the health quality of the Chinese nation and achieving coordinated development between people's health and economic and social development". The National Nutrition Plan (2017-2030) issued by The General Office of the State Council emphasizes that "national nutrition concerns the improvement of national quality and economic and social development".
According to a survey released by the National Health and Family Planning Commission, the prevalence of overweight and obesity was 30.1% and 11.9%, respectively. The prevalence rates of hypertension and prehypertension were 32.5% and 39.5%, respectively. The prevalence of diabetes was 9.4%; The prevalence of dyslipidemia was 40.5%. Chronic diseases have become the number one threat to the health of Chinese residents.
Whole grain food, because of its balanced nutrition, plays a significant role in chronic disease diet. From national policies to family rations, whole grain food trend has been set off in the whole world. Dietary Guidelines for Chinese Residents (2016) proposed that Chinese adult residents should "take in 250~400g of cereal and potato foods every day, including 50~150g of whole grains and beans. Potato category 50~100g." Compared with refined rice and noodles, whole grains and beans provide more B vitamins, minerals, dietary fiber and other nutrients, which is important for reducing the risk of chronic diseases such as type 2 diabetes, cardiovascular disease, obesity, and cancer.
In view of this, Yanguifang, together with experts and scholars in the field of food, nutrition and health, jointly initiated the establishment of "Yanguifang Whole Grain Health Research Institute" in Shanghai, which is committed to customize healthy food and nutrition programs for people suffering from chronic diseases and high incidence of chronic diseases, improve the chronic diseases that have plagued Chinese people for a long time, and help the country reduce the medical investment and burden of chronic diseases. Make a contribution to the health cause of the country.
Guo Hongwei, Chairman of the Shanghai Nutrition Society and Professor of Nutrition at the School of Public Health, Fudan University; Tan Bin, head of the Grain Processing Research Group of the Scientific Research Institute of the State Administration of Grain; Yao Huiyuan, member of the Expert Advisory Committee on National Food Security Policy and President of the Food Branch of the China Academy of Grain and Oils; He Junguo, Chairman and CEO of Yangufang Group; Han, Expert member of the Expert Committee on Agricultural Product Processing Industry of the Ministry of Agriculture Zhihui and others participated in the establishment ceremony.
He Junguo, Chairman and CEO of Yanguifang Group, said, "In 2017, the whole brand positioning of Yanguifang is committed to the leading brand of whole grain nutrition in China; In 2018, Yangufang Group will transform and upgrade itself in whole grain feeding and health, and devote itself to becoming a service provider of whole grain feeding and health programs. We hope to drive product innovation and solution innovation in the whole grain industry based on the whole grain industry, the processing of whole grain products, and to connect whole grain products, whole grain feeding and larger health needs."
It is reported that "Yangufang Whole Grain Health Research Institute" will serve as an important platform support and expert scientific research guarantee of "WeilaiZhixuan", a new retail platform of China's leading food and nutrition community. It will launch TOP20 health solutions based on whole grains, focus on healthy food and nutrition, and devote itself to chronic disease prevention and control, and customize health guidelines for consumers, in order to save national medical expenses. We will lead the development of the major health industry and contribute to the "Healthy China" strategy.
At the same time, the Research Institute of State Grain Administration and Yangufang Group signed a letter of intent for strategic cooperation on "Whole Grain Innovation Center", which is another product innovation center after the establishment of "Yangufang-Jiangnan University Whole Grain Food Research and Development Center" in 2015 between Yangufang and School of Food Sciences of Jiangnan University, the first food discipline in China. This cooperation will provide a solid foundation for Yangufang to develop and innovate whole grain products.
